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Sr Monetization Manager - Pricing Strategy

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in New York or San Francisco. 

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together. 

The LinkedIn Monetization Strategy & Operations team is looking for a Senior Manager, Monetization Ops & Strategy problem solver to help accelerate growth and strengthen go-to-market strategy for our Talent Solutions business. This team is the owner of a multi-billion-dollar business that is available to LinkedIn’s top tier customers.This person will collaborate with key business partners on spearheading multiple initiatives and scale Enterprise Programs, which is a strategic growth lever for the business. In this role, you will engage with stakeholders to drive the growth strategy of the B2B business, increase sales activation, and evaluate/evolve global pricing policies to deliver greater customer value and value for LinkedIn. 

We’re looking for a strategic thinker who enjoys engaging cross-functionally and presenting initiatives to leadership. If you’re a detail-oriented individual who thrives in a collaborative environment and you’re excited by driving growth through global, cross-functional initiatives, LinkedIn would like to speak with you.

LinkedIn embraces diversity, inclusion and belonging as a core tenet of our culture across the company globally. Diversity in all forms helps us closer towards realizing LinkedIn’s vision of creating economic opportunity for every member of the global workforce. 

Responsibilities:

  • Independently lead global monetization and pricing strategy projects end-to-end, scoping and structuring projects into clear bodies of work, driving quantitative and qualitative analyses and problem solving, and developing recommendations and high-quality project deliverables

  • Present pricing strategy proposals to VP-level executives and audiences

  • Identify and evaluate opportunities to evolve pricing and commercial frameworks that generate revenue and deliver value for customers

  • Leverage hypothesis-driven analyses to evaluate pricing and packaging opportunities  

  • Build analytical models to inform, size and influence pricing strategy

  • Lead voice of customer and field interviews and large-scale quantitative customer research using techniques including max diff, conjoint, concept tests and pricing/value assessments.

  • Measure and track monetization performance to enable continuous improvements to our pricing and packaging.  

  • Drive recommendations and partner with stakeholders across Sales, BizOps, Product Marketing, Sales Operations, Legal, and Product to turn opportunities into realized value by providing guidance and support throughout the go-to-market processes

Qualifications

Basic Qualifications:

  • 6+ years of experience in Pricing, BizOps, Corporate Strategy & Planning, or similar analytical role at a tech company, or experience in Management Consulting, Investment Banking, and Private Equity/Venture Capital

  • BA/BS degree in economics, management science, business, applied math, statistics, finance, analytics or related field. 

Preferred Qualifications:

  • Relevant graduate level degree in business (i.e., MBA), economics or a related field 

  • Experience conducting end-to-end market research and research methods in pricing (e.g. Van Westendorp, Gabor Granger, Conjoint etc.).  

  • Experience building & optimizing commercial business models or broader Go-To-Market strategies, optimizing packaging & pricing strategy for B2B SaaS / Software businesses 

  • Demonstrated success and passion for collecting and using customer insight to drive strategic Go-To-Market, pricing and/or packaging decisions.  

  • Proven track record in developing the business case for changes in pricing and commercial strategy for a global senior executive audience (Senior Directors/VPs/LOB C-Suite) 

  • Ability to set up and manage a strategy project end to end. 

  • Comfortable building and interpreting reports in CRM, running own SQL analyses and building financial models. Able to see beyond the numbers to drive sound decision-making

  • Experience in structuring complex problems to make them easy to solve and explain

  • Excellent verbal/written communication and high clarity of thought

  • Self-starter who is ready to “act like an owner”, and is able to drive key initiatives to successful outcomes in a fast-paced, entrepreneurial environment

  • Experience working with and supporting B2B enterprise sales organizations

  • Ability to inspire and influence cross-functional partners and drive decision making among senior executives

  • Marketing strategy skills. Ability to understand customer needs/perceived value, drive customer value creation, and develop go-to-market strategies to accelerate growth. 

  • Advanced level skills using SQL and Excel (3+ years of experience)

 

Suggested Skills

  • Written and verbal communication skills​

  • Problem solving and analytical skills​

  • Pricing strategy​ and analysis

  • Quantitative and qualitative pricing research​

  • Senior stakeholder management

 

LinkedIn is committed to fair and equitable compensation practices. 

The pay range for this role is $123,000 to $192,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. 

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

 https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf  for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

  • Documents in alternate formats or read aloud to you
  • Having interviews in an accessible location
  • Being accompanied by a service dog
  • Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.

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What You Should Know About Sr Monetization Manager - Pricing Strategy, LinkedIn

At LinkedIn, we’re looking for a dynamic Senior Monetization Manager - Pricing Strategy to join our team and help us drive growth for our Talent Solutions business. Located in either sunny San Francisco or vibrant New York, this position offers a fantastic hybrid work option, allowing you to balance remote work with time spent in one of our great offices. You will play a pivotal role in steering our multi-billion-dollar enterprise initiatives by collaborating cross-functionally with various teams, including Sales, Business Operations, and Product Marketing. You’ll be tasked with developing impactful global pricing strategies and presentations for high-level executives, making your insights invaluable. If you thrive in problem-solving and love the excitement of a fast-paced entrepreneurial environment, this role is for you! Your work will directly influence our pricing policies, helping to elevate customer value, which is at the heart of our mission at LinkedIn. By leveraging customer insights and running extensive market research, you'll be able to craft proposals that resonate within the organization and lead to significant revenue growth. So if you possess a passion for strategy, a knack for analytics, and the ability to inspire others, we’d love to hear from you. Join us in creating economic opportunities for professionals across the globe, while enjoying a culture rooted in trust, inclusion, and growth.

Frequently Asked Questions (FAQs) for Sr Monetization Manager - Pricing Strategy Role at LinkedIn
What are the primary responsibilities of the Senior Monetization Manager - Pricing Strategy at LinkedIn?

As a Senior Monetization Manager - Pricing Strategy at LinkedIn, your key responsibilities will include leading global monetization projects, presenting pricing strategy proposals to executives, and evolving pricing policies. You'll engage with various stakeholders to drive growth strategies and oversee extensive customer research to inform your strategies. Your quantitative and qualitative analyses will help shape our commercial frameworks and ensure we deliver maximum value to our customers.

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What qualifications are required for the Senior Monetization Manager - Pricing Strategy position at LinkedIn?

To be considered for the Senior Monetization Manager - Pricing Strategy role at LinkedIn, you'll need a minimum of 6 years of experience in pricing, corporate strategy, or related fields, ideally within a tech or B2B SaaS environment. A BA/BS in economics, business, or a related field is essential, while a graduate degree, such as an MBA, is preferred. Strong analytical skills and expertise in building commercial models will be advantageous.

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How does LinkedIn support diversity and inclusion in the workplace for the Senior Monetization Manager role?

LinkedIn is deeply committed to fostering a diverse and inclusive workplace, and this principle is key for the Senior Monetization Manager - Pricing Strategy position. We believe that diverse teams drive innovation and growth. This role will be surrounded by a supportive culture that encourages collaboration and allows different perspectives to thrive, ensuring that every employee feels valued and included.

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What skills are essential for success as a Senior Monetization Manager - Pricing Strategy at LinkedIn?

Success in the Senior Monetization Manager - Pricing Strategy role at LinkedIn requires a blend of strategic thinking and strong analytical skills. You should be proficient in building pricing models, conducting market research, and interpreting large datasets. Excellent communication skills are imperative to influence cross-functional teams and present your insights effectively. Experience in managing projects from start to finish is crucial as well.

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What is the compensation range for the Senior Monetization Manager - Pricing Strategy position at LinkedIn?

The compensation for the Senior Monetization Manager - Pricing Strategy at LinkedIn ranges from $123,000 to $192,000 annually. However, the final package can vary based on individual candidate qualifications, experience, location, and other relevant factors. LinkedIn also offers performance bonuses, stock options, and comprehensive benefits to its employees.

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Common Interview Questions for Sr Monetization Manager - Pricing Strategy
Can you describe your experience with developing pricing strategies in previous roles?

When answering this question, provide clear examples of how you've previously developed pricing strategies. Highlight your analytical approach, the research methods you’ve applied, and the outcomes of your initiatives. Mention any collaborative efforts with cross-functional teams and how your strategies led to increased revenue or customer satisfaction.

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How do you leverage customer insights when formulating pricing strategies?

A successful response should detail your process for gathering and analyzing customer insights. Discuss specific tools or methodologies you've used, such as max diff analysis or conjoint studies, and explain how this data has informed your pricing decisions to maximize perceived value for customers.

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What frameworks do you use to analyze pricing opportunities?

In your answer, mention specific analytical frameworks or models you are familiar with, like pricing elasticity or competitor pricing analysis. Illustrate how you apply these frameworks to identify actionable opportunities or to refine pricing strategies for products or services.

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How do you present pricing strategy proposals to executives?

Focus on your communication skills when answering this question. Describe your approach to creating concise and data-driven presentations tailored to the audience. Include your strategies for emphasizing the benefits of your proposals, supporting them with evidence from market research, customer feedback, or financial projections.

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What techniques do you use for competitive analysis in pricing?

Discuss any specific techniques you employ for competitive analysis, such as benchmarking or value-based pricing strategies. Provide examples of how you've successfully used these techniques to drive beneficial pricing adjustments or influence strategy development.

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Describe a challenging pricing-related project you managed.

When answering, be honest about your challenges but emphasize how you overcame them. Focus on your problem-solving approach, teamwork, and the final positive outcomes. This will illustrate your resilience and analytical skills relevant to the Senior Monetization Manager role.

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How do you ensure cross-functional collaboration when executing pricing strategies?

Highlight your experience working with diverse teams or departments, discussing methods you use to facilitate clear communication and alignment of goals. Mention any tools or processes you implement to keep all stakeholders engaged and informed throughout a project.

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Can you share an example of how you've used data analysis to drive pricing changes?

Select a quantifiable achievement in your history that showcases your analytical capabilities. Explain the data you analyzed, the insights gleaned, and the actionable changes you implemented as a result that positively impacted business performance.

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What role does customer feedback play in your pricing strategy formulation?

Your response should underscore the importance of customer feedback in creating a successful pricing strategy. Discuss methods you've utilized to gather feedback and how you've integrated it into your pricing models to ensure alignment with customer needs.

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How do you approach setting and measuring key performance indicators (KPIs) for pricing performance?

In your answer, emphasize your experience with setting KPIs relevant to pricing strategies. Discuss how you would select meaningful metrics that align with both team objectives and broader business goals, ensuring that these KPIs allow for regular performance tracking and adjustments.

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Our mission is to create economic opportunity for every member of the global workforce and this vision connects our more than 16,000 employees in dozens of offices across five continents. It inspires us to invest in our talent, support career grow...

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