Product Marketing Manager/Specialist (Contract)

As a Product Marketing Manager/Specialist at Rhombus, you'll be heavily involved in executing go-to-market plans, creating impactful marketing content, and supporting various sales enablement materials. You'll collaborate closely with marketing and sales teams to ensure that our products' value propositions are communicated effectively and you'll play a significant role in driving lead generation through dynamic marketing campaigns.

Rhombus is looking for candidates who have 1-3 years of experience in product marketing, particularly in B2B or technology sectors. Strong written and verbal communication skills are essential, along with the ability to create clear and concise marketing materials. A detail-oriented approach and good project management skills are also key to handle multiple tasks effectively.

At Rhombus, we place a significant emphasis on teamwork and collaboration. As a Product Marketing Specialist, you will work alongside various cross-functional teams to ensure alignment on marketing initiatives. We foster a supportive environment that encourages creativity and allows individuals to contribute meaningfully to our marketing strategies.

In your role as a Product Marketing Specialist at Rhombus, you'll create a wide range of marketing content. This includes crafting one-pagers, blog posts, social media content, and presentation slides that effectively communicate our product's benefits and value to our audience, enhancing both customer engagement and sales efforts.

Yes, the Product Marketing Manager/Specialist position at Rhombus is a 5-month full-time contract role, working 40 hours per week. It is fully remote, allowing qualified candidates located anywhere in the United States to apply, which offers flexibility and the chance to work in a vibrant team culture.

When answering this question, emphasize your experience in developing and executing go-to-market strategies, including how you identified target markets, crafted messaging, and collaborated with sales and marketing teams to launch the product successfully. Use specific examples to demonstrate your contribution and the results achieved.

Be prepared to discuss key performance indicators you use to gauge the success of your campaigns, such as conversion rates, lead generation, user engagement, and feedback. Share examples of how you analyzed results and made adjustments for continuous improvement.

Explain your writing process and how you ensure that content resonates with your target audience. Discuss techniques like audience analysis, A/B testing, and feedback incorporation to craft engaging and effective marketing materials.

Share a specific situation where you worked with different departments like sales, engineering, or customer service. Focus on how effective collaboration led to improved product offerings or marketing strategies, showcasing your adaptability and teamwork skills.

Discuss the sources you follow, such as industry blogs, webinars, and networking events. Mention any professional groups or communities you are part of, emphasizing your continuous learning mindset and eagerness to implement new ideas into your work.

Express your understanding that the value proposition should clearly articulate how a product meets customer needs and the unique benefits it delivers. Emphasize the need for ongoing customer feedback to refine and strengthen this proposition over time.

Outline your experience in producing sales enablement content like brochures, one-pagers, and presentations. Discuss how you've collaborated with sales teams to ensure that materials support their needs and effectively communicate product benefits.

Share your project management strategies, such as using tools for organization, prioritizing tasks, and setting achievable deadlines. Provide a specific example of how you successfully navigated a high-pressure situation to deliver quality work on time.

Emphasize that customer feedback is crucial for understanding their needs and refining marketing strategies. Discuss how you've utilized feedback to enhance marketing messages or adjust product offerings to ensure alignment with customer expectations.

When answering this question, express your enthusiasm for Rhombus's mission to improve safety and operations through innovative technology. Highlight how your values align with the company's culture and your eagerness to contribute to its growth and impact in the industry.