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Regional Chain Sales Manager-West

Position Summary:

We are seeking a dynamic and results-driven Regional Chain Sales Manager to lead and drive sales growth across the WEST Region for the MJUS portfolio. This role is responsible for managing and expanding relationships with key regional chains, national accounts, and distributors, ensuring that our portfolio of products are successfully represented in the marketplace. The ideal candidate will possess a deep understanding of the spirits industry, excellent negotiation skills, and a proven track record in managing customers and distributors.

This position requires 40-50% travel across the West Region.

Principal Duties and Responsibilities:

  • Sales Leadership: Drive and execute sales strategies for the West Region, ensuring volume targets and growth objectives are met for all regional chain accounts.
  • Account Management: Build and maintain strong, long-term relationships with key chain customers to increase brand visibility and product penetration by optimizing new distribution and chain programming.
  • National Account: Collaborate with the National Account team to adapt and implement successful strategies at the regional level, ensuring measurable improvements in execution and sales performance.
  • Collaboration: Partner closely with regional distributors, internal MJUS sales teams, and marketing departments to ensure alignment on sales goals, promotional activities, and product launches.
  • Distributor Engagement: Managing the day-to-day activities for all chain business working closely with distributor Vice Presidents, Account Executives, and Trade development managers.  Oversee merchandising, and promotional strategies to maximize brand presence and sales in all assigned chain accounts.
  • Training & Development: Develop and implement tailored training programs for distributor teams to enhance understanding of the MJUS portfolio and improve market execution.
  • Reporting & Analysis: Utilize Power BI and sales analytics platforms to monitor performance, identify trends, and provide actionable insights to stakeholders
  • Budget Management: Manage and monitor budget and resource allocation for all trade marketing activities within the region.
  • Brand Advocacy: Act as a brand ambassador for the company, ensuring that all retail chain accounts understand and embrace the brand’s values, vision, and product offerings.

 

    • Bachelor’s Degree is required, MBA a plus
    • Minimum of 5 years’ experience in beverage alcohol and a minimum 3 years’ selling to National or Regional Account customers
    • Willingness to learn selling the Jägermeister way
    • Proven track record of successful sales, goal attainment, programming, and partnerships in on premise Accounts
    • Skillful in working across teams internally and externally
    • Demonstrated budget and sales management skills
    • Understanding of digital marketing, social media platforms and marketing plans
    • Managed third party agency relationships and maximize customer spend
    • Must have a valid driver’s license and own vehicle to travel
    • Thorough knowledge of state and federal laws and industry guidelines governing your activities. Familiarity with Distilled Spirits Counsel of the U.S. (“DISCUS”) Code of Responsible Practices and beverage alcohol laws and regulations a plus
    • Excellent computer skills across Microsoft Office and internal data systems
    • Proficiency in sales analytics tools (e.g., Nielsen, IRI, VIP, Power BI, or other sales reporting systems).
    • Excellent time management and administrative skills
  • Highly competitive compensation packages- 125-135k +25% annual bonus
  • Comprehensive medical, dental, and vision insurance
  • Matching 401(k) plan
  • Yearly wellness stipend (gym membership or fitness classes)
  • Generous holiday and vacation policy

Average salary estimate

$130000 / YEARLY (est.)
min
max
$125000K
$135000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Regional Chain Sales Manager-West, Mast-Jägermeister US

Are you ready to step into an exciting role as a Regional Chain Sales Manager at MJUS? This position is all about driving sales growth and managing relationships across the vibrant West Region. You will be the force behind expanding our footprint with national accounts and key regional chains, ensuring our diverse portfolio of spirits has a strong presence in the marketplace. Your deep understanding of the spirits industry and your top-notch negotiation skills will play a crucial part in your success. Expect to engage in 40-50% travel, discovering new prospects while fostering strong, lasting connections with our chain customers. From crafting and executing tailored sales strategies to providing engaging training for distributor teams, your role will blend leadership and innovation. You'll collaborate with our national account teams to implement winning strategies regionally, analyze sales data through platforms like Power BI, and advocate for our brand’s vision with enthusiasm. If you bring at least five years of experience in beverage alcohol sales, including work with national or regional accounts, and a Bachelor’s degree (an MBA is a plus!), this is your opportunity to shine at MJUS. Join us in making our spirits unforgettable!

Frequently Asked Questions (FAQs) for Regional Chain Sales Manager-West Role at Mast-Jägermeister US
What are the main responsibilities of a Regional Chain Sales Manager at MJUS?

As a Regional Chain Sales Manager at MJUS, your key responsibilities include driving sales strategies, managing relationships with key chain accounts, collaborating with national account teams, and overseeing distributor engagement. You will also develop training programs for distributor teams and utilize analytics tools to monitor performance and trends.

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What qualifications are necessary for the Regional Chain Sales Manager position at MJUS?

To qualify for the Regional Chain Sales Manager position at MJUS, candidates should possess a Bachelor’s Degree (MBA preferred) and have a minimum of five years of experience in beverage alcohol sales, with at least three years focused on National or Regional Account sales.

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What is the travel requirement for the Regional Chain Sales Manager role at MJUS?

The Regional Chain Sales Manager role at MJUS requires a significant travel commitment, approximately 40-50%. This travel is essential for building and maintaining strong relationships with key chain customers throughout the West Region.

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How does the Regional Chain Sales Manager contribute to brand advocacy at MJUS?

In the role of Regional Chain Sales Manager, you will act as a brand ambassador for MJUS, ensuring that retail chain accounts understand and align with the brand’s values and product offerings. You'll engage in promotional strategies to maximize brand presence.

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What tools and skills are important for a Regional Chain Sales Manager at MJUS?

Important tools and skills for the Regional Chain Sales Manager at MJUS include proficiency in sales analytics platforms like Power BI, excellent time management, proficiency in Microsoft Office, and a strong understanding of budget management and digital marketing strategies.

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Common Interview Questions for Regional Chain Sales Manager-West
How do you approach relationship building with key chain customers?

Building strong relationships requires regular communication and understanding customer needs. I focus on establishing trust and delivering value through tailored solutions and consistent follow-up, making it clear that I am invested in their success.

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Can you provide an example of a successful sales strategy you implemented in the past?

Certainly! In my previous role, I identified a gap in the product offerings for certain chain accounts. By collaborating closely with the marketing team, we launched a targeted promotional campaign focused on those products, which ultimately increased sales by 30% in just three months.

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Describe your experience with sales analytics tools.

I am highly proficient in various sales analytics tools, including Power BI and Nielsen. I utilize these platforms to track sales performance, identify trends, and derive actionable insights, ensuring we hit our targets effectively.

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What is your process for training distributor teams?

My approach to training distributor teams involves creating tailored training programs based on their specific needs. I focus on hands-on learning, incorporating product knowledge and market insights to enhance their understanding of the MJUS portfolio.

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How do you manage competing priorities in a fast-paced sales environment?

I prioritize my tasks by assessing their urgency and impact on sales goals. I embrace proactive communication and use time management tools to stay on track, ensuring that all critical activities receive the attention they deserve.

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How do you ensure alignment with the National Account team?

I prioritize regular meetings and collaborative planning sessions with the National Account team to discuss strategies and share insights. By maintaining open lines of communication, we can adapt our approach efficiently and ensure consistent execution.

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What motivates you in your sales role?

I am driven by the challenge of achieving targets and the satisfaction of developing meaningful relationships with clients. I find great reward in seeing how successful partnerships with clients can contribute to mutual growth and brand success.

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How do you handle objections from potential clients?

I view objections as opportunities to better understand client concerns. I listen carefully, empathize, and then provide clarifying information or alternative solutions that can address their needs, ensuring they feel valued in the discussion.

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Can you describe a time when you exceeded sales targets?

Absolutely! In my last position, I exceeded my sales targets by 40% in a particular quarter through strategic networking and targeting previously untapped accounts. I focused on building rapport and offered tailored solutions that met their unique needs.

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What techniques do you use to maximize brand presence in chain accounts?

To maximize brand presence, I implement promotional strategies that resonate with customers, optimize placement within stores, and conduct regular training for staff to ensure they can communicate our brand's value effectively, enhancing customer engagement.

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Jägermeister Gästehaus is a management consulting company based out of Campestraße 50-54, Wolfenbüttel, Germany.

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Full-time, on-site
DATE POSTED
March 19, 2025

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