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Principal Thought Leader - AI & Innovation

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

 

Principal Thought Leader - AI & Innovation

Why We Have This Role

We are looking for an innovative strategist to influence the strategic direction of Qualtrics’ go-to-market strategies and partner with teams across the Qualtrics value chain to execute on the strategies. As we continue to innovate and integrate AI into Edge offerings, we are looking to bring a thought leader and innovation partner. 

How You’ll Find Success

You will know you are doing an extraordinary job when you:

  • Achieve quarterly and annual Edge subscription revenue targets
  • Consistently develop pipeline in partnership with Marketing 
  • Generate leading industry thought leadership 
  • Develop reusable industry-focused assets for internal go-to-market teams to leverage in customer engagements
  • Build excitement internally and externally on Edge offerings

How You’ll Grow

  • As a founding member of a new team within Edge, there is tremendous potential to grow within the center of excellence function.
  • Ability to own strategic initiatives with executive exposure/ sponsorship that have massive departmental and organizational impact
  • Be the thought partner and stay current by exploring new research opportunities and advancements in analytics and research methodologies
  • Support product innovation by turning client signal into solution/ product development requirements

Things You’ll Do

  • Building brand/solution awareness to drive pipeline: This includes providing guidance on product positioning and messaging, contributing to thought leadership content, addressing barriers to growth, developing sales assets, and engaging with enablement leaders.
  • Partnering on strategic deals and recruiting marquee clients: This involves working with sales teams on key deals, engaging with existing customers to act as advocates, and supporting service delivery teams.
  • Guiding product development for future solutions: This includes translating customer needs into product ideas, vetting potential partners, and improving existing solutions based on feedback.

What We’re Looking For On Your Resume

  • 12+ years of experience in client delivery and strategic consulting, ideally with SaaS/MARTech knowledge.
  • Strong understanding of industry trends and ability to articulate them clearly.
  • Expertise in the research domain, including Experience Management (XM) programs and data analysis.
  • Outstanding executive presence and communication skills for C-level engagement.
  • Effective storytelling skills focused on strategic business objectives.
  • Skilled at driving cross-functional collaboration.
  • Willingness to travel (25-50%).
  • Preferred experience in design thinking and strategy.
  • Deep knowledge of AI including applications, competitive landscape, and current market trends.
  • Preferred previous experience operating in a commercial environment supporting enterprise sales and marketing teams
  • Experience at a hyper-growth startup is welcome.
  • Relevant undergraduate degree; graduate degree preferred.

What You Should Know About This Team

Qualtrics Edge provides always-on intelligence to power breakthrough decisions and uncover overnight opportunities. Offerings like connected intelligence, simulated audiences and market activity predictions are a few of the Qualtrics Edge offerings. We exist to connect the dots between what consumers think and how they act, so we can predict what they might do next. Our industry-leading research expertise, run on a world-class experience platform, enhanced with unique data, leads to faster, richer and more reliable outcomes.  

Our Team’s Favorite Perks and Benefits

  • Wellness Reimbursement for $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
  • $1800 yearly Experience bonus to be used for an “Experience” of your choosing
  • Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
 
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
 
​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
 
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
 
Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.

 

For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.

Illinois Annual Pay Transparency Range
$146,500$325,500 USD

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What You Should Know About Principal Thought Leader - AI & Innovation, Qualtrics

Join Qualtrics as a Principal Thought Leader - AI & Innovation and be at the forefront of shaping our go-to-market strategies! In this role based in Chicago, Illinois, you will work with a dynamic team dedicated to delivering exceptional frontline experiences for some of the world's top brands. As we integrate AI into our Edge offerings, your innovative ideas will greatly influence both internal and external strategies. Your primary focus will be achieving subscription revenue targets while generating valuable thought leadership that positions Qualtrics as a market leader. Working closely with marketing, sales, and product teams, you’ll collaborate to create industry-focused assets and enhance product development based on client feedback. With over 12 years of experience in strategic consulting, particularly within the SaaS/MARTech landscape, you should possess a deep understanding of AI applications and trends. The role demands outstanding communication skills and a knack for storytelling to effectively engage executive stakeholders. At Qualtrics, you’ll enjoy opportunities for growth and collaboration while embracing the company's mission of restoring humanity and empathy to business. If you’re ready to lead, innovate, and make a significant impact, your journey begins here!

Frequently Asked Questions (FAQs) for Principal Thought Leader - AI & Innovation Role at Qualtrics
What are the main responsibilities of a Principal Thought Leader - AI & Innovation at Qualtrics?

As a Principal Thought Leader - AI & Innovation at Qualtrics, your key responsibilities include strategizing go-to-market initiatives, driving subscription revenue, generating industry thought leadership, and developing reusable assets for internal teams. Your role will also involve collaborating with various departments to enhance product offerings based on customer insights, thereby significantly impacting the company’s growth and innovation.

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What qualifications are needed for the Principal Thought Leader - AI & Innovation position at Qualtrics?

To be considered for the Principal Thought Leader - AI & Innovation role at Qualtrics, candidates should possess over 12 years of experience in client delivery and strategic consulting, particularly in SaaS or MARTech. A strong understanding of industry trends, exceptional communication skills for C-level engagement, and expertise in research methodologies are essential. Advanced knowledge of AI applications and a graduate degree are preferred.

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How does the Principal Thought Leader - AI & Innovation role contribute to Qualtrics’ Edge offerings?

The Principal Thought Leader - AI & Innovation plays a critical role in advancing Qualtrics’ Edge offerings by influencing strategic direction, facilitating partnerships, and ensuring that product development aligns with client needs. This role supports efforts in building brand awareness and generates excitement around Edge solutions, ultimately driving market success.

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What growth opportunities can be expected as a Principal Thought Leader - AI & Innovation at Qualtrics?

In the Principal Thought Leader - AI & Innovation position at Qualtrics, you can expect significant growth opportunities. As a foundational member of a new team, you will have the chance to own strategic initiatives with executive exposure and sponsorship, directly impacting departmental and organizational outcomes while continually advancing your career within the company.

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What is the work environment like for the Principal Thought Leader - AI & Innovation at Qualtrics?

The work environment at Qualtrics for the Principal Thought Leader - AI & Innovation is collaborative and dynamic. Employees are encouraged to work in a hybrid model that combines in-office collaboration three days a week with flexible remote work. This setup aims to foster innovation, teamwork, and personal growth, creating an engaging atmosphere where ideas can thrive.

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Common Interview Questions for Principal Thought Leader - AI & Innovation
Can you describe your approach to driving subscription revenue as a Principal Thought Leader?

When asked about my approach to driving subscription revenue, I would emphasize my strategic planning skills, the importance of collaboration with marketing, and how I utilize industry insights to refine product offerings and enhance customer engagement.

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How do you keep updated with trends in AI and innovation?

I stay updated with AI and innovation trends by subscribing to industry publications, attending webinars, and participating in professional networks. Engaging in continual learning through research opportunities also allows me to harness the latest advancements in technology.

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What is your experience with cross-functional collaboration?

In my previous roles, I have worked closely with various departments including sales, marketing, and product development. I would share examples of how I facilitated communication and teamwork on strategic initiatives to ensure all stakeholders were aligned toward common business objectives.

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How do you develop thought leadership content?

I develop thought leadership content by first identifying key industry challenges. I then conduct thorough research and involve stakeholder insights to create engaging and informative content that positions the company as a leader in the field.

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What role does storytelling play in your communication with stakeholders?

Storytelling is critical in my communication with stakeholders as it helps to connect complex ideas with relatable business objectives. I focus on crafting compelling narratives that highlight value propositions and inspire action.

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Describe a time when you had to adapt to a significant change in the industry?

I once navigated a major shift in industry regulations by leading a cross-functional team to quickly realign our strategies. This taught me the importance of flexibility and proactive communication in managing change.

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How do you prioritize strategic initiatives in your work?

I prioritize initiatives by assessing their alignment with organizational goals, potential impact on revenue, and resource availability. This approach ensures my efforts are focused on high-value projects that drive meaningful results.

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What tools or methodologies do you find essential for product development?

I find design thinking and agile methodologies to be essential for product development as they encourage iterative innovation and unwavering focus on user needs, which ultimately lead to successful product outcomes.

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How do you measure the success of your go-to-market strategies?

Success of go-to-market strategies is measured through metrics such as subscription growth rates, customer engagement levels, and market feedback. Tracking these indicators enables me to adjust strategies for continued improvement.

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What motivates you in a Principal Thought Leader role?

I am motivated by the opportunity to innovate and make a tangible impact on both customer experiences and organizational success. The chance to lead strategic initiatives in a rapidly evolving market is both exciting and fulfilling.

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Full-time, hybrid
DATE POSTED
April 12, 2025

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