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Sales Manager - Stevens Creek BMW

Company Description

Stevens Creek BMW is one of the fastest growing brands within the automotive industry.  We are building a business based on doing things the right way.  From the way we treat our guests, take pride in our work and share opportunities for our employees to grow as we grow.  We are proud of what we're doing here and would love to tell you about our opportunities!

Salary: $100,000 to $250,000 +

Our associates are happy to work here because:

  • We boast the lowest turnover in the industry.
  • We provide award winning training (Training Magazine Top 125, and Brandon Hall Awards).
  • We are committed to developing and promoting within the company.
  • Our benefits are extremely competitive with Medical, Dental, Vision, HSA, 401k and PTO.
  • We encourage peer to peer teamwork and recognition.
  • Special benefits to purchasing and leasing a car.
  • Personal Automotive Concierge Service.
  • And more... https://jobs.sonicautomotive.com/benefits 

If you want to find out more about the types of jobs we have here, we've highlighted a few.

We're proud of what we're doing here. Come and join us!

Job Description

The Sales Manager ensures that the dealership meets its unit sales quotas and its gross objectives on a daily, monthly, and yearly basis. They will ensure that the retail and fleet units sold produce sufficient gross to aid the dealership in reaching its profit objective on a monthly and yearly basis. They will accomplish these objectives through planning, organizing, coordinating, and measuring the activities of the New- and Used-vehicle Sales Departments.

Duties and Responsibilities:

·       Make a monthly projection of the vehicle requirements by department for the immediate 90-day sales period.

·       Determine monthly and yearly forecasts in terms of unit sales, gross profit objectives, and departmental profits.

·       Forecast monthly with each salesperson to establish objectives in terms of the number and type of customers coming into the dealership, closing percentages in each category, time utilization, prospecting efforts, unit sales, and projected income.

·       Recommend to the Dealer procedures for short-and long-range advertising, sales
promotions, staffing needs, lease promotions, compensation plans, customer complaints, salespersons’ evaluations, and car rentals.

·       Prepare a Plan of the Week and submit to the Dealer.

·       Meet with each salesperson as early as possible every day to review yesterday’s results and today’s plan of action.

·       Conduct sales meetings.

·       Facilitate pre-delivery with the Service Manager.

·       Provide on the job training for salespeople.

·       Ensure that salespeople are following an established prospecting program to obtain
optimum results.

·       Review monthly commission sheets, productivity reports, salespersons’ monthly forecast, and profit performance with the Dealer by salesperson and as a department.

·       Maintain a balanced vehicle inventory and establish a program for moving new cars in
inventory over 90 days.

·       Maintain a balanced vehicle inventory and establish a program for moving used cars in inventory over 45 days.

·       Require that standards are maintained for displaying, merchandising, and maintaining vehicles.

·       Ensure that every prospect is thanked personally.

·       Check the condition of all demonstrators monthly.

·       Keep an accurate count of floor traffic.

·       Implement and monitor Factory Standards and programs to achieve 100% Customer Satisfaction.

·       Conduct and document ongoing refresher safety training within the sales department.

·       Conduct periodic self-inspection for hazard assessment within the sales department and recommend and document action needed and action taken.

·       Ensure that sales department employees follow safety policy and practices and that they report any and all accidents immediately.

·       Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.

Qualifications

Preferred:       

  • At least 2 - 4 years of Automotive Sales Manager experience.
  • BMW (or Luxury) experience a plus.
  • Excellent communication and leadership skills.
  • Ability to drive sales and profit, and lead your team to success.
  • Ability to read and comprehend instructions and information.
  • Previous experience in working the Sales Manager desk.

Required:

  • All applicants must be authorized to work in the USA
  • Valid driver's license and good driving record.
  • Must be legally and technically able to safely operate Company and customer-owned vehicles.
  • Must be insurable by Company insurance carrier.
  • All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, credit report, and valid driver license.

Additional Information

Compensation (Commission):

- Compensation based on performance, meeting and exceeding goals

(The Sales Manager Position has a Pay Scale consisting of the following elements and ranges.  Wages include a monthly draw and/or salary.  The position may also pay commission compensation which is based on the value or amount of closed sales achieved from $0.00 (if no sales are made) without any upper limit other than sales performance.  The position also may also pay a production bonus based on individual or team performance that may range from $0.00 (if baseline benchmarks are not met) without any fixed upper limit .)

Schedule:

  • Full Time
  • Weekend availability required

It's time to make the most important move of your career.  From our cooperative, team-based approach, to our more than 1,000 internal advancements each year, it's easy to see the difference. When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer.

All your information will be kept confidential according to EEOC guidelines.

Average salary estimate

$175000 / YEARLY (est.)
min
max
$100000K
$250000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Manager - Stevens Creek BMW, Sonic Automotive

If you're ready to take the leap into an exciting career as a Sales Manager at Stevens Creek BMW, you've come to the right place! Our fast-growing dealership is not just about selling cars; it's about creating a culture of growth, teamwork, and success. In this role, you’ll be the driving force behind our sales departments, ensuring we meet our unit sales quotas and gross objectives. You’ll spend your days planning, organizing, and measuring the sales activities of our talented team, while also forecasting unit sales and gross profit objectives. Each day begins with engaging sales meetings, where you'll motivate and guide our salespeople to achieve their best results. With your experience—ideally 2 to 4 years in automotive sales management—you'll draw from your knowledge and excellent leadership skills to foster a collaborative and successful environment. Beyond just the numbers, your role entails mentoring our sales team, maintaining balanced vehicle inventories, and ensuring we provide top-notch customer satisfaction. We pride ourselves on great benefits, comprehensive training, and a supportive workplace culture that values our associates. If you’re driven to succeed and are passionate about the automotive industry, Stevens Creek BMW is the place for you. Join us and make a significant impact in a thriving dealership where your efforts will truly stand out!

Frequently Asked Questions (FAQs) for Sales Manager - Stevens Creek BMW Role at Sonic Automotive
What are the primary responsibilities of a Sales Manager at Stevens Creek BMW?

As a Sales Manager at Stevens Creek BMW, your main responsibilities include setting and meeting daily, monthly, and yearly sales quotas, overseeing the New- and Used-vehicle Sales Departments, and coordinating training programs for your sales team. You'll be projecting vehicle requirements, forecasting sales figures, and reinforcing customer satisfaction practices. By evaluating performance and maintaining inventory, you’ll ensure our dealership runs efficiently while promoting a positive work environment.

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What qualifications do I need to apply for the Sales Manager position at Stevens Creek BMW?

To be considered for the Sales Manager role at Stevens Creek BMW, you'll need at least 2 to 4 years of experience in automotive sales management. Familiarity with BMW or luxury brands is a plus. In addition to strong communication and leadership skills, prospective candidates must have a valid driver’s license, meet insurance requirements, and successfully pass pre-employment tests, including background checks.

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How does Stevens Creek BMW support the growth of its Sales Managers?

Stevens Creek BMW invests significantly in the professional development of its Sales Managers. We provide award-winning training programs recognized by Training Magazine, as well as numerous opportunities for internal advancement. You’ll receive ongoing mentorship and resources to enhance your skills and ensure you stay at the forefront of the automotive sales industry. Our commitment to promoting from within allows you to build a rewarding career path.

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What kind of sales techniques should a Sales Manager at Stevens Creek BMW implement?

Sales Managers at Stevens Creek BMW are encouraged to employ a mix of traditional and innovative sales techniques. These include establishing personal connections with customers, utilizing data-driven insights for forecasting, and fostering teamwork among sales associates. Implementing effective prospecting programs and regular performance evaluations also plays a crucial role in driving sales success in a competitive automotive market.

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What can I expect regarding compensation as a Sales Manager at Stevens Creek BMW?

Compensation for the Sales Manager position at Stevens Creek BMW is performance-driven and ranges between $100,000 to $250,000, including both salary and commission opportunities. The structure allows for significant earnings based on successfully meeting sales goals, and there’s potential for bonuses based on individual and team performance. Additionally, our competitive benefits package adds great value to your overall compensation.

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Common Interview Questions for Sales Manager - Stevens Creek BMW
How do you plan to meet the sales goals set by Stevens Creek BMW?

To effectively meet sales goals, I will begin by analyzing previous sales data and market trends to establish realistic yet ambitious targets. Collaborating with my sales team through daily meetings, I will ensure we stay focused and motivated. I believe in setting clear objectives and encouraging an environment of teamwork and accountability, which ultimately leads us to achieve our sales goals consistently.

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Can you describe your leadership style as a Sales Manager?

My leadership style is collaborative and results-oriented. I prioritize open communication and actively seek feedback from my team. I implement training and coaching initiatives to help my salespeople grow and excel. By fostering mutual respect and creating a supportive atmosphere, I believe we can achieve exceptional results while enhancing team morale.

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What strategies would you implement to improve customer satisfaction at the dealership?

To enhance customer satisfaction, I would implement a comprehensive follow-up system after sales and service. This ensures that customers feel valued and appreciated. In addition, I’d encourage my sales team to create personalized experiences for our clients, focusing on understanding their needs and preferences. Regular training on customer interaction and satisfaction metrics will help instill a customer-first mindset within the team.

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How would you handle a sales team member who consistently underperforms?

First, I would approach the team member with a supportive attitude to understand any underlying issues. I believe in identifying specific areas of improvement through constructive feedback and guiding them with tailored training. Setting achievable goals and monitoring their progress closely will help motivate them to elevate their performance while feeling supported throughout the process.

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What experience do you have in forecasting sales and managing inventory?

In my previous roles, I have developed strong skills in sales forecasting by analyzing market trends and historical sales data to project future needs. I regularly collaborated with inventory managers to ensure a balanced stock that aligns with these forecasts. This proactive approach allows us to minimize surplus while also ensuring customer demands are consistently met.

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How would you approach training new sales team members?

Training new sales team members is crucial for their success. I would start with a comprehensive onboarding program that covers product knowledge, sales techniques, and dealership policies. Pairing new hires with experienced salespeople for mentoring would provide real-world insight and support. Regular follow-ups to assess their progress and provide additional resources would ensure they feel prepared and confident in their roles.

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What role does teamwork play in achieving sales targets at Stevens Creek BMW?

Teamwork is essential in achieving our sales targets at Stevens Creek BMW. When team members collaborate, share insights, and support one another, we create a more dynamic sales environment. Encouraging regular communication and celebrating successes collectively fosters a sense of camaraderie that can significantly enhance our overall performance and morale.

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Can you give an example of a successful sales promotion you have led?

In my previous position, I launched a seasonal sales promotion that combined targeted email marketing, social media engagement, and in-store events. By analyzing customer data, we tailored the promotion to highlight our best-selling models, resulting in a 30% increase in sales over the promotional period. Effective cross-department collaboration was key to our success.

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What do you see as the biggest challenges facing car sales today?

Some of the biggest challenges facing car sales today include rising competition and shifts in consumer buying behavior, with more customers researching online before visiting the dealership. Adapting to these changes means providing a seamless digital experience and ensuring our sales team is equipped with the tools and insights necessary to engage customers effectively throughout their buying journey.

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How do you stay updated with automotive industry trends?

To stay current with automotive industry trends, I regularly read industry publications, follow market analysts, and participate in professional organizations. Additionally, I attend trade shows and workshops whenever possible to connect with other professionals and gain new insights. Continuous learning helps me adapt strategies that align with the evolving market, ensuring we stay competitive.

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Our purpose is to deliver an exceptional experience for our guests and teammates that fulfills dreams, enriches lives and delivers happiness. Our Be Connected! Principles serve as our guiding values for how we fulfill our purpose. We strive to Be...

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