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Digital Sales Planner, Sports

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

As a company uniquely positioned to educate, entertain, and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity, and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests, and the communities in which we live. We strive to foster a diverse, equitable, and inclusive culture where our employees feel supported, embraced, and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

You will be a member of the Sports Ad Sales team at NBC Universal, one of the world's leading media and Entertainment companies, covering all digital brands across Sports at NBCU. As a Digital Sales Planner, you will be responsible for owning the day-to-day relationship for Fortune 500 clients partnering with our Ad Sales team. 

Responsibilities:

  • Collaborate with Account Director to understand agency/client goals and objectives to brainstorm solutions
  • Work across all NBCU digital Sports properties including Peacock
  • Accountable for campaign results and providing clients with strategic and tactical guidance to achieve online marketing objectives
  • Combine data analytics and client feedback to configure, operate, and optimize campaigns to meet client objectives
  • Work with all internal departments (Ad Ops, Marketing, Management, Site Teams, etc.) on the development and implementation of client campaigns
  • Create media plans that meet customer needs and maximize revenue across the portfolio and NBCUniversal
  • Manage client relationships and deliver superior customer service
  • Ensure all digital campaigns get live, including collection of assets and liaising with Ad Ops to ensure campaigns go live as expected
  • Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
  • Communicate campaign highlights and/or red flags to AE/Planning Manager to enable resolution with client
  • Deliver campaign recap to AEs and/or clients summarizing performance
  • Coordinate with Account Executives on development of renewal strategies including post-campaign research based on delivery insights

Qualifications

  • Bachelor’s degree required
  • 1 year of experience in media planning or client service role
  • Proficient in Microsoft excel

Eligibility Requirements:

  • Interested candidates must submit a resume/CV online to be considered 
  • Must be willing to work in Chicago, IL
  • Must be willing to submit to a background investigation

Desired Characteristics:

  • Excellent oral and written communication skills and demonstrated ability to work with broad range of internal and external clients
  • Demonstrated project management skills
  • Digital Media Industry experience preferred
  • Well Organized and good attention to detail
  • Strong computer skills especially in Excel, Power Point, and word
  • Able to multi-task in a fast-paced environment
  • Ad Serving software and tracking knowledge a plus
  • Strong analytical and creative skills
  • A strong ability to perform independently and proactively while working in a team environment
  • High energy and teamwork mentality a must

Additional Requirements:

  • Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $70,000 - $75,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$72500 / YEARLY (est.)
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$70000K
$75000K

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What You Should Know About Digital Sales Planner, Sports, NBCUniversal

Are you passionate about sports and media? If so, consider joining NBCUniversal as a Digital Sales Planner within our Sports Ad Sales team! Located right in the heart of Chicago, Illinois, this role places you at the center of dynamic digital advertising strategy for one of the leading entertainment companies in the world. As a Digital Sales Planner, you will work closely with our diverse team on a daily basis to manage relationships with Fortune 500 clients, collaborating with the Account Director to align on their marketing objectives. Your creativity and analytical skills will shine as you strategize impactful media plans across all NBCU digital sports properties, including the exciting Peacock streaming service. This position will give you the opportunity to take ownership of campaign results, utilizing your expertise to optimize performance and provide clients with insightful, tactical guidance. Not only will you liaise with a variety of internal departments to seamlessly launch campaigns, but you'll also actively monitor progress and communicate critical performances to our team and the client. At NBCUniversal, we celebrate diversity, inclusion, and the power of teamwork, creating an inspiring environment where you can thrive. Join us in shaping the future of sports media while enjoying comprehensive benefits, a hybrid work model, and competitive salary ranging from $70,000 to $75,000 (with bonus eligibility). Let your career take off with NBCUniversal!

Frequently Asked Questions (FAQs) for Digital Sales Planner, Sports Role at NBCUniversal
What are the main responsibilities of a Digital Sales Planner at NBCUniversal?

As a Digital Sales Planner at NBCUniversal, you will manage the day-to-day client relationships for Fortune 500 accounts, collaborating with the Account Director to develop strategies that align with client goals. You will oversee the entire campaign process from planning to optimization, ensuring campaigns meet their objectives while providing clients with ongoing performance reports. Additionally, working across all NBCU digital properties including Peacock adds to the exciting challenges and experiences of this role.

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What qualifications do I need to become a Digital Sales Planner at NBCUniversal?

To become a Digital Sales Planner at NBCUniversal, a bachelor’s degree is required alongside at least one year of experience in media planning or client service. Your proficiency in Microsoft Excel, strong oral and written communication skills, and project management abilities will be beneficial. Experience in the digital media industry is preferred but not mandatory as enthusiasm and a teamwork mindset can go a long way in this role.

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How does NBCUniversal support Diversity, Equity, and Inclusion for Digital Sales Planners?

NBCUniversal is committed to fostering a diverse workforce and inclusive culture. As a Digital Sales Planner, you'll be part of a workplace that values and supports diversity through various initiatives and programs. The company actively encourages employee feedback and participation in outreach and community endeavors to maintain a culture where everyone feels heard and valued.

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What are the key skills needed for success as a Digital Sales Planner at NBCUniversal?

Success as a Digital Sales Planner at NBCUniversal largely depends on strong analytical skills combined with creativity. Excellent communication skills, both oral and written, are crucial for managing client relationships effectively. Furthermore, being highly organized, detail-oriented, and adept at multitasking in a fast-paced environment will contribute to your success in this dynamic role.

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What kind of benefits does NBCUniversal offer to Digital Sales Planners?

NBCUniversal provides an excellent range of benefits for Digital Sales Planners, including company-sponsored medical, dental, and vision insurance. Other perks include a 401(k) plan, paid leave, tuition reimbursement, and various discounts. The hybrid work model also enables a great work-life balance as you would generally be contributing from the office at least three days a week.

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Common Interview Questions for Digital Sales Planner, Sports
Can you describe your experience with digital media planning?

When answering this question, focus on specific roles where you have either developed or implemented media plans. Give examples of how you've collaborated with clients or teams to meet their goals, showcasing your methodologies and any tools or software you have used.

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How would you approach a campaign that is underperforming?

Effective responses should highlight your analytical skills. Explain how you analyze data, identify potential issues, and leverage client feedback to optimize campaigns. Mention the importance of communication with both the internal team and the client to proactively address concerns.

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What strategies do you use to build strong relationships with clients?

Discuss your approach to communication and how you prioritize understanding the needs and goals of the client. Provide examples where you've successfully exceeded client expectations and how you maintained ongoing engagement throughout the campaign lifecycle.

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How do you stay updated with the latest trends in digital advertising?

Share how you subscribe to industry publications, attend webinars, or participate in professional groups. Highlight specific resources or tools you use to keep informed and how applying this knowledge has benefitted your past work.

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Can you give an example of a successful campaign you managed?

Prepare a concise narrative about a specific campaign, including challenges faced, strategies implemented, and the final results. Make sure to illustrate your role and contributions clearly while showcasing your problem-solving abilities.

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What project management tools are you familiar with?

Mention any relevant software or tools you have used, such as Trello, Asana, or specific CRM systems. Discuss your experience in managing timelines, tasks, and team collaboration to enhance workflow efficiency in your projects.

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How do you prioritize multiple campaigns at once?

Talk about your organizational skills and techniques for prioritizing tasks. Describe how you ensure that each campaign receives adequate attention, and mention any tools or strategies you employ to manage your workload effectively.

Join Rise to see the full answer
Describe your experience working with ad tech or analytics tools.

Provide details about specific tools you have used, such as Google Analytics, ad serving platforms, or CRM systems. Discuss how you've implemented these tools to drive outcomes in past campaigns or to derive insights for future strategies.

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What role does collaboration play in your work as a Digital Sales Planner?

Emphasize the importance of teamwork in achieving client goals. Illustrate how you collaborate with team members and other departments to enhance campaign effectiveness, and provide examples of successful collaborative experiences.

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Why do you want to work at NBCUniversal as a Digital Sales Planner?

Focus on your passion for media and sports as well as your alignment with NBCUniversal’s values. Mention specific aspects of the company, such as its commitment to diversity and inclusion or its innovative approach in the digital space that resonate with your career aspirations.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
January 24, 2025

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