Senior Director, Brand Partnerships - Health

As the Senior Director, Brand Partnerships - Health at Dotdash Meredith, your primary responsibility will be to meet or exceed quarterly and annual revenue goals. This involves growing the existing client base, prospecting new business opportunities, and managing partnerships with both agencies and direct clients in the healthcare sector. You will also be expected to navigate RFPs swiftly and create effective sales presentations, all while monitoring and reporting sales performance to senior management.

To qualify for the Senior Director, Brand Partnerships - Health position at Dotdash Meredith, a Bachelor’s degree is preferred, alongside a minimum of 5 years of successful digital advertising sales experience. Experience working directly with agencies and clients in the healthcare field is crucial, along with skills in negotiation, strategic planning, and the ability to collaborate with internal teams.

In the Senior Director, Brand Partnerships - Health role at Dotdash Meredith, the hybrid work model allows for flexibility, requiring you to be in the New York office three times a week, while enabling you to work remotely up to two days a week. This means you can maintain a healthy work-life balance while staying connected with your team and meeting your clients' needs.

For the Senior Director, Brand Partnerships - Health role at Dotdash Meredith, personal characteristics like detail-oriented, energetic, and excellent at negotiation are essential. You should also exhibit strong communication skills, a positive attitude, and the ability to think strategically. Being a team player and having the ability to solve problems promptly will help you thrive in this role.

Yes, the Senior Director, Brand Partnerships - Health position at Dotdash Meredith requires some travel. You'll need to be willing to travel to outer markets like Chicago, Philadelphia, and Los Angeles on a quarterly basis to build and maintain client relationships.

To exceed revenue goals as a Senior Director, you would focus on a mix of nurturing existing relationships and identifying new business opportunities. Utilizing data analytics to predict market trends, crafting tailored pitches for clients, and building strong partnerships with both agency and direct clients would be critical strategies.

Building client relationships in the pharmaceutical industry requires an in-depth understanding of their needs and challenges. Establishing trust through consistent communication, delivering on promises, and providing valuable insights are key to fostering long-term partnerships. It’s important to demonstrate your commitment to their success.

During your interview, describing a successful campaign in healthcare should showcase your role, the strategies used, and the outcome. Highlight metrics such as increased engagement or revenue, emphasizing the collaborative efforts with marketing and research teams that made the campaign a success.

Handling objections involves active listening and understanding the client’s concerns. A successful approach includes acknowledging their issues, providing clear responses, and using data to illustrate the benefits of your offering. This builds trust and can turn objections into opportunities.

In your response, mention specific CRM tools, analytics software, or reporting methods you've used to track sales performance. Emphasize your ability to adapt to different tools and your experience in interpreting data to inform your sales strategies.

Collaboration begins with open communication and shared goals. Discuss how you work with marketing to create compelling sales materials and presentations and ensure that your efforts align with the overall branding and strategic direction of the company.

Identifying the most important trend requires staying informed about industry news and data. For your answer, cite current trends such as personalized marketing, compliance challenges, or the rise of telehealth, and how these can impact your approach to brand partnerships.

Effective prioritization involves assessing the urgency and impact of tasks. Discuss how you use tools for organization, set measurable goals, and focus on high-ROI activities while ensuring that you’re also available for your team and clients.

To meet goals, set specific KPIs and continually track progress. Communicate regularly with your team, remain agile in your approach, and maintain a proactive outlook to identify and seize new business opportunities.

Discuss your passion for building relationships, driving results, and making a significant impact in the healthcare space. Express how you thrive on challenges and the satisfaction that comes from achieving and exceeding sales targets.