Paid Advertising Strategist

A Paid Advertising Strategist at Power Digital is responsible for the full ownership and execution of performance marketing through various paid media platforms, including Meta Ads, Google Ads, and LinkedIn Ads. You’ll manage all aspects of a campaign, from keyword research and ad copy development to bid optimizations and performance reporting. Additionally, you’ll ensure successful client communication, strategize around budget management, and continually analyze campaign performance to drive improvement.

To become a Paid Advertising Strategist at Power Digital, candidates should have 2-3 years of digital marketing experience, including 1-2 years in an agency setting. Experience with Direct Response marketing, particularly in eCommerce or B2B contexts, is essential. Proficiency in managing campaigns across multiple paid media platforms, along with a strong grasp of analytics tools like Google Analytics, is also required. Strong written and verbal communication skills are necessary to effectively convey strategies to clients.

The Paid Advertising Strategist plays a crucial role in client success at Power Digital by aligning advertising campaigns with the client's overall business goals. This includes providing forward-thinking strategies, optimizing campaigns based on performance data, and maintaining open lines of communication with the client. By leveraging analytics and insights, the strategist informs clients of best practices and innovative strategies that can enhance their marketing efforts.

A Paid Advertising Strategist at Power Digital uses a variety of tools and technologies to optimize campaigns effectively. Key among these is Google Ads and Meta Ads for executing paid social and media strategies. Additionally, the role requires proficiency in Google Analytics for performance tracking, as well as familiarity with Power Digital’s proprietary nova ecosystem, which helps streamline data-driven marketing strategies.

Working as a Paid Advertising Strategist at Power Digital comes with numerous benefits, including competitive salary and commission opportunities, robust health benefits with employer contributions, a 401(k) plan with matching, and unlimited paid time off from day one. Additionally, the company offers a fully flexible work environment and extensive opportunities for professional growth, development programs, and recognition through quarterly awards.

When answering this question, highlight your specific roles in direct response campaigns, detailing any strategies you developed, the platforms you used, and the results achieved. Mention tools you've utilized, such as Google Ads or social media platforms, and emphasize how you measured success through KPIs.

In your response, share a specific example of an advertising campaign you managed, outlining your strategy, execution, and the metrics that defined success. Highlight any challenges faced and how you overcame them, emphasizing your problem-solving skills and analytical mindset.

Discuss your methodical approach, which could include analyzing performance metrics, identifying areas for improvement, A/B testing different elements of the campaign, and making data-driven adjustments. Offer real examples to solidify your approach.

Emphasize that clear and proactive communication is vital in this role, both internally with team members and externally with clients. Explain how you ensure everyone is aligned with campaign goals, share performance insights regularly, and adapt strategies based on feedback.

List specific tools you’ve used, like Google Analytics, various ad platform dashboards (Meta Ads, Google Ads), and reporting tools. Explain how these tools help you track performance, gather insights, and present data effectively to stakeholders.

Detail your experience with creating and managing advertising budgets, discussing how you allocate funds, monitor spending, and make recommendations for budget adjustments based on campaign performance. Highlight your ability to ensure maximum ROI for clients.

Share your strategies for staying informed, such as following industry newsletters, participating in webinars, or being active in professional networks. Mention how you implement these insights into your strategy and help clients adapt to changes.

Articulate your familiarity with the eCommerce model, including how paid advertising drives traffic to products, conversions, and overall sales. Discuss any firsthand experience optimizing campaigns specifically for eCommerce businesses.

Offer a clear example of how you utilize data to develop narratives around campaign performance—this could be by using visuals in presentations or simplifying complex analytics. Highlight how clear storytelling can impact client trust and decision-making.

Discuss key performance indicators such as ROI, conversion rates, click-through rates, and customer acquisition costs. Empirically support your views, perhaps by linking them to your past experiences and demonstrating the importance of each KPI in campaign success.