Senior Marketing Operations Specialist - job 2 of 2

As a Senior Marketing Operations Specialist at Jellyfish, you'll take charge of managing marketing campaigns from start to finish. This includes planning and executing email campaigns, landing pages, and webinars, while also prioritizing requests through Asana. Additionally, you'll oversee the Inbound lead models, share campaign performance insights with stakeholders, and maintain the MarTech stack, particularly Marketo. Compliance with marketing regulations is essential, and you'll also be troubleshooting any technical issues that arise.

To excel as a Senior Marketing Operations Specialist at Jellyfish, candidates should have at least 3 years of experience in Marketing Operations, particularly in B2B SaaS environments, preferably with post-Series B companies. Technical expertise in Marketo and Salesforce is crucial. Familiarity with tools such as Bizible, ZoomInfo, Asana, and LeanData is highly preferred. Candidates should possess strong problem-solving skills, attention to detail, and the ability to thrive in a fast-paced, collaborative setting.

In the role of Senior Marketing Operations Specialist at Jellyfish, you are expected to proactively share insights related to campaign performance and support overall team reporting needs. This includes analyzing data from various marketing campaigns and making recommendations based on those insights, ensuring that the entire team is informed and able to make data-driven decisions.

A Senior Marketing Operations Specialist at Jellyfish should have solid experience with Marketo and Salesforce, as these are foundational tools for the role. Additionally, familiarity with other marketing and sales technologies such as Bizible, ZoomInfo, Asana, and LeanData is highly preferred. The ideal candidate should also have a keen interest in exploring new technologies, specifically AI capabilities that can enhance marketing operations.

The company culture at Jellyfish is highly collaborative and dynamic, which is perfect for a Senior Marketing Operations Specialist. You’ll be working in a fast-paced environment where priorities can shift, and innovative thinking is encouraged. The team values detail-oriented, analytical professionals who are eager to learn and adapt to new challenges, especially in the evolving landscape of marketing operations.

To ensure successful campaign management, I prioritize planning and scheduling tasks well in advance, employing project management tools like Asana to keep everything organized. I also emphasize collaboration among team members for seamless execution and regularly analyze past campaign performance to refine our approach.

In my previous roles, I have managed Marketo for various campaigns, including setting up automation, creating landing pages, and analyzing campaign performance. I'm adept at troubleshooting issues and optimizing the platform to improve lead generation and conversion metrics.

I approach data reporting by first identifying key performance indicators relevant to each campaign. I create clear, actionable reports to communicate insights with stakeholders, ensuring that my recommendations are based on accurate data and aligned with business goals.

I prioritize understanding relevant regulations, such as GDPR and CAN-SPAM, ensuring all marketing practices align with these standards. I regularly review compliance policies and maintain documentation to keep our practices up to date, reducing risk while maximizing campaign effectiveness.

In my last role, I managed a comprehensive email marketing campaign that faced delays due to technical issues. Through effective communication with tech teams and quick problem-solving strategies, I was able to resolve the issues and deliver the campaign on time, achieving a higher engagement rate than previous campaigns.

I utilize methods such as the Eisenhower Box to categorize tasks based on urgency and importance. Using Asana to track projects helps me visualize workload and set priorities, ensuring critical campaign elements are delivered on schedule while maintaining quality.

I regularly read industry blogs, attend webinars, and participate in professional networks focused on Marketing Operations. Engaging with and learning from peers in the field helps me stay abreast of emerging trends, especially related to technology and AI advancements.

Collaboration involves clear communication and aligning goals with other departments. I often hold joint meetings with sales, product, and content teams to ensure our marketing initiatives complement their efforts, fostering an environment where everyone's input is valued.

I have extensive experience managing inbound lead processes, from designing models to optimizing flows for better lead qualification. I continuously analyze conversion metrics and adjust strategies based on performance to ensure we capture high-quality leads effectively.

When troubleshooting, I start by gathering relevant information and isolating the issue as much as possible. I collaborate with team members to brainstorm solutions and, if necessary, escalate complex challenges to specialists while documenting findings for future reference.