Video Editor - job 1 of 2

As a Video Editor at Proppel, you will primarily focus on editing engaging UGC-style video ads tailored for social media platforms like Meta and TikTok. Your responsibilities will include collaborating with a creative strategist and videographer to develop high-converting ad creatives. You will also apply performance marketing principles to ensure your video content drives conversions and analyze performance data to continuously improve. It's an exciting role that blends creativity with analytical skills!

To be a successful Video Editor at Proppel, candidates should possess proven experience in editing UGC and modern-style ads, preferably for platforms like Meta and TikTok. A strong understanding of performance marketing strategies is essential, alongside proficiency in editing software such as Premiere Pro, CapCut, or Final Cut Pro. Experience working with DTC brands is also a plus, ensuring that you can effectively tell compelling video narratives that align with marketing goals.

Yes, a solid understanding of performance marketing principles is crucial for the Video Editor position at Proppel. Your ability to apply these principles while creating video content will significantly influence the success of ad campaigns. Knowledge of A/B testing and creative iteration to enhance ad performance is also beneficial, making you an ideal fit for this role.

Absolutely! The Video Editor role at Proppel is 100% remote, providing you with the flexibility to work from wherever you are. Our remote setup emphasizes work-life balance, allowing you to thrive in a comfortable environment while contributing to exciting projects for leading brands.

Working as a Video Editor at Proppel not only allows you to hone your editing skills in a performance-driven environment, but it also comes with great benefits such as 28 days of paid time off. This role also offers the unique opportunity to collaborate with top-tier clients in the US and the UK, enabling you to grow your professional network and skills in a fast-paced industry.

In my video editing process, I begin by collaborating closely with strategists to understand the marketing goals. I focus on creating a compelling narrative that aligns with the brand’s voice, optimize footage for SEO, and utilize data insights to refine the final edit. This structured approach ensures that every piece of content I produce not only looks great but is effective in achieving desired results.

I am most comfortable using Premiere Pro for editing, as it provides a robust suite of tools that cater to both beginners and advanced editors. However, I also have experience with CapCut and Final Cut Pro, which allows me to adapt to different team preferences and project requirements.

Creating UGC-style video ads requires me to envision authentic storytelling. I start by researching current trends to ensure relatability, then use real testimonials or customer-led content to create an organic feel. It's about making viewers feel like they're part of the conversation, which I achieve through compelling edits that capture genuine emotion.

I utilize various analytics tools to track metrics such as view rates, engagement, and conversion rates. By comparing this data against campaign goals, I can identify areas for improvement and iterate on future projects. I regularly review performance trends to stay aligned with industry standards and consumer preferences.

One common challenge is working with limited footage or low-quality content. To overcome this, I maximize the footage by focusing on creative transitions, enhancing audio quality, and utilizing color grading to improve the overall aesthetic. This approach turns potential weaknesses into strengths, resulting in a polished final product.

I keep myself updated by following industry-leading blogs, participating in webinars, and being active in online editing communities. This continuous learning process helps me separate fleeting trends from lasting techniques, which enhances my ability to create relevant and effective video ads.

In a recent campaign, I collaborated with a DTC brand to create a UGC-style ad that featured real customer reactions. We used engaging visuals and music to amplify the emotional connection. The campaign saw a notable increase in conversion rates by 30%, demonstrating the power of authentic storytelling in video ads.

To ensure that my edits reflect the brand’s identity, I immerse myself in the brand guidelines and style. I pay close attention to color palettes, typography, and overall tone, ensuring every element of the video aligns with their existing marketing materials. This consistency is critical in building brand recognition across multiple ad campaigns.

I consider the platform’s demographic, video length, and call-to-action. Each platform has its unique audience and algorithm, so I tailor my content accordingly, emphasizing engaging hooks within the first few seconds, and including text overlays for accessibility and engagement across diverse viewing environments.

Yes, I thrive in fast-paced environments. I prioritize my tasks using project management tools and maintain open communication with my team. This enables me to stay organized and deliver high-quality content on time while managing multiple projects effectively.