As a Marketing Executive (Content) at SFG20, your key responsibilities include developing a diverse range of content for campaigns, managing our LinkedIn and YouTube channels, and contributing to our content calendar. You'll create engaging material such as videos, social media posts, and e-books that not only enhance our brand visibility but also generate leads that drive revenue.

To excel as a Marketing Executive (Content) at SFG20, you should have experience in creating engaging content, both personally and professionally. Strong written and verbal communication skills, good organizational abilities, and familiarity with digital content management tools are essential. Although not mandatory, experience in B2B marketing and knowledge of SEO would be highly beneficial.

In the Marketing Executive (Content) role at SFG20, you'll regularly analyze and report on content performance metrics. This could include tracking engagement rates, traffic analytics from campaigns, and overall reach across our social media platforms. Understanding these metrics will help refine our strategies and optimize future content efforts.

Teamwork is crucial for the Marketing Executive (Content) role at SFG20. You will collaborate closely with the content team to plan initiatives and create a cohesive content calendar. This collaborative environment fosters creativity, ensuring that all marketing efforts are well-coordinated and aligned with our overall business objectives.

Yes! At SFG20, we believe in supporting the growth and development of our employees. As a Marketing Executive (Content), you'll have access to various training programs and initiatives, aiding your professional growth while ensuring you stay ahead of industry trends and best practices.

When answering, provide specific examples of content you’ve created, detailing the type of content, the platform it was used on, and the impact it had on engagement or leads. Highlight any strategies you employed to ensure your content resonated with the audience.

Discuss the steps you take to understand the target audience, research industry trends, and map out content that aligns with marketing goals. Make sure to mention how you evaluate the effectiveness of existing content to inform future strategies.

Highlight tools you're familiar with and explain how you use them to schedule posts, analyze performance, and engage with audiences. Mention any specific successes or metrics that demonstrate your proficiency and the tools’ effectiveness.

Talk about your understanding of SEO principles such as keyword research, meta tagging, and content structure. Provide examples of how you have implemented these principles in past projects and the results achieved.

Share a specific situation that showcases your time management skills. Explain how you organized your tasks, collaborated with your team, and the ultimate success of delivering the project on time.

Discuss the key performance indicators (KPIs) you track, such as engagement rates, conversion metrics, and traffic analytics. Provide examples of how you've used data to adjust strategies for better outcomes.

Explain your belief in the importance of storytelling in capturing audience attention. Discuss techniques you’ve used to create a narrative that aligns with a brand’s message and leads to higher engagement.

Share any relevant experience with creating or editing video content. Discuss tools you’ve used and examples of how video content has positively impacted audience engagement in past roles.

Mention specific resources you follow, such as blogs, webinars, or industry reports. Discuss how continuously learning contributes to your work as a Marketing Executive (Content).

Communicate your alignment with SFG20's mission and values. Emphasize aspects of the company culture or projects that intrigue you, and how you believe you can contribute to their goals effectively.