(Senior) Product Manager, Angry Birds Dream Blast

The (Senior) Product Manager at Rovio's Angry Birds Dream Blast is responsible for driving the business performance of core level content, analyzing game metrics, optimizing level difficulty, and planning experimentation initiatives. The role requires strong analytical skills and a solid understanding of F2P game design to enhance user experience and financial performance.

Candidates for the (Senior) Product Manager position at Rovio should have experience in F2P level-based puzzle games, ideally with a background in product management within the gaming industry. Strong analytical skills, excellent communication, collaboration, and project management capabilities are also essential qualifications for this role.

At Rovio, collaboration is key for the development of Angry Birds Dream Blast. The (Senior) Product Manager works closely with Game Leads, Designers, Analysts, and Engineers, ensuring that priorities are aligned and teamwork drives the optimization of the player experience through shared insights and experimentation.

Rovio stands out as an employer due to its commitment to innovation, collaboration, and community. The opportunity to work with a pioneering team on a beloved franchise like Angry Birds Dream Blast, along with the company's culture of continuous improvement and focus on employee well-being, makes it an attractive workplace for a (Senior) Product Manager.

The work environment at Rovio encourages a hybrid model, allowing flexibility for employees across different locations. A culture that promotes creativity, open communication, and inclusivity, alongside a strong emphasis on collaboration, makes Rovio an inspiring place for a (Senior) Product Manager to thrive.

When addressing level difficulty optimization, it's crucial to start with a comprehensive analysis of player data. Identifying player drop-off points, success rates, and feedback helps determine which levels need adjustment. I would collaborate with the design team to brainstorm potential solutions and conduct A/B testing to find the optimal configuration, ensuring a balanced and engaging experience for all players.

To analyze game metrics effectively, I would first define key performance indicators (KPIs) relevant to player engagement and monetization. Utilizing analytics tools to monitor player behaviors and in-game events, I’d pinpoint trends and anomalies. This data-driven approach allows me to proactively suggest optimizations that enhance the overall player experience.

I have conducted extensive market research throughout my career, focusing on player preferences, competitive analysis, and emerging trends in the gaming industry. This research has informed product decisions and strategies, enabling my teams to align offerings with player desires while staying ahead of the competition.

Collaboration with Data Analysts and Designers is vital in my current role as a Product Manager. It ensures that we’re not only optimizing based on hard data but also integrating creative design elements that enhance gameplay. Regular meetings and open lines of communication foster a successful partnership in driving product excellence.

One challenging project involved rebalancing several levels for better playability in our game. I initiated a thorough review of player feedback and engagement metrics, identified problem areas, and worked closely with the design team to create iterative adjustments. By conducting multiple rounds of playtesting, we ensured that the final adjustments met our objectives and improved the player experience.

I have worked extensively with various free-to-play business models, including cosmetic microtransactions, battle passes, and limited-time events. Understanding the balance between player satisfaction and monetization has been key to driving revenue while keeping player engagement high.

Prioritizing tasks requires a balance of urgency and strategic impact. I typically assess project deadlines, stakeholder input, and potential benefits to the player experience. Agile methodologies help me dynamically adjust priorities while maintaining focus on key objectives.

I frequently use analytics platforms like Google Analytics, GameAnalytics, and custom dashboards to monitor game performance. These tools provide real-time insights into player behavior, engagement trends, and monetization performance, allowing for swift and well-informed decision-making.

Incorporating player feedback is essential for me. I use surveys, community discussions, and in-game feedback tools to gather insights. Analyzing this feedback helps guide decision-making and prioritize features that resonate with our audience, ensuring we foster a loyal player base.

I am excited about the opportunity to work at Rovio because of its innovative approach to gaming and its commitment to creating engaging experiences like Angry Birds Dream Blast. Being part of a passionate team that values creativity and collaboration aligns perfectly with my career goals and personal values in the gaming industry.