Social Media Manager 10 Hours per Week (IC-GD)

As a Social Media Manager, you will undertake a variety of tasks, including managing an inbox, organizing emails, and following up with customers. Additionally, you will maintain our WordPress website by responding to comments, optimizing blog posts, and ensuring plugins are updated. You will also create engaging newsletters using Canva, check orders in Shopify, and assist with various creative projects like virtual cooking classes and holiday giveaways.

To be successful in the Social Media Manager role, you need to have experience in Canva and WordPress, as these tools are essential for creating content and managing our website. Experience with newsletters is a plus, and being detail-oriented and intuitively organized is crucial. A self-starter attitude and eagerness to learn will also help you thrive as part of our team.

The Social Media Manager position requires a commitment of 10 hours per week. However, there is potential for more hours as the role grows and develops. We are especially looking for candidates who have availability during Pacific, Mountain, Central, or Eastern Time Zones to ensure smooth collaboration across teams.

No, this Social Media Manager position is designed for independent contractors, focusing on a flexible part-time commitment of 10 hours weekly. This arrangement allows for the role to expand as your responsibilities and initiatives evolve over time.

In the Social Media Manager role, you will work with various tools, including Meta, Instagram, Pinterest, Canva, FloDesk, Shopify, WordPress, and MediaVine. Familiarity with these platforms will greatly enhance your effectiveness in managing social media presence and creating engaging content.

When prioritizing tasks as a Social Media Manager, I assess deadlines, the urgency of the responses, and the business goals associated with each task. I like to maintain a to-do list that helps me focus on high-impact activities first, ensuring that I keep our audience engaged while meeting all necessary deadlines.

I have extensive experience using Canva to create visually appealing graphics for social media platforms. I focus on creating brand-consistent designs that resonate with the target audience. Additionally, I utilize Canva's templates for efficiency, ensuring a professional look while saving time.

To engage followers, I focus on creating relatable and interactive content that encourages comments and shares. I also utilize polls, questions, and contests to promote interaction while keeping the content informative and entertaining. Understanding the analytics helps me refine my strategies based on what resonates with our audience.

For SEO optimization of blog posts, I conduct keyword research to identify relevant keywords and incorporate them naturally into the headings, content, and meta descriptions. I also ensure that the content is accessible and engaging, utilizing internal links and images with alt text for improved search visibility.

I primarily track engagement metrics such as likes, shares, comments, and follower growth. Additionally, I analyze website traffic generated from social media links and use tools to measure conversion rates from campaigns. These metrics help evaluate the effectiveness of strategies and make necessary adjustments.

I am very comfortable managing WordPress sites, including writing and editing blog posts, managing comments, and updating plugins. I regularly stay updated with best practices related to WordPress security and optimization to ensure the site's performance remains high.

Handling negative comments involves responding promptly and professionally. I aim to acknowledge the concern, provide any necessary information or solutions, and take conversations offline when needed. Ensuring transparency and addressing issues positively can often turn a negative experience into a positive interaction.

I love the creativity of being a Social Media Manager, where I can craft engaging content and connect with diverse audiences. The dynamic nature of social media keeps me on my toes, and I appreciate the opportunity to impact the business positively while continually learning and adapting.

In FloDesk, I start by identifying vital content and segments based on audience preferences. I then design visually appealing templates using a combination of images and text, ensuring a clear and concise message. I aim to create a compelling call-to-action that encourages readers to engage further with the brand.

I frequently read industry news, attend webinars, and participate in online courses to keep my skills current. Engaging with community groups, following social media best practices, and experimenting with new tools help me stay updated on the latest trends and strategies in social media management.