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Account Director, NBCU Local, Ad Sales - job 3 of 4

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Seeking dynamic Account Executive to join the National Sales team. This position is primarily responsible for maintaining and growing sales revenue, as well as cultivating and developing new advertisers for the NBC & Telemundo Stations multi-platform properties. The NBC & Telemundo Owned Television Stations Division (OTS) is comprised of 11 NBC Owned Stations, 30 Telemundo Owned Stations, NECN Cable News, COZI Network and Telexitos.  This position requires proven success and a deep understanding of non-linear sales and the ability to sell these platforms.  This role will also include maintaining and growing sales revenue for our NBC Sports Regional Sports Networks throughout the U.S.  The ability to work at the national level with clients of all levels of business is paramount, from large holding companies, medium & small regional advertising agencies and regional clients.  The Account Executive will be expected to meet quarterly and annual targets by servicing existing clients as well as identifying and prospecting new business. This position requires an individual with a keen ability to develop concepts to create, incrementally grow and maintain sales revenue by connecting a corporation’s marketing goals seamlessly with the entire portfolio of NBC Local Media content distribution platforms.


Responsibilities

  • Have strong working knowledge in all things OTT, CTV, digital video and display applications
  • Drive digital video advertising sales, while meeting and exceeding all digital sales goals
  • Articulately relaying NBCU OTS Digital’s value proposition in the marketplace
  • Own, manage, and develop relationships with clients, agencies, and advertisers through day-day interaction
  • Generate and increase revenue from an established account list to meet and exceed quarterly & annual revenue goals
  • Embrace, understand, target, pitch and secure integrated marketing, and non-linear platforms to meet these revenue goals. 
  • Create customized solutions for clients that will demonstrate the power of the NBC Owned Television Stations, Telemundo Stations Group and NBC Regional Sports Networks.  
  • Ascertain and market to previously untapped, emerging and traditional brands and businesses to drive revenue through negotiating and selling the value and benefit of TV, mobile, digital, out-of-home and all other multi-marketing platforms
  • Develop growth revenue by focusing on “conversion” targets from competitive media including radio, print, digital, out of home, cable, events, etc. 
  • Organize management of a business opportunity pipeline and sharp revenue forecasting. 
  • Learn NBC Salesforce systems and Traffic/Order flow processes and create presentations using MS EXCEL. 
  • Effectively present sales proposal and sales pitches to internal and external clients.
  • Developing new methods of reaching clients – we have new products, in search of a new mind
  • Expand NBCU OTS Digital footprint across the territory and within key accounts by cross-selling and up-selling product portfolio

Qualifications

  • BS/BA degree or equivalent experience
  • Minimum 3 years of experience in media sales and/or marketing roles with a successful track record of generating increased sales
  • Proven success selling non-linear AD solutions including OTT/CTV
  • Strong grasp of – and enthusiasm about - the latest in digital media, ad tech, data targeting, 1st party data, platform sales, programmatic, behavioral targeting and optimization strategies
  • Knowledge of media research and measurement products
  • Must have a valid driver’s license, the ability to drive and own a vehicle for transportation to and from client meetings

Additional Job Requirements

  • Interested candidates must submit a resume/CV to this job through www.nbcunicareers.com
  • Must have unrestricted work authorization to work in United States

Desired Characteristics

  • Agency, television, production, creative marketing and/or other brand entertainment experience is preferred
  • Solutions-oriented thinker with the ability to quickly understand and assess opportunities and/or problems and be able to respond with creative ideas and solutions
  • Strong communication and presentation skills, both oral and written
  • Excellent computer skills with MS programs: Excel, PPT, Word and ability to create innovative presentation decks with expertise
  • Adept at prospecting, generating proposals and closing the sale
  • Perceptive, insightful and intuitive abilities
  • Ability to creatively analyze and react to a variety of sales challenges
  • Ability to multi-task while staying organized and focused
  • Broad based knowledge of traditional and emerging media platforms
  • Innovative approach to a changing marketplace
  • Enthusiastic and positive team player within the organization
  • Competitive with a desire to win
  • Creative problem solver with strong analytical aptitude
  • Self-starter and motivator who can thrive in both corporate and start-up environments
  • Must be willing and able to work a flexible schedule and be available some evening hours as needed for client events

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$75000 / YEARLY (est.)
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$60000K
$90000K

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What You Should Know About Account Director, NBCU Local, Ad Sales, NBCUniversal

If you’re an ambitious sales professional eager to drive results in the media landscape, the Account Director role at NBCU Local in Atlanta might be your next exciting adventure! As part of a dynamic National Sales team, your primary mission will be to maintain and grow sales revenue while building lasting relationships with new advertisers for NBC & Telemundo Stations. With an impressive lineup of networks under the NBCUniversal umbrella, you will leverage your knowledge of OTT, CTV, and digital advertising to create tailored solutions that meet clients' marketing goals. Your ability to connect and communicate effectively with businesses of all sizes will be crucial as you engage with agencies and advertisers alike. This role is more than just numbers; it’s about creatively addressing challenges and showcasing the value of NBCU’s extensive content distribution platforms. You'll be empowered to devise innovative marketing solutions and will have the tools to track your success through sophisticated forecasting methods. A minimum of three years of media sales experience, a strong grasp of data targeting, and a genuine enthusiasm for digital media will be your keys to success in this fast-paced environment. This hybrid position encourages collaboration and flexibility, making it ideal for those who thrive in a vibrant team culture. So, if you’re ready to unleash your competitive spirit and make your mark with an industry leader, NBCUniversal is excited to welcome you aboard!

Frequently Asked Questions (FAQs) for Account Director, NBCU Local, Ad Sales Role at NBCUniversal
What are the responsibilities of an Account Director at NBCU Local?

As an Account Director at NBCU Local, you will be responsible for maintaining and growing sales revenue, cultivating new business relationships, and developing customized advertising solutions across multiple platforms. You’ll engage with clients and agencies, present compelling sales proposals, and leverage NBCU's extensive media portfolio to achieve quarterly and annual revenue targets.

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What qualifications do I need to become an Account Director at NBCU Local?

To qualify for the Account Director position at NBCU Local, candidates should have a BS/BA degree or equivalent experience. A minimum of three years in media sales or marketing roles with a proven track record in non-linear advertising solutions, including OTT and CTV, is essential. Strong communication skills, creativity, and proficiency in digital media strategies are critical assets for success.

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How does the Account Director role at NBCU Local integrate digital advertising?

The Account Director's role at NBCU Local heavily emphasizes digital advertising, particularly through platforms like OTT and CTV. You will be expected to drive digital video advertising sales, exceed digital sales goals, and articulate the unique value proposition of NBCU's digital media offerings to clients and agencies, ensuring seamless integration with traditional advertising methods.

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What kind of sales experience is beneficial for an Account Director at NBCU Local?

Candidates for the Account Director position at NBCU Local should possess at least three years of experience in media sales or marketing, specifically with a strong background in selling non-linear advertising solutions. Familiarity with the latest trends in digital media and a results-driven mindset will greatly enhance your ability to thrive in this role.

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What skills are essential for success as an Account Director at NBCU Local?

Essential skills for the Account Director role at NBCU Local include strong communication and presentation skills, adeptness in digital media strategies, and the ability to creatively analyze sales opportunities. You should also be proficient in leveraging data targeting and possess a strategic mindset to drive revenue growth across various platforms.

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Common Interview Questions for Account Director, NBCU Local, Ad Sales
What strategies do you use to maintain and grow client accounts as an Account Director?

To maintain and grow client accounts, I focus on building strong relationships and understanding their marketing objectives. I utilize a consultative sales approach to create customized solutions that align with their goals, ensuring ongoing communication and support to exceed their expectations.

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How do you stay updated on trends in digital media and advertising?

I stay updated on trends in digital media and advertising by regularly reading industry publications, attending webinars, and participating in professional networks. Engaging with peers and thought leaders allows me to harness the latest insights, which I incorporate into my strategies for achieving sales goals.

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Can you provide an example of how you've successfully negotiated a deal?

In my previous role, I negotiated a multi-platform advertising deal with a regional client by understanding their unique needs. By presenting a tailored solution that included advertising across OTT and CTV platforms, I was able to illustrate the value of an integrated marketing approach, leading to a successful agreement that exceeded their initial expectations.

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What do you believe is the key to presenting effective sales proposals?

The key to presenting effective sales proposals lies in understanding the client's business and objectives. A well-researched proposal that clearly outlines how our advertising solutions can meet their needs, backed by data and case studies, will resonate more strongly and foster confidence in our capabilities.

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How do you prioritize and manage multiple projects and accounts?

I prioritize my projects and accounts by implementing a well-organized scheduling system that highlights deadlines and deliverables. I assess each account’s needs and align my efforts to ensure that I focus on high-impact activities, while also maintaining flexibility to adapt to urgent requests.

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What techniques do you employ to identify new business opportunities?

To identify new business opportunities, I conduct market research to spot emerging brands and industries. Networking at industry events and leveraging social media to connect with potential clients are also effective strategies, along with staying aware of competitors to understand gaps we can fill with our offerings.

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How do you integrate customer feedback into your sales strategies?

Customer feedback is invaluable; I actively seek it after campaigns and use surveys to gather insights. This feedback informs my sales strategies by allowing me to adapt our offerings to better meet client expectations and improves the overall customer experience.

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What role does teamwork play in your sales approach?

Teamwork is crucial in my sales approach, as collaborating with colleagues helps us leverage diverse skills and perspectives. We regularly brainstorm and strategize together, ensuring that we present a unified front and maximize our capabilities, ultimately leading to better results for our clients.

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What motivates you to excel in a competitive sales environment?

I’m motivated by the thrill of meeting and exceeding challenges, seeing tangible results from my efforts, and knowing that my work directly impacts client success. The competitive environment pushes me to continually learn, innovate, and stay ahead of industry trends, driving both personal and team success.

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How do you handle rejection in sales?

Handling rejection in sales is about resilience; I view it as a learning opportunity. I analyze the reasons behind it, seek constructive feedback where possible, and adjust my approach to better align with client needs in the future. This attitude fosters growth and persistence in achieving my sales goals.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
April 9, 2025

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