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Director, Lifecycle Marketing

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ABOUT THE TEAM

The Lifecycle Marketing team is focused, in close partnership with Product and eCommerce, on setting up our products and features for success effective positioning our products, features and unified marketing messaging to drive adoption though the strategic engagement of prospect and the cross/upsell of existing users.

YOUR MISSION

You will design, build and oversee the lifecycle journey - from unqualified prospect to fully realized customer Your mission will be to drive long-term engagement and conversion from the free-to-paid subscriber base, thereby increasing customer LTV and impacting the success of the business. You will build and lead a team of lifecycle marketers, oversee the lifecycle marketing function for our brand, including email/CRM, cross-channel programs, and related platforms. You and the team will partner with product and other marketing channel leaders to develop the customer experience roadmap for automated, multi-channel lifecycle campaigns, from ideation to launch to optimization.

WHAT YOU'LL DO

Establish and implement the strategy for all lifecycle marketing communication to subscribers, and drive deeper audience understanding for the business

Develop and execute strategies to ensure that the end-to-end customer journey is aligned with business’ goals and effectively support and coordinate with sales, marketing, and customer service functions
Identify critical points in a user’s journey, try them to timely data points and partnering with various data teams to unlock your strategy.
Determine insights from initiative based on what the data says, and translate that insight to your leadership and your team.
Bring a proven track record of impacting customer behavior and LTV, and have deep experience leveraging customer insights to inform their strategy.
Define goals, benchmarks, and KPIs for lifecycle marketing programs that are synergistic to the overall Marketing department’s demand, lead generation and new business goals.
Build and execute email campaigns in the Marketing Automation System, ensuring accurate audience segmentation, effective workflows, and successful delivery
Translate business objectives, product roadmap, content calendars, marketing strategy, channel requirements, and customer insights into comprehensive and targeted marketing programs for key segments of customers
Continuously A/B test and optimize campaigns to drive incremental gains in conversion and retention

WHAT YOU'LL BRING

7+ years work experience within Marketing, with 5+ years experience specifically in SaaS/Enterprise software marketing
3+ years managing a Lifecycle Marketing team in the past and a willingness to roll up your sleeves.
3+ years managing lifecycle marketing programs for a customer-obsessed, growing SaaS/Enterprise-focused business.
Able to explain things in a clear and simple manner to external customers.
You know how to tailor a message for a specific audience.
You can foster an intellectually curious, data-driven culture for your team.

The base salary for this role ranges from $165,000 - $180,000 + bonus + benefits. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.

Equal Opportunity

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Mural Glassdoor Company Review

3.0

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CEO of Mural

David Baga

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Average salary estimate

$172500 / YEARLY (est.)

min

max

$165000K

$180000K

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What You Should Know About Director, Lifecycle Marketing, Mural

Join our dynamic team as the Director of Lifecycle Marketing at our innovative company, where we're all about driving product success through strategic engagement! In this key role, you'll take the reins in designing and overseeing the entire lifecycle journey of our customers, transforming them from unqualified prospects to enthusiastic, loyal patrons. Your mission will hinge on maximizing customer lifetime value (LTV) by nurturing long-term engagement and orchestrating the perfect transition from our free offerings to paid subscriptions. You will lead a talented team of lifecycle marketers, collaborating closely with product and marketing leaders to craft a seamless customer experience across various touchpoints, including email and CRM strategies. As you develop and execute marketing communications, you'll analyze critical customer journey data, uncover actionable insights, and translate these into compelling marketing programs. If you thrive in a role that combines creativity and data-driven strategies, where A/B testing and continuous optimization are part of your daily routine, then this position could be your perfect fit. We're looking for someone with 7+ years of marketing experience and a passion for SaaS to pioneer and elevate our lifecycle marketing efforts. With a competitive salary and opportunities for growth, let's drive this journey together!

Frequently Asked Questions (FAQs) for Director, Lifecycle Marketing Role at Mural

What are the responsibilities of the Director, Lifecycle Marketing at our company?

As the Director, Lifecycle Marketing, your primary responsibilities include architecting and managing the customer lifecycle journey, from prospecting to conversion. You'll collaborate closely with product teams to create automated, multi-channel campaigns and drive engagement strategies that align with business goals. Leading a team of lifecycle marketers, you'll also define KPIs, analyze data insights, and oversee email and CRM marketing efforts.