Market Research Executive - job 1 of 2

The Market Research Executive at NIQ is responsible for independently selling Consumer Insights and Analytics services. Key responsibilities include assessing client needs, engaging with clients for satisfaction, building awareness of the SA&I portfolio, and managing the sales pipeline while preparing sales plans and budgets. Additionally, collaboration with different departments and continuous professional development are crucial for success in this role.

To become a Market Research Executive at NIQ, candidates are required to have a bachelor's degree in economics, behavioral sciences, or related fields. Strong communication and analytical skills are essential, as well as exceptional presentation abilities. Fluency in both Romanian and English is necessary. Previous experience in Consumer Insights is preferred, along with the ability to work autonomously in a fast-paced environment.

The Market Research Executive at NIQ contributes to client satisfaction by directly engaging with clients, addressing their concerns, and providing actionable insights tailored to their specific needs. Through effective communication and tailored solutions, they ensure that clients receive value from the services offered, leading to long-term partnerships and greater customer satisfaction.

NIQ operates across a variety of industries, with a strategic focus on FMCG, Banking, and Telecommunications. The Market Research Executive's role involves understanding these sectors in depth, enabling them to provide valuable insights and analytics that drive growth and improve client strategies.

As a Market Research Executive at NIQ, you can expect a range of benefits, including private medical coverage, a hybrid working model, meal tickets, and vouchers for holidays. The company also promotes a culture of recognition and offers opportunities for professional development through platforms like LinkedIn Learning and volunteer time off, enhancing your work-life balance.

In order to understand a client's needs in market research, I would start by asking open-ended questions to gather insights about their objectives and challenges. It’s important to listen actively and clarify any uncertainties. Additionally, I would leverage my analytical skills to interpret data trends that can inform recommendations, ensuring that I align my proposals with the client's business goals.

Certainly! In my previous roles, I have utilized several data analysis tools such as SPSS and Excel for statistical analysis and visualization. I understand how to extract actionable insights from complex datasets. Being comfortable with these tools allows me to efficiently interpret data and provide clients with meaningful reports that drive informed decision-making.

I believe in building strong relationships through consistent communication and transparency. Setting regular check-ins and providing clients with updates on project progress helps in establishing trust. I also actively seek their feedback, which not only improves my service but demonstrates my commitment to their success.

I prioritize tasks by assessing their urgency and importance, often using project management tools to keep track of deadlines. I believe in setting clear timelines and, if necessary, I communicate with team members to delegate tasks or ask for assistance. This helps ensure that all projects meet their deadlines without compromising quality.

Collaboration is essential in my approach as a Market Research Executive. I work closely with cross-functional teams such as sales, marketing, and operations to ensure we provide integrated solutions. Regular brainstorming sessions and feedback loops help in refining strategies and fostering a team-oriented environment that ultimately benefits our clients.

In a recent market analysis project, I conducted a thorough study on consumer behavior trends within the FMCG sector, utilizing various data sources. I was able to present the findings to our client, along with actionable recommendations that led to a successful product launch. The project was well-received, highlighting my analytical capabilities and attention to detail.

One of the biggest challenges facing market research today is the rapidly changing consumer landscape due to technological advancements and shifts in consumer behavior. Staying updated with the latest trends and incorporating innovative tools and techniques to interpret data is crucial in delivering relevant insights that resonate with clients.

I ensure accuracy in report preparation by cross-referencing data with multiple reliable sources and running thorough checks for consistency in my analysis. I also make it a point to keep an organized approach in documenting my findings, which helps in tracing back any claims made in the reports, ensuring integrity and credibility in what I present to clients.

For business development as a Market Research Executive, I employ networking tactics, engage in attending industry events, and leverage social media platforms for outreach. Building relationships in the industry can open doors to new opportunities. I also focus on identifying gaps in the market through research and developing proposals that position our services as tailored solutions to potential clients’ needs.

I want to work at NIQ because it is a leader in consumer intelligence, and I admire its commitment to innovation and diversity. The opportunity to contribute to meaningful projects that influence consumer behavior and shape business strategies aligns perfectly with my career aspirations and personal values.