Marketing Operations & Analytics Manager

The Marketing Operations & Analytics Manager at Maven AGI is responsible for owning and optimizing marketing systems, particularly HubSpot as our CRM and marketing automation tool. This includes ensuring seamless integration with our marketing tech stack and collaborating cross-functionally with various teams. Additionally, the role involves tracking and analyzing marketing performance, building reporting frameworks for ROI, and identifying trends to optimize lead conversion. Supporting marketing budget management and providing insights to inform leadership decisions is also a crucial part of the job.

To be considered for the Marketing Operations & Analytics Manager role at Maven AGI, candidates should have at least 5 years of experience in B2B SaaS marketing operations or analytics. A strong expertise in HubSpot is essential, alongside a solid understanding of marketing analytics, attribution models, and performance tracking. Experience in ROI analysis and familiarity with multiple marketing disciplines, such as demand generation and paid media, is very beneficial for success in this position.

The Marketing Operations & Analytics Manager plays a vital role in ensuring that Maven AGI's marketing initiatives are data-driven, efficient, and poised for growth. By analyzing key performance metrics across various channels, the manager provides insights that aid in optimizing campaigns and improving lead conversion rates. Additionally, this position supports strategic decision-making through accurate budget tracking and analytics, enabling teams to align their efforts with business objectives effectively.

The work environment for a Marketing Operations & Analytics Manager at Maven AGI is dynamic, fast-paced, and collaborative. Employees thrive in a high-growth startup culture that values creativity and bold thinking. The company fosters an inclusive atmosphere where diverse perspectives are celebrated and every team member can make a significant impact in shaping enterprise AI solutions.

As a Marketing Operations & Analytics Manager at Maven AGI, there are numerous growth opportunities available due to the company’s commitment to innovation and professional development. Employees have the chance to advance their careers through hands-on experience in cutting-edge AI technology, networking with industry leaders, and contributing to pivotal marketing strategies that shape the future of customer support. The leadership team actively encourages personal and professional growth, making this a promising role for career advancement.

To effectively manage and optimize marketing campaigns, I start with clear objectives and KPIs. Utilizing data analytics tools, I regularly track performance metrics and analyze ROI. Then, I adjust strategies based on data insights, creating a feedback loop that continuously enhances campaign effectiveness, ensuring alignment with company goals.

Ensuring seamless integration between marketing tools involves thoroughly understanding each tool's functionalities and how they interact. I prioritize consistent communication with cross-functional teams and leverage APIs and integration platforms to streamline processes, periodically reviewing the setup to avoid discrepancies and maintain data integrity.

I have extensive experience managing HubSpot, where I oversee workflows, reporting, and integrations. My familiarity with HubSpot enables me to automate repetitive tasks, improve lead nurturing strategies, and provide actionable insights through reporting, ultimately driving campaign success and enhancing our marketing effectiveness.

One of the biggest challenges in marketing analytics is dealing with data silos that make it difficult to obtain a comprehensive view of performance. To overcome this, I focus on integrating all data sources into a unified platform, ensuring that all teams have access to the same metrics which facilitates informed decision-making across departments.

In a previous role, I analyzed email marketing metrics and identified patterns indicating lower engagement rates with certain audience segments. I adjusted the email content and targeting based on those insights, which led to a significant increase in click-through rates and overall conversion, showcasing how impactful data-driven decisions can be.

In marketing operations, I approach budget management with a strategic mindset, starting by setting clear budgetary goals aligned with our marketing objectives. I monitor expenditures closely with regular forecasts, assess ROI for various initiatives, and make recommendations on reallocating funds to maximize resources effectively.

To enhance lead scoring, I analyze historical data and identify key indicators of conversion that can be attributed to specific behavior or engagement. I also collaborate with the sales team to refine scoring criteria regularly, ensuring that we’re targeting leads most likely to convert based on real-time insights.

I stay current with marketing trends by subscribing to industry publications, engaging in webinars, and participating in professional networks. Additionally, I often take online courses to deepen my skill set, striving to apply new knowledge directly to my work, ensuring that I contribute fresh ideas and innovative practices to the marketing team.

I have comprehensive experience with performance tracking using a variety of analytics tools. I establish key performance indicators aligned with strategic objectives, and I regularly compile and interpret reports that provide insights into campaign performance, helping the team make informed adjustments for improvement.

Data-driven marketing is essential for growth because it provides actionable insights that inform decision-making. By analyzing performance metrics, businesses can optimize their strategies, target the right audience effectively, and allocate resources efficiently. This approach minimizes risks and maximizes return on investment, ultimately driving sustainable growth.