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Senior Business Development Representative

About us

SFG20 is the industry standard for building maintenance. Providing services and pioneering technologies that empower people to create and sustain safer buildings.

Our mission is to make buildings better using our standard, software and expertise. Our vision is to become the leading authority for built environment maintenance that protects and enhances quality of life.

About the role

The Senior Business Development Manager (Senior BDM), plays a key role in driving strategic growth by identifying, engaging, and converting high-value prospects, taking a proactive, results-driven approach to influence key decision-makers within target industries.

The role builds strong customer relationships, mentors BDRs, and provides market insights to expand SFG20’s influence and ensure our solutions reach the right businesses.

The role will require travel twice a month to our Newcastle Offices

Key Responsibilities:

  • Lead Generation: Follow up on inbound leads, generate outbound leads, and qualify prospects to build a strong sales pipeline of high value business opportunities, while providing strategic input into target accounts and market expansion initiatives.

  • Collaboration: Collaborate with Marketing and Sales leadership to refine messaging and go-to-market strategies

  • Customer Engagement: Conduct outreach via phone, email, LinkedIn, and other channels to engage potential customers. Build and nurture long-term relationships with potential and existing clients, becoming a trusted advisor.

  • Product Demonstrations: Deliver compelling product demos to showcase the value of SFG20’s solutions, conducting a targeted Q&A in every appointment and use insights to drive a value-focused solution-selling approach.

  • Sales Pipeline Management: Accurately forecast and maintain a robust sales pipeline, ensuring consistent progress towards targets.

  • Objection Handling: Address customer concerns and overcome objections to drive deals forward.

  • Closing Sales: Lead complex sales cycles, working closely with key stakeholders to align solutions with their business needs. Identify business decision makers, working closely with them through the sales cycle to negotiate and close new business deals effectively.

  • CRM Management: Ensure that all sales activity and communications are logged in the CRM system efficiently, timely, and in adherence to team procedures.

  • Forecasting and Reporting: Create weekly/monthly forecasts on revenue to budget and produce end-of-month reports on revenue and market performance. Analyse market trends, competitor activity, and customer insights to identify new opportunities.

  • Customer Satisfaction: Achieve exceptional high levels of customer engagement and satisfaction to increase sales revenue and customer lifetime values.

  • Development: Serve as a mentor and coach to junior BDRs, sharing best practices and supporting skill development. Assist in onboarding and training new team members, ensuring a high standard of performance across the team.

  • Continuous Learning: Stay up to date with industry trends, competitors, and product developments to enhance sales effectiveness.

  • Events: Represent SFG20 at events and conferences, handling setup, information gathering, demos, and presentations professionally

Essential experience

  • 5+ years of experience in relevant Sales/ BDM/ BDR/ Account Executive role, with a with a proven track record of exceeding targets and closing complex B2B deals.

  • Experience of selling SaaS/ technology solutions B2B in a high-performance sales environment, to Enterprise and mid-market companies. 

  • Experience prospecting with sales tools such as; LinkedIn sales navigator, Cognism, ZoomInfo, Lusha or similar.

  • Advanced sales expertise, including strategic prospecting, consultative selling, and deal negotiation within a fast-paced, target-driven environment.

  • Experience managing complex sales cycles and engaging with senior decision-makers.

  • Strong analytical and problem-solving skills to drive data-informed sales strategies.

  • A strong work ethic, with the ability to manage time effectively and prioritise tasks. 

  • Experience with CRM software (HubSpot or similar)

Desirable

  • Facilities Management technologies/CAFM solutions experience.

  • Prior experience of mentoring a team of BDRs or SDRs.

Additional Information

All candidates must be able to demonstrate a pre-existing right to work and travel within the UK. We are unfortunately not able to offer sponsorship. Documentary evidence will be required.

All offers are subject to satisfactory vetting and reference checks.

Our Benefits:

  • 🏖 26 days holiday + Bank holidays + buy up to 5 days

  • 🏥 Private Medical insurance with BUPA

  • 🏡 Remote/Hybrid first policy

  • 💙 Employee Assistance programme with WeCare

  • 👨‍👩‍👧 Enhanced statutory payments

  • 🏋️‍♂️ Gym Discounts

  • 🚀and more!

Equal opportunities for everyone

Diversity and inclusion are our priorities, and we’re ensuring we have lots of support so our people can grow at SFG20 and do their best work!

We embrace diversity by fostering an inclusive environment where everyone feels welcome, safe and able to bring their whole self to work.

We’re an equal opportunity employer. Applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or disability status.

If there’s anything we can do to accommodate your specific situation, please let us know.

Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Senior Business Development Representative , SFG20

Are you a dynamic and results-driven individual with a passion for business development? Join SFG20 as a Senior Business Development Representative in our vibrant Newcastle office! At SFG20, we believe in making buildings better than ever with our cutting-edge technology and expert solutions that protect and enhance quality of life. As a Senior BDM, you will play a pivotal role in driving our strategic growth. Your main mission will be to identify, engage, and convert high-value prospects to expand our influence in the building maintenance sector. You'll leverage your extensive sales experience, excellent relationship-building skills, and strategic insight to not only nurture long-term connections but also mentor our junior Business Development Representatives. This role involves a mix of collaboration with our marketing team to refine our messaging and conducting product demonstrations that truly showcase our offerings. With travel twice a month to our Newcastle office, you’ll be at the forefront of advancing our sales pipeline, addressing customer objections with ease, and leading complex sales cycles to a successful close. You’ll make significant contributions to customer satisfaction through high engagement levels, and your understanding of market trends will help us spot promising new opportunities. If you’re ready to take your career to the next level with a company that's redefining the industry, SFG20 is the place for you!

Frequently Asked Questions (FAQs) for Senior Business Development Representative Role at SFG20
What are the responsibilities of a Senior Business Development Representative at SFG20?

As a Senior Business Development Representative at SFG20, you will engage in lead generation, collaboration with marketing and sales teams, customer engagement through various outreach methods, and managing the sales pipeline. Additionally, you'd handle product demonstrations, address client concerns, and drive the closing of complex sales cycles, all while mentoring junior team members.

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What qualifications are required for the Senior Business Development Representative position at SFG20?

To qualify for the Senior Business Development Representative role at SFG20, candidates typically need 5+ years of experience in sales or business development, a proven track record in B2B sales, and familiarity with sales tools like LinkedIn Sales Navigator. Expertise in selling SaaS solutions and managing complex sales cycles are highly valued.

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How does the Senior Business Development Representative at SFG20 contribute to customer satisfaction?

The Senior Business Development Representative at SFG20 enhances customer satisfaction through building trusted relationships, conducting personalized product demonstrations, and ensuring that the clients' needs are addressed throughout the sales cycle. High engagement levels and responsiveness make a significant difference in customer lifetime value.

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Does SFG20 offer any training for the Senior Business Development Representative role?

Yes! At SFG20, the Senior Business Development Representative will not only mentor junior BDRs but also assist in onboarding and training new team members. Continuous learning is encouraged, with opportunities to stay updated on industry trends and best practices.

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What is the culture like for a Senior Business Development Representative at SFG20?

The culture at SFG20 is incredibly inclusive and supportive. As a Senior Business Development Representative, you'll work in a diverse environment where everyone is encouraged to bring their whole self to work. We value collaboration, continuous growth, and prioritizing employee well-being.

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Common Interview Questions for Senior Business Development Representative
What sales techniques do you find most effective as a Senior Business Development Representative?

Highlight specific techniques like consultative selling and strategic prospecting. Mention how understanding the client's pain points is key in creating tailored solutions that drive close deals.

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How do you manage your sales pipeline as a Senior Business Development Representative?

Discuss the importance of CRM software for maintaining an organized and updated sales pipeline. Explain how consistent forecasting and tracking progress against targets ensures clients are nurtured effectively towards closing.

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Can you describe a complex sales cycle you successfully navigated?

Provide a detailed example of a complex deal you encountered, including the challenges faced, the stakeholders involved, and how your strategic engagement led to a successful closure.

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How do you handle objections from potential customers?

Discuss techniques like active listening to understand concerns, addressing them directly with factual information, and using empathy to reassure the client of the value of the solution.

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What role does collaboration play in your work as a Senior Business Development Representative?

Emphasize the synergy created through collaboration with marketing and sales teams to enhance messaging and outreach strategies, aligning efforts towards a common goal of driving growth.

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How do you build and maintain relationships with clients?

Explain the importance of regular communication, being a trusted advisor, and providing consistent value to ensure relationships are maintained even after the sale.

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How do you stay up-to-date with industry trends relevant to your role?

Share your methods for continual learning, such as attending webinars, reading relevant articles, and participating in industry events that help you stay informed and competitive.

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What is your approach to mentoring junior team members?

Discuss your philosophy on mentoring, including sharing best practices, providing constructive feedback, and fostering an environment where they feel comfortable seeking guidance.

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What metrics do you use to measure your success as a Senior Business Development Representative?

Mention specific KPIs such as sales growth, customer engagement levels, the number of leads converted, and overall impact on team performance and company growth.

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Why do you want to work for SFG20 as a Senior Business Development Representative?

Express enthusiasm for SFG20’s mission and values, illustrating how they align with your desires to make a difference in building maintenance and your excitement about being part of such an innovative company.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 8, 2025

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