Market Engagement Lead, Energy Efficiency

As a Market Engagement Lead at Resource Innovations, your key responsibilities will include driving engagement initiatives, managing partnerships with community action agencies, and facilitating the implementation of the home energy assessment program for eligible customers. You'll also collaborate closely with program partners, deliver enhancements through training, and actively participate in community events to promote program benefits.

To qualify for the Market Engagement Lead position at Resource Innovations, candidates should have at least 2 years of experience in quality assurance or energy efficiency roles. Familiarity with Ohio's community-based organizations is essential, along with strong communication, organizational, and relationship management skills. A keen interest in sustainability and a valid driver's license for local travel are also necessary.

Essential skills for a Market Engagement Lead at Resource Innovations include excellent verbal and written communication abilities, strong presentation and negotiation skills, and a highly organized mindset to manage multiple projects. Building and maintaining relationships with diverse stakeholders, as well as a passion for sustainability, are crucial for success in this role.

Resource Innovations is dedicated to the growth and well-being of its employees, offering competitive salaries, three weeks of paid vacation per year, paid holidays, a comprehensive benefits package, and a 401(k) plan with matching funds. The company fosters an inclusive environment where employees can thrive and make a meaningful impact.

The Market Engagement Lead at Resource Innovations has a unique opportunity to drive positive change by engaging with underrepresented communities and ensuring equitable access to energy efficiency programs. Through strategic partnerships and community outreach, you will help maximize energy savings and promote sustainable practices, contributing significantly to the organization's mission.

To engage community action agencies effectively, I would start by understanding their specific needs and challenges. Building rapport through regular communication and meetings can help establish trust. By demonstrating the benefits of our programs and how they align with the agencies' goals, I can encourage collaboration and participation.

In my previous role, I actively participated in the implementation of residential energy efficiency programs, which included developing outreach strategies and monitoring program performance. My experience includes working with diverse stakeholders to assess their specific needs and ensuring they have access to the resources and support necessary to maximize program benefits.

To ensure equitable access, I would implement strategies that target underrepresented customer segments through tailored outreach initiatives. This could include partnerships with local organizations that serve these communities, outreach at community events, and awareness campaigns to inform potential participants about program benefits.

Prioritizing tasks in a multi-project environment requires strong organizational skills. I use project management tools to track deadlines and set priorities based on strategic goals. Regular check-ins with my team help me stay aligned and recalibrate as necessary to ensure all projects stay on track.

My approach to building relationships with trade allies includes consistent communication, understanding their business needs, and identifying mutual benefits. I believe in creating collaborative opportunities, such as joint training sessions or co-hosted events, which can strengthen partnerships and increase program outreach.

In a challenging stakeholder situation, I believe it's essential to listen actively and understand their perspective. I would address their concerns with transparency and work collaboratively towards a solution that aligns with both our objectives and their needs to maintain a positive relationship.

I have experience using data analysis tools to monitor program performance metrics, track participation rates, and identify trends. By analyzing this data, I can provide insights and make informed recommendations for program improvements to achieve better outcomes.

Sustainability is crucial to me because it represents our responsibility to the environment and future generations. I am passionate about creating lasting, positive change in communities through sustainable practices, and I believe that energy efficiency plays a significant role in reducing carbon footprints and promoting overall well-being.

Ensuring the success of outreach initiatives involves setting clear goals, understanding the target audience, and using data-driven strategies. I would regularly evaluate the effectiveness of the outreach through feedback and metrics, adjusting strategies as needed to enhance engagement and participation.

Community events are a vital component of my outreach strategy as they provide a platform for direct engagement with potential participants. They allow us to showcase the benefits of our programs, gather feedback, build relationships, and create a sense of community around our initiatives.