Partnership Manager

The Partnership Manager at LG Ads Solutions is key to maintaining and developing measurement and attribution partnerships. Daily responsibilities include managing communications with third-party measurement partners, ensuring partnership health, and creating internal training resources. This position also collaborates cross-functionally with various teams to onboard new partnerships and enhance existing relationships, making it pivotal for the company's continued growth in the CTV advertising space.

To excel as a Partnership Manager at LG Ads Solutions, candidates should have at least five years of experience in measurement or ad tech, with a strong focus on CTV/OEM measurement methodologies. Previous experience at a measurement company is crucial, alongside a solid understanding of attribution modeling and data partnerships. This role also requires strong communication skills and the ability to navigate complex measurement concepts for diverse audiences.

Candidates for the Partnership Manager position at LG Ads Solutions should have a robust background in the advertising technology industry, particularly concerning measurement solutions. Experience with CTV measurement methodologies, such as ACR, panel-based methods, and identity-based measurement, is also essential. This expertise helps the Partnership Manager effectively contribute to the company's measurement strategy.

Cross-functional collaboration is a core component of the Partnership Manager role at LG Ads Solutions. This position interfaces extensively with product, engineering, account management, and business development teams to implement measurement solutions and share knowledge. By fostering collaboration, the Partnership Manager ensures that all teams align on partnership strategies while leveraging each department's strengths to enhance overall partnership effectiveness.

LG Ads Solutions is committed to the professional growth of its Partnership Managers by providing ongoing training and development opportunities. The Partnership Manager role includes creating internal resources and training materials, which positions you as a thought leader within the organization. Additionally, the fast-paced nature of the industry encourages continuous learning and adaptation, allowing you to broaden your skillset and advance your career.

When answering this question, highlight specific methodologies you have used, such as ACR or panel-based measurements, explaining how you've applied these in previous roles. Share examples of projects that benefited from these methods and how they impacted overall measurement strategies.

Discuss your approach to relationship management, emphasizing communication, trust, and regular check-ins. Provide examples of how you've successfully navigated challenges with partners and maintained healthy partnerships over time.

Mention the resources you utilize to keep informed, such as industry blogs, webinars, and professional networks. Explain how staying updated influences your work and decision-making in the Partnership Manager role.

Share a specific example of a project that showcases your skills in implementing measurement solutions. Focus on the challenges faced, the solutions you proposed, and the results achieved, demonstrating how your approach benefitted the organization and its partners.

Explain your organization and prioritization strategies, such as maintaining a partnership dashboard or using project management tools. Describe how you assess urgency and importance to ensure all partners receive the attention they need.

Discuss how you would handle data inconsistencies, focusing on communication with the partner to identify the source of the problem. Emphasize your analytical skills and provide an example of a situation where you successfully resolved a similar issue.

Share your ideas for developing training materials or workshops to inform teams about measurement partnerships' benefits. Highlight how you would tailor these resources to suit different audiences, ensuring all team members understand the importance of these partnerships.

Identify potential challenges, such as rapid industry changes or managing diverse stakeholder expectations, and discuss strategies for addressing them. This showcases your foresight and proactive approach to problem-solving in the role.

When discussing collaboration, focus on a specific instance where you worked with diverse teams to achieve a common objective. Highlight the roles of different team members, how you facilitated cooperation and communication, and the outcome of your joint efforts.

Articulate your enthusiasm for LG Ads Solutions, mentioning the company's innovative approach to CTV advertising and how your experiences align with its goals. Connect your passion for measurement and partnership development with the company's mission, demonstrating your genuine interest in contributing to their success.