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Account Manager (US)

The Account Manager plays a vital role in the team by supporting Campaign Directors to deliver advanced digital advertising campaigns for an exciting range of arts and cultural institution clients.

This position requires proven knowledge and experience in managing digital strategy and campaigns across CRM, website, SEO, and paid digital advertising channels.

The nature of the role also demands a track record of working directly with venues and non-profit clients to explain, inspire, execute and measure digital marketing campaigns across a range of budgets, as well as a high level of flexibility and attention to detail.

Responsibilities:

As an Account Manager at SINE Digital, you’ll get your hands dirty with all sorts of exciting and pioneering digital work and have a range of key responsibilities, including:

  • Working closely with the Campaign and Channel Directors to develop and implement digital marketing strategies to drive ticket sales, increase brand awareness, and engage audiences for various arts organisations.
  • Leading and assisting with client relationships and communications with key stakeholders 
  • Planning and optimising performance marketing campaigns whilst establishing and reporting on suitable KPIs
  • Taking responsibility for the day-to-day running and management of these accounts, liaising directly with clients
  • Developing end-to-end email/SMS marketing campaign strategies that maximise ROI and meet campaign objectives by driving engagement, traffic, and conversions for clients
  • Setting up and implementing email/SMS marketing tools and platforms (such as Salesforce, Mailchimp, Hubspot, etc.) to build and segment email databases, manage automations, create design templates, and analyse campaign performance
  • Facilitating client projects around technical infrastructure and measurement solutions as well as dynamically driven websites
  • Presenting and analyzing performance metrics, dashboards and KPIs to track the effectiveness of digital marketing initiatives and provide actionable insights to clients
  • Administering all budget activity, including budget recommendations, invoicing and billing
  • Staying up-to-date on industry trends, promising practices and emerging technologies to continually improve digital marketing efforts
  • Collaborating with the wider team to ensure optimal campaign efficiency across accounts, whilst analysing and assessing comparable performance of past SINE Digital campaigns
  • Attending and leading relevant training sessions

In return, we’ll give you the opportunity to work with an amazingly dynamic and talented team on some incredible arts and cultural institutions in a truly special working environment. We’ll also enable you to broaden your skill set across digital channels as we provide you with a highly progressive training and development program.

About you:

As part of our dynamic, lively and fast-growing team, you’ll need to demonstrate the following:

  • Proven track record of consistently developing digital strategies for arts and cultural institutions, and delivering excellent results across relevant digital channels and platforms, while leading and maintaining client relationships
  • Being an ambitious and positive team player with a passion and curiosity for digital marketing, ready to take the next step in your career
  • Proven experience in leading and nurturing relationships and communications with a range of key stakeholders, including anticipating client needs and expectations, persistently driving key strategic and budget decisions in the best interests of campaign performance and the agency, and adapting communication styles appropriately
  • Ability to take the lead on forming digital strategies and plans, ensuring consistent excellence in their delivery and be agile when faced with challenges and opportunities
  • Proven knowledge and experience in advanced reporting and performance measurement, including producing customised and relevant key insights for clients from a range of data sources
  • An open, supportive and data-driven approach for the performance and outputs of key client accounts and other team members
  • Desire to work across a broad range of live entertainment clients, from theatre shows to music festivals, immersive experiences and sports
  • Thirst for knowledge and passion for self development, as well as a willingness to learn and work across a broad spectrum of digital channels and platforms
  • Impeccable attention to detail in all areas of your work
  • Willingness to understand and embody SINE’s values of Knowledge & Expertise, Transparency, Collaboration, Innovation and Passion

Benefits:

  • A competitive salary between $70,000 - $90,000, commensurate with experience
  • 24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period) 
  • 3pm finish on a Friday
  • Access to 401(K) Retirement Plan
  • Access to Company subsidised healthcare and dental care
  • Hybrid working and working from home equipment allowance
  • An abundance of free tickets to live events
  • Structured personal development, a customised training program and opportunities to attend industry conferences
  • An active social events calendar and opportunity to input into the social calendar
  • Opportunities to help further shape the business culture and agency benefits.

About us:
SINE Digital is the pre-eminent disruptive performance marketing agency with offices in London and New York.

We connect people to the experiences they love through designing and delivering cutting-edge digital solutions for some of the biggest names in live entertainment, fashion and e-commerce.

Our data-driven expertise in strategic digital marketing consultancy and digital marketing insight is built on years of commercial experience.

We prioritize our people and are committed to fostering an exceptional work environment and positive company culture. Together, we’ve shaped a company that consistently breaks the mold and strives for excellence.

Today, SINE Digital stands as a collective of fun, passionate, and curious disruptors dedicated to making a mark on the brands and people we work with every day.


Location:

Our New York office is based in the heart of Time Square. We currently operate a hybrid working week, including Tuesday-Thursday in the office with the option to work remotely on Mondays and Fridays. 


SINE Digital is an equal opportunity employer dedicated to fostering an inclusive environment where every individual is valued and empowered regardless of their race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or any other characteristic. We welcome all qualified applicants and can provide reasonable accommodations or adjustments where necessary.

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What You Should Know About Account Manager (US), SINE Digital

As the Account Manager at SINE Digital, you will take on a pivotal role within our dynamic team, immersing yourself in exciting digital advertising campaigns for an impressive array of arts and cultural institution clients. Your day-to-day responsibilities will involve collaborating closely with Campaign and Channel Directors, steering strategic digital marketing plans that drive ticket sales, enhance brand visibility, and engage diverse audiences. You're not just managing accounts; you're building strong relationships with clients to implement effective CRM, SEO, and paid advertising strategies while keeping a keen eye on performance metrics. If you're an ambitious and positive team player with a proven track record in digital strategy development, this is your moment to step into a role that will challenge and inspire you. You will thrive while cultivating client relationships, running marketing campaigns, and analyzing key performance indicators to optimize deliverables. Your attention to detail will shine as you guide clients in establishing robust email/SMS marketing strategies, using platforms like Salesforce and Mailchimp. Moreover, you’ll have the chance to stay current with industry trends, continually improving your skills through valuable training and development opportunities. Joining SINE Digital means you’re part of a passionate and innovative agency that values creativity and collaboration, where your contributions hold significance. If you’re excited about working in a fast-paced environment supporting arts and culture, we can't wait to meet you!

Frequently Asked Questions (FAQs) for Account Manager (US) Role at SINE Digital
What are the key responsibilities of an Account Manager at SINE Digital?

As an Account Manager at SINE Digital, your responsibilities include developing digital marketing strategies in collaboration with Campaign Directors, managing day-to-day client communications, and overseeing the execution and optimization of performance marketing campaigns. You'll also take charge of budget tracking, performance analysis, and maintaining strong client relationships.

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What qualifications do you need to become an Account Manager at SINE Digital?

To become an Account Manager at SINE Digital, candidates should possess a proven track record of developing digital strategies, excellent communication skills, and experience in managing client relationships. Familiarity with digital marketing tools and performance measurement is critical, along with a passion for arts and culture.

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How does SINE Digital support the growth of its Account Managers?

SINE Digital is committed to your professional growth, offering a structured personal development plan, customized training programs, and opportunities to attend industry conferences. This allows you to continually enhance your skill set while working on innovative projects in the digital marketing space.

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What is the company culture like at SINE Digital for Account Managers?

At SINE Digital, the culture embraces collaboration, innovation, and passion. As an Account Manager, you'll be part of a lively, supportive team where ideas are encouraged, and you'll have the chance to influence the company culture actively through events and initiatives.

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What benefits do Account Managers at SINE Digital receive?

Account Managers at SINE Digital enjoy a competitive salary, a generous PTO policy, access to healthcare and retirement plans, hybrid working options, and opportunities for professional development. Plus, you’ll receive free tickets to live events, enhancing your experience in the culture sector.

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Common Interview Questions for Account Manager (US)
Can you describe your experience with digital marketing campaigns?

When asked about your experience with digital marketing campaigns, focus on specific campaigns you've worked on, detailing your role, the strategies implemented, and the outcomes achieved. Highlight any metrics or KPIs that showcase your success while demonstrating your understanding of different channels like SEO and paid advertising.

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How do you manage relationships with clients?

Discuss your approach to client management, emphasizing the importance of communication, understanding client needs, and being proactive in addressing concerns. Mention how you build trust and maintain long-term relationships through regular updates and delivering results that align with client objectives.

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What digital marketing tools are you familiar with?

Highlight the digital marketing tools that you have used in previous roles, such as CRM systems like Salesforce or Mailchimp, SEO tools, and analytics software. Be prepared to discuss how you've leveraged these tools to improve campaign performance and achieve objectives.

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How do you determine the effectiveness of a marketing campaign?

Explain your process for measuring campaign effectiveness, including identifying key performance indicators (KPIs), analyzing data, and using insights to make adjustments. Providing specific examples of successful campaigns with measurable outcomes will strengthen your response.

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Can you provide an example of a challenging project and how you handled it?

Use the STAR method (Situation, Task, Action, Result) to frame your response. Describe a specific challenge you faced in a project, the actions you took to resolve it, and the outcome of those actions, showcasing your problem-solving skills and resilience.

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What strategies do you use to drive ticket sales?

Discuss various strategies you've implemented to drive ticket sales, such as targeted email marketing campaigns, social media promotions, and collaborations with influencers. Highlight your analytical approach and how you use performance data to refine your tactics.

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How do you stay updated on industry trends?

Mention sources you rely on, such as industry blogs, webinars, newsletters, and networking events. Show that you actively seek to expand your knowledge and apply new trends and technologies to your work, enhancing your capabilities as an Account Manager.

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What do you think is essential for successful digital marketing in the arts sector?

Emphasize the importance of understanding your audience, creativity in campaign design, and data-driven decision-making. Discuss how a blend of engaging content and strategic analysis fosters more impactful marketing initiatives for arts and culture clients.

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How do you approach budget management?

Explain your experience with budget management and your methodology for ensuring that campaigns stay within budget while maximizing ROI. Discuss the importance of transparency and communication with clients regarding financial decisions.

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What makes you a good fit for the Account Manager role at SINE Digital?

Reflect on your passion for the arts, your experience in digital marketing, and your ability to cultivate client relationships. Emphasize your alignment with SINE Digital's values and how you can contribute to the team’s success through collaboration and innovative strategies.

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sine digital is an industry leading performance marketing agency in central london we offer social media advertising, ppc, seo, programmatic advertising, digital auditing & market research, creative content, web development, email marketing and a...

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Full-time, hybrid
DATE POSTED
March 6, 2025

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