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Business Development Associate

ABOUT STREET DILIGENCE 

Street Diligence is a high-growth, well-funded venture with an innovative product offering and ambitious expansion plans. Our clients include leading financial institutions that use our platform to analyze and negotiate advantageous terms in legal and financial contracts.  We break down key terms, identify what’s “market” and “off-market” and flags risks embedded in contract terms.  Our platform also provides unique visuals, benchmarking and comparison to place negotiations and contracts in context.  Founded in 2012, Street Diligence is headquartered in New York.    

THE ROLE

Street Diligence is seeking a results-driven Business Development Associate to develop and execute a strategic marketing plan focused on market penetration across our key products and verticals. This role will be pivotal in identifying high-quality prospects, delivering targeted contacts to the SDR team, and generating marketing-qualified leads (MQLs) that convert into sales-qualified leads (SQLs). The ideal candidate will have a strong understanding of outbound marketing strategies, prospect mapping, and an analytical approach to measuring success through SQLs and revenue generation.

WHAT YOU’LL DO:

• Create and implement a targeted marketing strategy focused on driving market penetration within our key products and verticals to achieve measurable growth.

• Focus on generating MQLs and driving their conversion into SQLs, with a focus on revenue generation as a key performance indicator.

• Lead and manage the SDR team, providing guidance, support, and coaching to drive prospecting and lead generation efforts

• Equip the SDR team with vetted, high-quality contacts for outreach, ensuring alignment with sales goals and maximizing conversion potential.

• Research and identify target companies and key contacts within specific verticals, creating a clear map of high-value opportunities for the sales team.

• Design and execute outbound marketing strategies, including the creation of messaging, sales outreach, and drip campaigns, leveraging our existing marketing collateral to enhance engagement.

• Identify events and networking opportunities that align with our lead generation and growth objectives

WHAT YOU’LL BRING TO THE TABLE:

• BA/BS degree (or relevant work experience)

• 2+ years of experience in marketing lead generation

• Demonstrated success in achieving lead generation KPIs, particularly related to SQL generation and revenue impact.

• Demonstrated expertise in creating and managing outbound campaigns, including email marketing, drip campaigns, and targeted outreach.

• Proficiency with CRM systems (ie. Salesforce) and marketing automation platforms to track and nurture leads effectively.

We know that not everyone will meet all of the qualifications listed above. If your experience doesn't perfectly align, but you believe you'd be a strong fit for the team, we encourage you to apply. We’re eager to learn more about what you can offer! 

Street Diligence is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state or local law. Street Diligence participates in the E-Verify employment system of the U.S. Government. 

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Business Development Associate, Street Diligence

Join the innovative team at Street Diligence as a Business Development Associate in New York City! We’re a fast-growing company that prides itself on delivering outstanding value to leading financial institutions through our unique platform. As a Business Development Associate, you’ll play a crucial role in expanding our market presence by creating and implementing a strategic marketing plan focused on our core products and verticals. You’ll work closely with the Sales Development Representative (SDR) team, providing them with high-quality contacts and guiding them through effective prospecting strategies. Your analytical prowess will be put to good use as you measure success through marketing-qualified leads (MQLs) and sales-qualified leads (SQLs), ultimately contributing to our revenue goals. In this dynamic position, you’ll identify target companies, design engaging outreach campaigns, and uncover networking opportunities that align with our growth objectives. At Street Diligence, we believe in the power of collaboration and are eager to bring on someone who shares our vision for excellence and innovation! If you’re results-driven and passionate about lead generation, this could be the perfect opportunity for you to make your mark in the industry.

Frequently Asked Questions (FAQs) for Business Development Associate Role at Street Diligence
What are the responsibilities of a Business Development Associate at Street Diligence?

As a Business Development Associate at Street Diligence, your main responsibilities will include developing and executing targeted marketing strategies, generating marketing-qualified leads (MQLs), and guiding the SDR team in their prospect outreach efforts. You'll analyze and map out high-value opportunities, design outbound campaigns, and engage with potential clients to drive revenue and growth.

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What qualifications do I need to apply for the Business Development Associate position at Street Diligence?

To qualify for the Business Development Associate position at Street Diligence, candidates should have a BA/BS degree or relevant work experience, coupled with at least two years of experience in marketing lead generation. A strong track record in achieving lead generation KPIs, proficiency with CRM systems like Salesforce, and experience with email marketing campaigns are also essential.

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How does Street Diligence support career growth for Business Development Associates?

Street Diligence highly values the development of its employees. As a Business Development Associate, you'll have access to mentorship, coaching, and resources needed to build your skills in lead generation and marketing strategies. Your success in driving lead conversion will be recognized, and there are ample opportunities for advancement within our dynamic and innovative team.

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What is the work environment like for a Business Development Associate at Street Diligence?

The work environment at Street Diligence is collaborative and inclusive, fostering creativity and innovation. As a Business Development Associate, you'll work closely with various teams, and there’s a strong emphasis on open communication and teamwork. We encourage sharing of ideas and strategies to drive collective success, making it a stimulating place to grow your career.

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What tools does Street Diligence use to manage leads for the Business Development Associate role?

At Street Diligence, we leverage advanced CRM systems like Salesforce, along with marketing automation platforms, to help our Business Development Associates track and nurture leads effectively. These tools enable you to analyze performance and adjust strategies to maximize your impact on lead generation and conversion rates.

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Common Interview Questions for Business Development Associate
Can you describe your experience with lead generation strategies as a Business Development Associate?

When answering this question, emphasize your specific experiences with various lead generation techniques, such as outbound marketing, email campaigns, and networking events. Share examples of successful campaigns you've executed and the metrics you've used to measure success.

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How do you prioritize your leads when managing multiple campaigns?

Discuss how you assess lead quality and potential for conversion when prioritizing. Mention tools or CRM systems you’ve used to analyze data and make informed decisions, demonstrating your organizational skills and strategic thinking.

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What methods do you use to evaluate the success of your lead generation initiatives?

Highlight specific metrics you track, such as conversion rates, MQLs, and SQLs. Discuss how these metrics inform your decisions and strategies moving forward, showcasing your analytical skills.

Join Rise to see the full answer
Can you provide an example of a challenging situation in lead generation and how you overcame it?

Share a specific challenge you faced, explain the steps you took to address it, and emphasize the outcome. This demonstrates your problem-solving skills and resilience in the face of adversity.

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How do you keep up with industry trends that may impact lead generation efforts?

Articulate the ways you stay informed about industry trends, such as subscribing to relevant publications, attending webinars, and participating in professional networks. This shows your commitment to continuous learning.

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What strategies would you implement to improve lead conversion rates?

Discuss specific strategies you’ve employed in the past, such as refining your messaging, leveraging data analytics for targeted outreach, or optimizing follow-up processes. This highlights your proactive approach to enhancing results.

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Describe your experience working with sales teams during the lead generation process.

Illustrate your ability to collaborate with sales teams by providing examples of shared goals, regular communication practices, and how you’ve aligned your lead generation efforts with their sales objectives.

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What role does networking play in your approach to lead generation?

Emphasize the importance of building relationships in your lead generation process, including how you leverage networking events or social media to connect with potential leads and enhance outreach efforts.

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How would you design an outreach campaign for our target market?

Discuss your approach to creating targeted outreach campaigns, including researching your audience, crafting personalized messaging, and utilizing various channels like email and social media. This demonstrates your creativity and strategy formulation skills.

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Why do you want to work as a Business Development Associate at Street Diligence?

Articulate your passion for the industry and how your skills align with Street Diligence's mission. Highlight what excites you about their innovative product offerings and how you see yourself contributing to their growth.

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Street Diligence is the leading provider of deal term analytics for fixed income investment professionals. Our web-based platform is used by leading hedge funds, global investment banks, direct lenders, restructuring advisors and insurance compani...

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Full-time, on-site
DATE POSTED
December 13, 2024

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