Market & Competitive Intelligence Manager - job 1 of 2

The Market & Competitive Intelligence Manager at LivePerson is responsible for leading the analysis of competitors and market trends, crafting impactful battlecards, and delivering insights that drive Sales and Product strategies. This position emphasizes the crucial role of turning qualitative insights and quantitative data into actionable strategies, thereby shaping how LivePerson positions itself in a competitive landscape.

Candidates for the Market & Competitive Intelligence Manager position at LivePerson should possess 5-7+ years of experience in competitive intelligence, product marketing, or strategy within B2B environments. A deep understanding of buyer behaviors and sales cycles in complex sales motions is essential, along with the ability to deliver tools and insights that have measurable impacts on sales outcomes.

Success in the Market & Competitive Intelligence Manager role at LivePerson is defined by the establishment of an internal intelligence hub that enhances Sales, Marketing, and Product strategies. The effective creation of competitive tools that have a measurable deal impact and the ability to lead the narrative in the AI and contact center market are crucial indicators of success for this position.

Market & Competitive Intelligence Managers at LivePerson often utilize tools such as Gong, Tableau, and Salesforce to analyze market data and competitive insights. These platforms help in creating impactful sales enablement tools and systematically gathering and distributing intelligence throughout the organization.

At LivePerson, the Market & Competitive Intelligence Manager enjoys a flexible work environment, with options for hybrid work tailored to individual needs. The company prides itself on inclusivity and innovation, encouraging collaboration across various teams to drive strategic decision-making based on data and insights.

To build a competitive intelligence program at LivePerson, I would start by assessing current insights and gaps in market understanding, then establish a systematic process for gathering data on competitors and market trends. Engaging cross-departmental teams to identify key metrics and desired outcomes will be vital to ensure alignment and effectiveness.

Absolutely! In a previous role, I analyzed win/loss data and identified recurring objections from prospects. I developed targeted objection-handling resources for the Sales team, which led to an increase in close rates by 15%. This demonstrates the impact of translating insights into actionable tools.

I utilize a combination of qualitative and quantitative methods to assess competitor movements, such as monitoring news releases, participating in industry webinars, and using analytics platforms to track performance metrics. This holistic approach allows me to understand not just what competitors are doing, but why it matters.

Prioritizing intelligence needs involves direct communication with each department to understand their objectives and challenges. I would establish a framework for continuous feedback and iterate based on urgent needs while aligning overall strategic goals to ensure everyone's needs are met effectively.

Storytelling is crucial in competitive intelligence as it helps to contextualize raw data and insights into relatable narratives for various stakeholders. By crafting compelling stories around insights, I can effectively influence decision-making and ensure that key messages resonate with our audience.

I have direct experience managing win/loss programs, where I systematically gathered feedback from lost deals to identify patterns and actionable insights. By operationalizing this feedback loop, I was able to contribute significantly to strategic changes that resulted in improved sales performance.

To keep up with evolving market trends in AI, I regularly engage with industry publications, attend conferences, and participate in relevant professional networks. My commitment to continuous learning ensures that I remain informed about the latest technologies and market dynamics that affect our competitive position.

To enhance market positioning for LivePerson, I would focus on highlighting our unique capabilities in conversational AI, using customer success stories and data-backed insights. Establishing thought leadership through content and partnerships will also further differentiate us and enhance our visibility in targeted markets.

Determining the impact of sales tools involves analyzing metrics such as usage rates, feedback from the Sales team, and overall deal closure rates before and after implementation. Regular check-ins with users to gather feedback will also help refine the tools for maximum effectiveness in reaching sales goals.

I am drawn to this role at LivePerson because of the company's commitment to innovation and its leading position in conversational AI. I am passionate about using insights to drive strategic initiatives and look forward to contributing to an organization that values creativity and collaboration.