Lead Product Marketing Manager - SMB

#TeamNextdoor

Nextdoor (NYSE: KIND) is the essential neighborhood network. Neighbors, public agencies, and businesses use Nextdoor to connect around local information that matters in more than 340,000 neighborhoods across 11 countries. Nextdoor builds innovative technology to foster local community, share important news, and create neighborhood connections at scale. Download the app and join the neighborhood at nextdoor.com. 

Meet Your Future Neighbors

At Nextdoor, we believe in the transformative power of community. As the Marketing team, we are responsible for communicating our brand in a way that demonstrates its value in a clear and differentiated way, inspiring our neighbors and customers to engage on the platform and ultimately, build a sense of community off platform. We feel a responsibility for the neighbor and business experience and partner across the company to continuously drive improvement. We are a lean but powerful team, each of us with a diverse opinion and perspective because that’s what we seek out and respect in others. Nextdoor is on a mission to take online connections and turn them into real-life connections. As a member of the marketing team, you can help drive that reality.

At Nextdoor, we offer a warm and inclusive work environment that embraces a hybrid employment model, blending an in office presence and work from home experience for our valued employees.  

The Impact You’ll Make

As a Product Marketing Lead, SMB, you’ll play a critical role in our product and marketing efforts for the SMB segment, helping to build features and tools that can help build their online presence and communication in their local communities. In this role, you’ll represent the voice of the small business user segment in designing 0-to-1 product requirements, develop positioning for new products and features, and lead go-to-market (GTM) strategies that communicate Nextdoor’s values in a clear and differentiated manner that inspires.

You'll help deliver new experiences to millions of customers worldwide over this next year, working through the customer journey, product experience, and GTM plans.

You should be thoughtful, resourceful, strategic, and also willing to roll up your sleeves. We strive to give every employee and candidate a genuine, transparent, and neighborly experience.

If you want the challenge of fast-paced growth, the satisfaction of launching valuable products to small businesses, and the pride in helping grow a world-class marketing team, this is the place for you. 

Your responsibilities will include: 

• Act as the product expert internally and externally for SMB partners
• Drive alignment with leadership and stakeholder partners to develop product marketing strategy, approach, and coordinate cross-functional resources to execute on those plans
• Identify insights from the competitive landscape, voice of customer, NPS, and market trends to develop recommendations to influence the product roadmap
• Tell the Nextdoor story by developing effective product positioning and messaging that differentiates and communicates our value to the market
• Lead product launches and feature releases across multiple channels that drive user growth, including acquisition, engagement, and ongoing retention
• Partner with product managers, data scientists, researchers, designers, product operations, and fellow marketers to drive insights and results
• Build analytical business cases, data-backed measurable KPIs for experiments and product marketing plans
• Build in-person relationships with team members and contribute to the culture that Nextdoor values  

What You’ll Bring To The Team

This is a highly visible role that will requires expertise in several areas: 1) collaborating and developing strong relationships with cross-functional partners across the company;  2) excellent written and verbal communication skills; 3) SMB experience and strong customer empathy; and 4) a passion for problem solving in a 0 to 1 product environment.

• Minimum of 10 years working experience and 5 years experience in a product marketing capacity or related marketing field
• Deep knowledge and experience marketing to SMBs
• Ability to be a self-starter and excel in a fast-paced, ambiguous environment
• Exceptional written and verbal skills to communicate and present to senior leadership
• Experienced storyteller with strong messaging and content development skills
• Strong analytical skills and ability to distill data into insights
• Successful track-record of cross-functional collaboration with teams, contributors, and stakeholders across multiple seniority levels
• Proven track record of planning and orchestrating strategic and complex business activities
• Strong attention to detail and ability to execute efficiently and  effectively
• Deep curiosity and drive to continuously improve the experience for our users
• Unquestioned integrity, impeccable judgment, and the ability to think critically
• A collaborative, thoughtful, strategic, and operational/tactical marketer, who is comfortable with open communication and giving/receiving constructive feedback respectfully  

Bonus points

• Experience in advertising solutions

Rewards

Compensation, benefits, perks, and recognition programs at Nextdoor come together to create one overall rewards package.

The starting salary for this role is expected to range from $175,000 to $225,000 on an annualized basis, or potentially greater in the event that your 'level' of proficiency exceeds the level expected for the role.

We also expect to award a meaningful equity grant for this role. With equal quarterly vesting, your first vest date would be within the first 3 months of your start date.

Overall, total compensation will vary depending on your relevant skills, experience, and qualifications.

When it comes to benefits, we have you covered! Nextdoor employees can choose between a variety of great health plans. We cover 100% of your personal monthly premium for health, dental, and vision – and provide a OneMedical membership for concierge care.

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we seek to serve. We encourage everyone interested in our purpose to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.

For information about our collection and use of applicants’ personal information, please see Nextdoor's Personnel Privacy Notice, found here.

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