Paid Search Specialist

As a Paid Search Specialist at Jump 450, your primary responsibilities include analyzing historical data to unearth trends and opportunities, collaborating with clients and Acquisition Managers to create testing roadmaps that meet KPIs, organizing campaign setups, and fulfilling executional tasks such as building campaigns and QAing keywords. This role also involves creating performance reports for clients and monitoring key performance indicators to ensure we exceed client goals.

To be considered for the Paid Search Specialist role at Jump 450, candidates should hold a bachelor's degree and have at least 2 years of experience in paid search media buying or performance marketing within an agency setting. Proficiency in Excel, Google Sheets, and experience with project management tools are also important. Candidates should exhibit strong organizational skills and communication abilities to ensure successful collaboration.

Yes, the Paid Search Specialist role at Jump 450 is designed to accommodate junior to mid-level candidates. This is a unique opportunity for individuals looking to learn from experts in the industry, as we are open to nurturing the right talent through our rigorous mentorship programs and collaborative environment.

At Jump 450, you can expect comprehensive training as a Paid Search Specialist. You'll work closely with our seasoned Acquisition Managers, who will mentor you on all aspects of media buying, helping you develop your skills in using platforms like Google and Bing. We prioritize professional development, ensuring that you grow and learn within our supportive culture.

Jump 450 offers a robust benefits package to its Paid Search Specialists, including competitive salaries, performance-based bonuses, health, dental, and vision insurance, paid time off, 401k match plans, and remote work flexibility. We also emphasize career growth opportunities and maintain a creative work environment where your contributions are highly valued.

To optimize paid search campaigns effectively, I focus on comprehensive keyword research, competitive analysis, and continuous A/B testing. I utilize performance data to refine targeting parameters, adjust bids according to performance metrics, and enhance ad creative to improve click-through rates.

In my previous role, I managed a campaign for a product launch that involved A/B testing different ad copies and landing pages. By analyzing click-through and conversion rates, we could identify the most effective combinations, leading to a 30% increase in ROI over the initial estimated performance indicators.

I measure the success of a paid search campaign by monitoring key performance indicators such as CTR, conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS). Continuous analysis of these metrics allows me to adjust strategies proactively and improve campaign performance.

I am proficient in a variety of tools essential for managing paid search campaigns, including Google Ads, Bing Ads, and analytics platforms like Google Analytics. Additionally, I use Microsoft Excel and Google Sheets for data analysis and reporting purposes.

I start by identifying relevant keywords through brainstorming sessions, competitor analysis, and utilizing tools like Google Keyword Planner. I also examine search volume, competition levels, and user intent to create a comprehensive keyword list that aligns with campaign goals.

During a campaign, I noticed a decline in CTR. I dug into the analytics and found that certain keywords were underperforming. By reallocating budget to higher-performing keywords and adjusting ad copy, I was able to improve CTR by 25% within the next two weeks.

When setting a budget for a paid search campaign, I consider factors such as overall marketing objectives, expected CPA, estimated conversion rates, and historical performance data. This helps ensure that we allocate resources effectively to achieve desired ROI.

I stay updated with the latest trends in paid search marketing by subscribing to industry blogs, attending webinars, and participating in forums. Networking with industry professionals also helps me share insights and strategies to improve my practices.

A challenge I faced was a sudden increase in competition for a key term, which raised CPC. To overcome this, I conducted an in-depth analysis to find related long-tail keywords, which allowed us to maintain campaign performance while minimizing CPC increases.

I am particularly drawn to Jump 450’s commitment to excellence in customer acquisition and its supportive culture of professional development. The opportunity to learn from industry leaders and contribute to high-impact campaigns aligns perfectly with my career ambitions.