Product Marketeer

As a Product Marketeer at Smappee, you will plan and execute product launches, collaborate with teams to develop positioning and messaging, and refine marketing strategies using insights from market research. Your role will involve creating exciting go-to-market strategies and developing various marketing materials to convey product value, ensuring both the sales team and customers understand our innovative energy management solutions.

To become a Product Marketeer at Smappee, you should have at least a bachelor's degree in marketing, business administration, or a related field, combined with at least 3 years of experience in product marketing, ideally in a technology-driven environment like energy or EV charging. Experience in project management and a proven track record of launching B2B/B2C energy-related products is also highly beneficial.

A Product Marketeer plays a crucial role in Smappee's mission by crafting compelling marketing narratives that connect customers with our energy management solutions. By translating complex technology into engaging messages and supporting sales teams with effective tools and strategies, you'll help drive product awareness and adoption, ultimately contributing to our goal of facilitating a more sustainable energy future.

Ideal skills for a Product Marketeer at Smappee include excellent analytical and strategic thinking abilities, strong communication and presentation skills, and the capability to work independently in a collaborative environment. Familiarity with market dynamics and the energy sector, along with project management experience, will further enhance your effectiveness in this role.

At Smappee, you can expect a dynamic and inspiring work environment where personal growth is encouraged. We emphasize work-life balance with flexible hours, a supportive team culture, and a shared commitment to sustainability. You’ll engage in team activities, enjoy various benefits, and have the opportunity to contribute to meaningful projects that make a positive impact.

When answering this question, highlight specific product launch experiences you've managed or been part of, focusing on how you coordinated with teams, developed marketing strategies, and measured success. Provide quantitative results if possible, emphasizing your role in ensuring each launch aligns with business objectives.

Use this opportunity to discuss your research methods, collaboration with cross-functional teams, and how you leverage customer insights. Explain how you balance technical information with audience-friendly messaging, and include examples of successful positioning you’ve crafted in the past.

Detail specific strategies such as digital marketing campaigns, content marketing, webinars, or networking events. Provide examples of successful campaigns you've led or been involved in and how you analyzed their effectiveness to refine future efforts.

Discuss your openness to feedback, emphasizing the importance of constructive criticism in your growth. Share experiences where you adapted strategies based on feedback, illustrating your flexibility and commitment to achieving optimal results.

Share a specific instance where you translated technical details into simple, relatable terms. Discuss the strategies you used, like storytelling or visual aids, and the positive feedback you received from the audience regarding their understanding and engagement.

Illustrate your familiarity with conducting market research. Highlight specific tools and methods you’ve utilized, how you analyze data to inform marketing strategies, and provide examples of how your findings influenced product positioning or go-to-market strategies.

Share your approach to fostering communication among teams, such as setting up regular meetings, using collaborative project management tools, and creating a culture of transparency. Provide examples of successful joint efforts and outcomes that underscore your collaborative skills.

Discuss key trends, challenges, and opportunities within the energy or EV charging sectors. Share how your understanding of this market has shaped your marketing approaches or influenced recommendations you’ve made based on consumer behavior and competitive analysis.

Provide a fully fleshed-out description of a marketing campaign that aligns with what Smappee offers. Make sure to discuss objectives, execution, results, and what you learned, emphasizing your contribution to the campaign's success.

Explain your project management systems, like prioritizing based on deadlines, business impact, and team input. Share techniques that help you stay organized and any tools or methodologies you rely on to enhance efficiency while ensuring quality work.