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Head of Growth

Spendesk is at a pivotal moment of transformation. Under the leadership of our new CEO Axel Demazy and VP of Marketing Ollie Bryden, we're building a world-class organisation poised for our next growth phase.

We're approaching profitability and you'll join a refreshed, high-caliber leadership team that's continuing to expand Spendesk's large footprint over Europe.


In this role, you'll report directly to the VP of Marketing. You’ll lead and build out a specialist growth function to support Spendesk's ambitious growth plans working in partnership with our wider GTM team.

If you're driven and ambitious and have 7+ years of experience leading growth and product marketing teams,  we'd love to talk to you.


What you’ll be doing
  • Performance Marketing:
  • Continuously optimise existing paid channels and strive towards a diversified channel mix.
  • Implement a structured approach to testing and learning with a strong understanding of unit economics to maximise ROI and growth.
  • Website Management:
  • Oversee website performance and develop a comprehensive roadmap.
  • Build and lead a dedicated team to enhance website capabilities and user experience, aligning with growth objectives.
  • A/B Testing: 
  • Own and develop the A/B testing roadmap.
  • Adhere to conversion rate optimisation (CRO) best practices and champion a culture of testing and data-driven decision-making across the Go-To-Market (GTM) organisation.
  • Product Marketing:
  • Lead the product marketing function, driving GTM campaigns, product adoption initiatives, and supporting the product-led growth (PLG) strategy.
  • Collaborate with cross-functional teams to enhance product positioning and market presence.
  • Nurture Campaigns: 
  • Design and execute nurture campaigns across target markets.
  • Implement both automated and ad-hoc strategies to improve our funnel conversion metrics.
  • Data and Analytics:
  • Build and identify the ideal growth reporting stack and backend flows.
  • Ensure all marketing activities have clear tracking and measurement systems in place.
  • Support the marketing department in leveraging data analytics for strategic decision-making.
  • Coaching and Mentoring: 
  • Provide coaching and mentorship to the growth team, fostering a culture of continuous learning and development.
  • Support team members in achieving their professional growth goals and contribute to building a high-performing team.
  • Partnerships:
  • Identify and develop strategic partnerships that align with business growth objectives. Leverage partnerships to expand market reach and enhance product offerings.


Your impact
  • Product Adoption: Increase customer spend on the Spendesk platform through integrated product campaigns and product-led growth (PLG) motions.
  • Acquisition: Achieve quarter-over-quarter increases in inbound revenue across key markets.
  • Demand Gen CAC: Maintain customer acquisition cost (CAC) within target thresholds.
  • Lead quality: Drive increasing lead quality within our SMB and Mid-Market Ideal Customer Profiles (ICPs).


Who we are looking for
  • Advanced knowledge of martech ecosystem :
  • Demonstrated expertise in marketing automation, CRM systems, AI technologies and workflows as well as data analytics. Ability to integrate and leverage these tools to drive growth and efficiency.
  • Bold leader : Proven track record of leading cross-functional teams and driving strategic growth initiatives. Models calculated risk taking, driving speed and velocity within their teams. Has the ability to inspire and align teams around a common vision.
  • Analytical : Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions to optimise marketing strategies and drive business growth.
  • Strong communicator : Excellent communication skills with the ability to articulate complex ideas clearly and persuasively. Strong collaborator with experience working across departments and with external partners.


As we are an international team, please submit your application and CV in English.



About Spendesk 

Spendesk is the 7-in-1 spending solution built for finance teams to make faster, smarter spending decisions. Founded in 2016, Spendesk is now one of the fastest-growing fintechs in Europe, with over 4,000 customers and an international team of 300+ employees based in Paris, Berlin, London, Hamburg, and remote. We’ve raised over €260M from leading investors, and been named a French tech unicorn. And we’re not stopping there! 


About our people & culture

We believe that people do their best work when they’re given the freedom to thrive and grow. That’s why liberation is at the core of everything we do. We empower Spendeskers to take ownership of their work, to navigate ambiguity, and seize every opportunity. Spendeskers come from all over the world (35+ countries and counting!) but we have plenty in common: we're bold, ever-curious, committed to kindness, and tackle every challenge with a positive mindset. 


About our benefits 

Our culture is built on trust, empowerment, and growth — with benefits to match!


-Fully covered Oyster card for traveling to and from our new office (up to £250 monthly depending on location)

-£45 monthly wellness allowance, accruable, to be used on whatever wellness means to you - through the Ben platform

- Access to Moka.care for emotional and mental health wellbeing

- Pension scheme (on salary sacrifice): 5% employee / 5% employer (by Aviva)

- 28 days of holidays

- Latest Apple Mac equipment 

- Company virtual events

- Visit our other offices: Paris, Berlin & Hamburg

- Great office snacks to fuel your day

- A positive team to work with daily!

- Vitality private health insurance (for you and your family/partner)

- Bupa private dental care


Diversity & Inclusion

At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.




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What You Should Know About Head of Growth, Spendesk

Spendesk is excited to announce an incredible opportunity for a Head of Growth to join our vibrant London team! As we embark on a transformative journey under the insightful leadership of our new CEO Axel Demazy and VP of Marketing Ollie Bryden, we're on the cusp of remarkable growth. In this pivotal role, you will report directly to Ollie and will be instrumental in shaping and leading a specialized growth function. This means being at the heart of our ambitious plans, focusing on performance marketing, website management, and A/B testing to enhance the Spendesk experience. You'll collaborate closely with our talented GTM team, taking the reins on product marketing efforts that drive customer adoption and market presence. We are looking for dynamic individuals with 7+ years of experience in growth and product marketing to foster a culture of learning and data-driven decision-making. Your expertise will help us optimize existing marketing strategies, develop nurturing campaigns, and build a top-notch growth reporting stack. If you're ready to take on the challenge of increasing customer spend and driving our inbound revenue, we'd love to hear from you!

Frequently Asked Questions (FAQs) for Head of Growth Role at Spendesk
What are the key responsibilities of the Head of Growth at Spendesk?

The Head of Growth at Spendesk is responsible for leading and building out a specialist growth function that drives ambitious marketing efforts aimed at increasing customer acquisition and product adoption. Key responsibilities include performance marketing, overseeing website management, conducting A/B testing, and leading product marketing initiatives. This role also involves coaching and mentoring the growth team to achieve high performance.

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What qualifications are needed to apply for the Head of Growth position at Spendesk?

To apply for the Head of Growth position at Spendesk, candidates should possess advanced knowledge of the martech ecosystem, with demonstrated expertise in marketing automation, CRM systems, and data analytics. In addition, a successful candidate should have at least 7 years of leadership experience in growth and product marketing, showcasing their ability to drive strategic growth initiatives across cross-functional teams.

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How does Spendesk support the professional development of the Head of Growth?

Spendesk is committed to nurturing talent and professional growth. As Head of Growth, you will have the opportunity to coach and mentor your team members, fostering a culture of continuous learning and development. Additionally, you'll be encouraged to leverage data and analytics to inform strategic decisions, helping both yourself and your team achieve professional growth goals.

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What impact will the Head of Growth have on Spendesk's overall success?

The Head of Growth will play a crucial role in Spendesk's success by increasing customer spending through integrated product campaigns and product-led growth strategies. Your efforts will also focus on improving key metrics such as inbound revenue, lead quality, and maintaining customer acquisition costs within target thresholds, which are vital for achieving company profitability.

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What is the company culture like at Spendesk for the Head of Growth?

Spendesk fosters a culture rooted in trust, empowerment, and growth. As Head of Growth, you’ll thrive in an environment that encourages boldness, curiosity, and collaboration. Our team is incredibly diverse, hailing from over 35 countries, and we work to create an inclusive atmosphere where every individual's contribution is valued and embraced.

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Common Interview Questions for Head of Growth
Can you describe your experience with performance marketing for similar roles?

When answering this question, focus on detailing specific campaigns you’ve led and the results achieved. Discuss your approach to optimizing paid channels, how you utilized data analytics to inform your strategies, and how those efforts contributed to increased ROI.

Join Rise to see the full answer
How do you approach A/B testing, and can you share an example?

In your response, emphasize the importance of a structured testing culture, mentioning specific examples where A/B testing significantly improved conversion rates or user experience. Discuss your methods for tracking performance and iterative learning.

Join Rise to see the full answer
What is your strategy for leading cross-functional teams?

Highlight your leadership style and communication skills. Discuss how you ensure alignment among teams, foster collaboration, and drive engagement towards shared goals. Providing specific examples from your past experiences will strengthen your answer.

Join Rise to see the full answer
How do you identify and build strategic partnerships?

Discuss your approach to researching and identifying potential partners that align with business objectives. Share examples of successful partnerships you’ve developed and the impact they had on growth, showcasing your negotiation and relationship-building skills.

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What tools do you typically use for data analytics in marketing?

Be sure to mention specific tools you are familiar with, such as Google Analytics, HubSpot, or other marketing automation systems. Explain how you leverage these tools to derive insights and inform strategic marketing decisions.

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How do you measure the success of growth initiatives?

Talk about the KPIs you consider crucial for assessing success, such as customer acquisition cost (CAC), lead quality, and revenue growth. Emphasize your analytical approach and the importance of continuous improvement based on data-driven outcomes.

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Can you explain your experience with product marketing strategy?

Outline your understanding of developing and implementing product marketing strategies. Provide examples of successful go-to-market campaigns you’ve spearheaded, describing the methodologies and tactics you implemented to achieve product adoption.

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What role does customer feedback play in your growth strategy?

Discuss how you actively seek and integrate customer feedback into your growth initiatives. Provide examples of adjustments you made based on insights received and how these changes positively impacted product engagement or acquisition.

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What challenges have you faced in growth marketing, and how did you overcome them?

Be honest about specific challenges and discuss the strategies you implemented to address them. Highlight your problem-solving skills and ability to adapt and learn from setbacks, reinforcing your resilience.

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Why do you want to work at Spendesk as the Head of Growth?

Articulate your enthusiasm for Spendesk’s mission, culture, and growth ambitions. Highlight how your skills and experiences align with the company’s objectives and how you envision contributing to its success.

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Spendesk is the 7-in-1 spending solution built for finance teams to make faster, smarter spending decisions. Spendesk enables businesses to empower every employee to act for their company's success through a payment operating system which drives ...

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DATE POSTED
April 21, 2025

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