Business Value Analyst

As a Business Value Analyst at Jasper, you will focus on building dynamic ROI models to showcase efficiency gains and revenue impacts from our AI-powered marketing platform. Your role will involve collaborating with various teams to create compelling value stories and executive business cases, as well as helping clients measure their success post-sale. This position is crucial for driving high-value account retention and growth.

To thrive in the Business Value Analyst role at Jasper, candidates should have 3-5 years of experience in value consulting, management consulting, or marketing analytics. A bachelor's degree in Finance, Economics, or Business Administration is essential, with strong analytical and financial modeling skills being a must. Furthermore, familiarity with enterprise technology or AI-driven software is a significant advantage in this position.

For the Business Value Analyst role at Jasper, strong financial modeling skills are essential as you will need to build dynamic business case models using Excel or Google Sheets. Experience in quantifying efficiency gains and understanding subscription-based business models in marketing automation or digital transformation is also beneficial. Proficiency in storytelling and effective communication to present complex data simply will contribute to your success.

At Jasper, we prioritize transparency and support for our employees, offering a competitive OTE salary range for the Business Value Analyst role, comprehensive health benefits, flexible PTO, and a wellness program. We also provide generous learning and development stipends, along with a home office setup allowance to ensure you can perform your best work from anywhere in the continental US.

The Business Value Analyst role at Jasper is unique due to its modeling-heavy focus combined with a strategic approach to marketing analytics. Instead of SQL heavy data work, you will leverage analytical skills to forge impactful business cases aimed at enhancing customer success and driving sales. This role sits at the intersection of finance, strategy, and marketing, creating an exceptional opportunity to influence real outcomes.

In preparing for this question, think about a specific project where you showcased your analytical skills. Detail your approach including identifying metrics for success, using Excel or Sheets for calculations, and how you worked with stakeholders to refine the model for effectiveness. Highlight the positive outcomes derived from your analysis.

Discuss your problem-solving strategies, such as using assumptions based on historical data or industry benchmarks. Emphasize the importance of flexibility in your modeling process and your experience in making logical business assumptions to fill in gaps, ensuring that the final analysis remains robust and actionable.

Share examples of your storytelling skills. Highlight any tools or visual aids you use to make complex information accessible. Demonstrating your ability to customize communication styles based on your audience will also demonstrate your practical experience and adaptability.

A strong response would include metrics like customer acquisition cost, customer lifetime value, and conversion rates. Reflect on how these metrics help shape marketing strategies and provide insights into campaign effectiveness, giving tangible examples where you applied these in your previous roles.

Be prepared to describe a specific situation where you collaborated with teams like Sales, Product, or Customer Success. Emphasize how you facilitated communication, contributed your expertise, and maintained a focus on shared goals, showcasing your teamwork and leadership skills.

Mention resources you rely on, such as industry blogs, webinars, or professional groups. Illustrating your commitment to continuous learning demonstrates your proactive approach to staying ahead within the dynamic field of marketing analytics.

Describe your method to gather data points that are relevant to the client, analyze them effectively, and present them logically. Highlight the importance of understanding client needs and tailoring your approach to resonate with their objectives and pain points.

Reflect on specific challenges such as dealing with tight deadlines or pressure to deliver results from incomplete data. Discuss your strategies for time management, prioritization, and effective communication with stakeholders during high-pressure situations.

Be insightful in discussing how AI can enhance data collection, processing, and the generation of predictive insights. Draw on relevant experiences or studies to illustrate your understanding of the industry's trajectory and how you envision your role within that evolution.

Articulate your motivation by linking Jasper’s innovative AI solutions and mission with your personal and professional aspirations. Express your enthusiasm for contributing to a forward-thinking company that transforms marketing landscapes, emphasizing how your skills align with their objectives.