Account Manager

As an Account Manager at MediaLab, your main responsibilities include serving as the primary liaison for multiple brand partnership campaigns. This involves managing internal and external communications, ensuring seamless transitions between sales, production, and design teams, and leading the entire campaign launch process. You will also monitor campaign performance against established metrics and address any execution challenges that arise.

To apply for the Account Manager position at MediaLab, you should have a BA or BS degree, along with at least 3 years of experience in the digital media landscape, preferably at a publisher, media agency, or through brand partnerships. Additionally, a strong understanding of digital content, social media activations, and excellent project management skills are essential.

The work environment for Account Managers at MediaLab is dynamic, innovative, and collaborative. You’ll be part of a talented team that includes engineers, designers, and product managers, all passionate about media and technology. You'll have the chance to work in a fast-paced setting where creativity and problem-solving are highly valued.

MediaLab is committed to the professional growth of its Account Managers by encouraging collaboration and continuous learning. You’ll have the opportunity to work closely with experienced individuals in the industry, participate in training sessions, and contribute to strategic discussions that shape the future of your career and the company.

As an Account Manager at MediaLab, proficiency in tools such as Microsoft PowerPoint and Keynote is beneficial. Familiarity with third-party ad serving platforms like Google Ad Manager, as well as order management systems like Boostr or Operative, will also give you an edge in managing campaigns efficiently.

When responding to this question, it's important to highlight specific campaigns you've managed, detailing your role, the strategies you employed, and the outcomes. Use metrics to demonstrate your success and how you ensured client satisfaction.

Share your methods for fostering clear communication—this could include regular update meetings, detailed campaign trackers, and ensuring that all parties are on the same page regarding expectations. Emphasize the importance of transparency and responsiveness.

Discuss your project management skills and tools, such as using project management software or setting up workflows. Provide examples of how you've prioritized tasks under tight deadlines and successfully met campaign goals.

When answering this question, provide a specific example where a challenge arose, the steps you took to address it, and the positive outcome that resulted from your problem-solving abilities.

Talk about the KPIs you focus on, like conversions, CTR, and viewability. Describe the process you follow for assessing performance and how you utilize data to optimize future campaigns.

Explain the importance of handover meetings, documenting key information, and aligning teams on goals. Share any specific practices you've implemented to streamline this process in the past.

Demonstrate your commitment to professional development by discussing the resources you utilize, such as industry blogs, webinars, and networking events. Mention how these help you apply innovative strategies in your campaigns.

Craft a tailored response that reflects your passion for MediaLab's unique intersection of media and technology. Connect your personal values and professional goals with the company's mission and the role's responsibilities.

Share your experience with specific tools and platforms used for tracking campaign performance and creating reports. Highlight how you integrated these into your workflow to present actionable insights to clients.

It's important to convey a handling approach that includes active listening, addressing the feedback constructively, and ensuring clients feel heard. Discuss how you leverage feedback for continuous improvement while maintaining strong client relationships.