Manager, Paid Media Analytics

The opportunity

Manulife is creating a Global Digital Marketing Center of Excellence to enhance its position as a digital customer leader. This initiative combines Marketing Technology and Demand Generation to build tailored customer journeys using connected data, which improves brand awareness, traffic, leads, sales, and dedication. They are looking for an innovative Media Analytics Manager to join their distributed team. This role involves producing insights from marketing data, leading quantitative and qualitative research on media performance, and providing actionable recommendations. The manager will work with tools like Adobe Analytics, Google Marketing Platform, and Power BI to deliver insights through reports and analysis.

Responsibilities

• Conduct in-depth analysis across media platforms and offer strategic recommendations to optimize paid campaigns in collaboration with the media team.
• Lead initiatives to analyze data relevant to business needs, ensuring data accuracy and reliability.
• Create data visualization reports to communicate key trends and insights, supporting decision-making.
• Collaborate with teams to provide data-driven solutions and evaluate the effectiveness of strategies.
• Manage communication between marketing and Martech implementation to ensure all the paid media campaigns are tagged at optimal taxonomy

How will you create an impact?

This role makes a difference by acting as a bridge between marketing teams and data experts, helping everyone work together better. It involves understanding how customers interact with marketing efforts, from first contact to long-term engagement, and using that information to improve the overall customer experience and marketing results.

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

• 5-7 years relevant experience in a similar role preferably with a B2B and B2B2C background
• Experience with digital marketing campaign analysis.
• Experience with Business Intelligence data visualization tools (Power BI, Tableau, Domo)
• Experience with digital media and web analytics tools such as Adobe Analytics, and Media Platforms (Google Marketing Platform, GA4, Meta, LinkedIn)
• Demonstrated technical proficiency (i.e., use of software tools, coding experience, Excel, etc.)
• Basic understanding of database management and SQL is preferred.
• Experience in financial industry would be highly beneficial.
• Strong analytical and problem-solving skills, with a keen attention to detail.
• Understand the nuances between the different channels and media platforms to ask the right questions.

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture
• We lead with our Values every day and bring them to life together.
• Boundless opportunity
• We create opportunities to learn and grow at every stage of your career.
• Continuous innovation
• We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion
• We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship
• We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.