Panel Support Specialist (Marketing Copywriting)

Overview: We're seeking a proactive and independent Panel Support Specialist to oversee the seamless interaction with our TV and Digital panel members. This role involves managing a variety of tasks, including troubleshooting app/ software challenges faced by panel members, reporting issues to the relevant stakeholders and follow-up per case, conducting re-training sessions as needed to vendors/ members when needed. Additionally, you'll be supporting in panel communications to run campaigns and boost engagement with panel members.

Responsibilities: 

• Effectively address queries and concerns from panel members through email and other communication channels. Provide timely and accurate responses, maintaining a high standard of customer service and experience.
• Troubleshoot and address issues reported by panel members (i.e. TV and Digital panels and Content Insights panels)
• Conduct panel member database maintenance and quality control validations from time to time to ensure
• Provide support to Panel Communication Specialist, write and edit high-quality content for various communication channels, including monthly newsletters, weekly bulletins, web member portal updates, email campaigns, and other ad-hoc materials. Ensure content is engaging, informative, and tailored to the preferences of our panel members.
• Perform detailed data checks and reporting, highlighting any discrepancies or potential issues
• Support in managing database of household, individual and technical information
• Support in market research fieldwork to collect media consumption and annual updates on social demographic information from panel members
• Proactively engage and manage technicians/part-timers to ensure operation runs smoothly
• Comfortable collaborating remotely with fellow team members and with cross-functional teams within the organization, such as market researchers, data processing, and technical teams, to gather insights and information required

• Strong communication skills in both spoken English and Chinese, with comfort interacting with panel members over the phone. Additional language proficiency i.e. Malay language is a plus
• Minimum Diploma/Bachelor’s degree in Marketing, business administration or other relevant field or equivalent practical experience
• Excellent skills in Microsoft Office, particularly Excel
• Basic knowledge of databases welcomed, how they are managed, and store data, understanding of relational database
• Exceptional attention to detail and ability to manage multiple tasks effectively
• Ability to thrive in a fast-paced environment and work collaboratively in a remote team setting
• A self-starter and able to perform well with minimal supervision
• Good level of numeracy and logical comprehension.
• Prior experience in customer service, consumer/digital panel management, market research fieldwork and analysis is advantageous
• Previous experience in content creation, copywriting, or content marketing is a plus

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion