Manager, Go-to Market and Lifecycle Management

Are you passionate about helping people live their healthiest lives? Do you thrive in a dynamic, supportive environment where your contributions truly matter? If so, Medcan is the place for you!

About Us:

Founded in 1987, Medcan is a leader in transformational proactive and primary care dedicated to helping patients and team members live well, for life. We offer a comprehensive range of services including preventative health assessments, wellness programs, and specialized medical care.

Our core values of excellence, drive, respect and integrity guide everything we do. We’re committed to creating a workplace where everyone can thrive, and we’re proud to support over 1,500 businesses across Canada with our health and wellness solutions.

Why You’ll Love Working Here:

• Employee Perks: Access to wellness programs like fitness training and other discounted Medcan services and products.
• Benefits: Comprehensive health plans, retirement saving matches, educational reimbursement, and so much more!
• Career Growth Opportunities: We believe in nurturing talent and providing opportunities for professional development and career advancement.
• Recognition: We celebrate our employees’ contributions through manager recognition and AwardCo prizes.
• Engaging Work Environment: Join a team that values collaboration, creativity, and continuous improvement.
• Hybrid Office Policy: Flexible work-from-home and office options.
• Coffee and Snacks: Keep your energy up with our delicious onsite offerings.

Position Overview:

Are you an accomplished and seasoned marketer with a strong enthusiasm for executing influential campaigns and building trusted relationships with existing clients? We are looking for a highly motivated individual to fill the position of Manager, Go-to-Market (GTM) and Lifecycle Marketing within our dynamic marketing team. This role offers an exciting opportunity to lead end-to-end campaign management, from strategy to execution, including partner and stakeholder management and performance analysis. You will lead marketing campaigns and lifecycle CRM initiatives aimed at creating awareness about Medcan's products and services, enhancing client engagement, increasing product adoption and frequency, and contributing to our overall client retention strategies.

You excel at using data to identify key consumer segments and create personalized marketing strategies for different audiences across various channels. You are hands-on and proactive, creating and managing campaigns that inspire action. With a strong focus on measurement and analytics, you delve into KPIs to ensure campaigns achieve business objectives. You are adept at translating internal stakeholder requests and turning business problems into clear marketing objectives and actionable plans. You thrive in a dynamic and fast-paced environment, consistently demonstrating a growth mindset to contribute positively to our overall success.

The Role:

· Develop integrated, omni-channel campaigns and GTM plans across all channels (including but not limited to digital & social media, email, traditional media, events etc.) that drive full-funnel activity.

· Work cross-functionally with key stakeholders to intake and understand new initiatives, product launches, and expanded service offerings, and in turn, develop a marketing plan to achieve the desired results.

· Write clear and accurate marketing briefs to outline all deliverables and objectives for agency partners and internal creative & content team(s).

· Lead marketing activities that support acquisition and retention programs including client onboarding, sales announcements, lead-warming and nurture campaigns, cross-sell, up-sell and retention to engage clients at different stages of their lifecycle.

· Collaborate with cross-functional teams and lead the design and development of client communications including automated email journeys based on data triggers and defined logic, using marketing technology to enhance client experience and drive marketing efficiency and speed to market.

· Measure and present ongoing performance metrics of GTM campaigns and programs, tying marketing results to business impact (sales, revenue, churn etc.) and key insights.

· Build trusted relationships with cross-functional stakeholders, agency partners, external vendors and industry professionals.

· Effectively use project management tools and best practices to develop timelines, track deliverables, manage project team resources and stakeholders, and meet in-market dates.

· Hire and manage a Campaign Specialist responsible for supporting campaign set-up, client communications, execution and measurement.

Desired Attributes:

· Highly organized, with a strong understanding of end-to-end project accountabilities, managing timelines and budgets with meticulous record-keeping.

· Intuitive, asking great questions and quickly uncovering pain points and channel conflict.

· Self-starter and proactive, thinking several steps ahead, anticipating potential outcomes, and making things happen with limited direction.

· Pragmatic, focusing on business and revenue impact.

· Highly proactive, curious about the results of all marketing efforts, driven to capture and communicate results and key learnings.

· Takes pride in producing impactful communications and creative that capture audience attention.

· Full of positive energy and unstoppable in the face of obstacles, a resourceful problem-solver.

· Excellent written and verbal communication, taking pride in being accurate, clear, and concise.

· Principled team player, standing behind proven strategies while incorporating other perspectives and seeking alignment and understanding.

· Highly collaborative, combining a strategic mindset with a hands-on approach.

· Applies critical thinking that is solution-focused to overcome challenges and problems.

· Leadership that prioritizes individuals, aiming to inspire, equip, and support the team to achieve their utmost potential.

Requirements:

· Bachelor’s degree (or equivalent) in business (marketing and/or communications focus preferred) or other relevant areas of study.

· Minimum 5 years of progressive work experience with a focus on marketing communications and/or lifecycle management.

· Significant depth of knowledge and proven experience in marketing and multi-channel communications, and measurement for both B2C and B2B audiences

· Proven experience in marketing strategy and execution across digital ads, display, search, social media, email, and other marketing channels, with an understanding of KPIs to optimize performance.

· Demonstrated proficiency in lead management best practices, and a thorough understanding of the workflow required to capture, convert, and measure leads aligned with business objectives and financial metrics.

· Strong business acumen, including Marketing, Finance, Analytics, Project Management, and Operations.

· Ability to work collaboratively with cross-functional teams and external partners, able to partner and influence to drive projects to completion.

· Strong preference for proficiency in tools such as Microsoft Office Suite, and Asana (or equivalent) and experience working with reporting and analytics tools such as Salesforce, Power BI.

This is a full-time position working 40 hours per week based on business needs between regular office hours Monday to Friday (9 AM - 5 PM). Our downtown Toronto clinic is conveniently located at 150 York St., which is nearby Osgoode and St. Andrew stations or a 10-minute walk from Union Station.

Ready to Apply?

If you’re ready to make a difference and be part of a company that truly cares about its people, we’d love to hear from you! Apply today and let’s inspire wellness together.

Diversity, Equity and Accessibility:

Medcan is dedicated to employment equity, diversity and inclusion. We strive to ensure all staff have a fair opportunity to participate and success at work. If contacted for an employment opportunity, please advise your Talent Acquisition Specialist if you require accommodation.