Director of Product, AdTech & MaTech (m/f/d)

As a Director of Product, AdTech & MarTech at Redcare Pharmacy, your primary responsibilities will include leading the AdTech and MarTech product areas, optimizing our Customer Data Platform for effective segmentation, and developing self-service tools aimed at empowering marketing stakeholders. You will also collaborate with engineering and data teams to align innovative tools with business objectives.

To apply for the Director of Product, AdTech & MarTech position at Redcare Pharmacy, candidates should have proven leadership experience in Product Management, particularly in MarTech and AdTech areas. A strong background in e-commerce and customer data platforms is also crucial, alongside a collaborative work ethic and experience in buy vs. build decision-making.

Redcare Pharmacy fosters employee development for the Director of Product role through comprehensive onboarding and continuous growth opportunities. We offer access to in-house and external training programs, ensuring our leaders have the resources needed to thrive and advance in their careers.

Yes! The Director of Product, AdTech & MarTech position at Redcare Pharmacy accommodates flexible working arrangements, allowing for up to 20 days of remote work across the EU each year. This flexibility supports a healthy work-life balance while enabling leaders to maintain productivity.

A Director of Product, AdTech & MarTech at Redcare Pharmacy can expect a highly collaborative and innovative environment. You will work closely with cross-functional teams across Marketing, Data & AI, and Category Management, fostering relationships that help unlock synergies and drive impactful results.

When answering this question, provide specific examples of products you've led in the AdTech or MarTech space. Highlight key achievements, challenges faced, and how you navigated them. This shows your depth of experience and your problem-solving skills.

Discuss your methodology for assessing the current capabilities of a Customer Data Platform. Mention any frameworks you use for identifying improvements and how you've successfully implemented those enhancements in past roles.

Provide a detailed scenario that showcases your analytical skills. Explain the factors you considered in your decision-making process, such as cost, time, and potential ROI, and the ultimate impact of your choice.

Outline specific strategies you find effective, such as regular cross-departmental meetings, shared goals, and integrated project management tools. This demonstrates your commitment to fostering collaboration and your ability to unify diverse teams.

Discuss how you would gather stakeholder requirements, followed by examples of tools you've developed or improved. Emphasize the importance of user experience and training sessions to ensure everyone feels comfortable using the tools.

Share your insights on current trends such as data privacy regulations, the rise of AI in marketing, or advanced personalization techniques. Show your passion for staying informed about industry developments that can drive innovation.

Explain the KPIs and metrics you consider important for measuring success, such as customer engagement rates or ROI from campaigns. Mention how you use data-driven insights to refine your strategies.

Reflect on challenges such as evolving technology, regulatory changes, or increasing competition. Discuss how you would address these challenges proactively in your role at Redcare Pharmacy.

Share your methods for continuous learning, such as following industry news, attending webinars, or networking with peers. This would demonstrate your initiative in keeping abreast of changes that affect your role.

Convey your passion for technology and its potential to improve customer experiences. Share personal anecdotes that inspired your interest in these areas, linking it back to your aspirations at Redcare Pharmacy.