Account Manager - Retail - job 1 of 2

The Account Manager - Retail at NIQ plays an instrumental role in driving retailer recruitment and enhancing the business's overall strategy within the Tech and Durables sector. Key responsibilities include identifying critical industry touchpoints, fostering relationships with stakeholders, improving retailer engagement, developing competitive value propositions, and coordinating closely with internal teams to align operations and data science initiatives. This multifaceted role requires a blend of sales acumen, strategic thinking, and a deep understanding of market trends.

To succeed as an Account Manager - Retail at NIQ, candidates should be fluent in both Hungarian and English, with 3-5 years of experience in a related field. A solid foundation in sales, a robust understanding of the data analytics industry, and familiarity with market dynamics impacting customer behavior are essential. This role also emphasizes the importance of commercial excellence, so demonstrated sales skills and the capability to develop inspiring pitches are critical.

The Account Manager - Retail significantly contributes to NIQ's growth by establishing and nurturing partnerships with key retailers in the Tech and Durables industry. Through effective recruitment efforts, identification of vital industry touchpoints, and the adaptation of competitive propositions, the Account Manager helps elevate NIQ's value in the marketplace. Their work is integral to driving data partnerships that open new business opportunities and enhance service quality.

At NIQ, Account Managers enjoy a range of benefits designed to foster a supportive work environment. These include a flexible work setting, access to learning platforms, private health insurance, and participation in a discounted e-carsharing program. Additional perks such as employee assistance programs, mentorship opportunities, and wellness initiatives like a flexible sport card and extra day off help ensure a balanced and fulfilling professional life.

A typical day for an Account Manager - Retail at NIQ involves a blend of strategic planning and relationship management. You might begin by assessing market trends and identifying new retailer leads, followed by meetings with internal teams to refine project strategies. Engaging in pitch development and collaborating closely with stakeholders are also key daily activities. This role balances strategic initiatives with day-to-day sales tasks, ensuring a dynamic work experience.

When identifying and engaging key stakeholders, I focus on leveraging my existing network while also researching potential partners within the Tech and Durables sector. I ensure my approach is personalized and tailored to the stakeholders' unique needs, which helps in facilitating constructive conversations and building lasting relationships.

In my previous roles, I successfully implemented various recruitment strategies to onboard new retailers. This included working with industry organizations and utilizing direct outreach while analyzing market dynamics to identify suitable partners that align with the company's goals and values.

To refine a company's value proposition, I typically conduct market research and gather feedback from existing partners and customers. This allows me to understand their needs better and align the proposition accordingly. I also work closely with teams to ensure the proposition remains relevant and competitive.

Handling objections involves active listening and understanding the root of the concerns raised by potential partners. I address these objections thoughtfully, re-emphasizing the value proposition and exploring compromises or solutions that can meet both parties' objectives.

I once engaged with a major electronics retailer facing challenges in market penetration. By delivering a compelling pitch that highlighted data-driven insights and demonstrated clear benefits, I was able to establish a partnership that not only boosted their sales but also expanded our data coverage significantly.

Commercial excellence entails the consistent pursuit of exceptional partnerships and agreements that not only meet but exceed business objectives. This involves aligning strategic goals, valuing transparency in communications, and ensuring ongoing performance evaluations to optimize relationships and outcomes.

Yes! I developed a pitch document for a new retailer that showcased tailored analytics solutions. I included market insights and specific use cases that resonated with their needs, leading to a successful partnership. The document’s design was professional and easy to understand, reinforcing our commitment to quality.

Collaboration with internal teams is vital. It fosters alignment, encourages the sharing of ideas and resources, and ensures that the execution of strategies is seamless. For instance, working closely with data science teams can enhance the quality of insights we provide to partners and ultimately strengthen our relationships.

Currently, major trends in the Tech and Durables sector include the shift towards e-commerce, increasing importance of consumer data analytics, and a growing focus on sustainability. Staying informed about these trends allows me to proactively address challenges and exploit new opportunities with partners.

I’m particularly drawn to NIQ because of its commitment to innovation and data insights within the consumer landscape. The opportunity to work in a dynamic environment, fostering partnerships that drive growth aligns perfectly with my professional aspirations and values, making me excited about the potential impact I could have.