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Business Development Rep - Southern Georgia

Business Development Rep - Southern Georgia | Willingway | Atlanta, Georgia

About the Job:

PURPOSE STATEMENT:
The Business Development Representative is responsible for growing the facility’s lines of service and levels of care as defined by management by developing and retaining referrals from professional referral sources across various account types. Represents the facility to the public, as well as hosting the public when visiting the facility. Employs creative approaches with well-established methods for growing reputation among professional referrals.

Roles and Responsibilities:

ESSENTIAL FUNCTIONS:

  • Develops and implements business development programs in consultation with the Director of Business Development (DBD).
  • Maintains a schedule of primary sources including business, industry, EAPs, managed care of clients, physicians/licensed practitioners, and allied health professionals. Documents every contact in the appropriate Customer Relationship Management (CRM) system.
  • Maintains current account information and business development referral/admission records and statistics, including the preparation of business development reports and materials.
  • Develops and maintains new account relationships and markets. Targets and creates new strategies for increasing business in highly competitive markets.  Increases the number of referral sources within a facility such as with physician, social workers and discharge planners.
  • Develops strong relationships with key referral sources. Develops and maintains key business development accounts and responds to all business development opportunities.  Maintains and lends customer support to designated number of targeted referral source contacts per week, as set forth in a quarterly marketing plan.
  • Develops and conducts community workshops and seminars and facility tours to educates clients, families, community and other referral sources on programs, services and amenities provided by facility and provides an opportunity to identify potential referral sources.
  • Represents the facility at civic and professional functions and communicates mission in all outreach interactions.  Acts a liaison between the facility, referral sources and the general public to further the goals and positive, professional image of the facility.
  • Manages leads from referral sources and ensures efficient admissions process for clients.  Maintains collaborative working relationship with Admissions Department
  • Collaborates closely with facility discharge planners, social workers, case managers, physicians and management, as well as provide education staff to generate referral sources.
  • Maintains current awareness of changes in the industry through self-education, peer education and professional and community involvement for the betterment of this position and the facility.
  • Attends scheduled department meetings to provide timely reports on month-end reviews, client servicing schedules, customer sales forms and other reporting requirements.
  • Generates face to face meetings and admissions activity per goal and documents in CRM in timely manner.

EDUCATION/EXPERIENCE/SKILL REQUIREMENTS:

  • High school diploma or equivalent required. Associate’s or Bachelor’s Degree in Business, Behavioral Health, Marketing, or related field preferred.
  • Two years’ related experience in healthcare business development and marketing role in behavioral health or substance use preferred.
  • Good understanding of the local market and referral base.
  • Organized and demonstrate the ability to multitask and have well-developed and effective relational skills.
  • Must be able and willing to work flexible hours, including evenings, early mornings, and weekends.
  • Knowledge of Veteran Affairs Health System preferred.

LICENSES/DESIGNATIONS/CERTIFICATIONS:

Must have and maintain a valid driver's license and clean driving record, maintain automobile insurance coverage and have access to an automobile, where facility requires.

SUPERVISORY REQUIREMENTS:

This position is an Individual Contributor.

Why Willingway?Willingway offers a comprehensive benefit plan and a competitive salary commensurate with experience and qualifications. Qualified candidates should apply by submitting a resume. Willingway is an EOE.

Veterans and military spouses are highly encouraged to apply. Summit BHC is dedicated to serving Veterans with specialized programming at our treatment centers across the country. We recognize and value the unique strengths of the military community in supporting our mission to serve those who have served.

Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Business Development Rep - Southern Georgia, Summit BHC

As a Business Development Representative at Willingway, located in beautiful Atlanta, Georgia, you'll play a vital role in expanding the facility's lines of service and levels of care. Your mission will center around establishing and nurturing referrals from professional sources in various fields. Think of yourself as the bridge connecting our services to those who need them most. You'll implement innovative business development programs, nurtured through guidance from the Director of Business Development. Building strong relationships with sources like physicians, social workers, and EAPs will be key, and you'll record every interaction diligently in our CRM system. Flexibility is essential, as some meetings may occur during evenings or weekends. You’ll get the opportunity to host community workshops to raise awareness about the programs and amenities we offer, making a direct impact on potential clients and their families. You'll represent Willingway at civic events and ensure a positive image of our facility is projected to the public. Candidly, this position requires an organized person who can multitask effectively while being an eager learner about our ever-evolving industry. By joining our team, you will not only grow professionally but also contribute meaningfully to a compassionate mission dedicated to helping individuals seeking recovery. If you’re excited to embark on this fulfilling journey, we encourage you to apply today and become part of a workplace that values veterans and military spouses.

Frequently Asked Questions (FAQs) for Business Development Rep - Southern Georgia Role at Summit BHC
What are the key responsibilities of a Business Development Rep at Willingway?

The primary responsibilities of a Business Development Representative at Willingway include developing business growth programs, nurturing relationships with referral sources, and documenting every interaction accurately in the CRM system. Additionally, this role involves maintaining account information and generating reports, educating the community through workshops, and ensuring a seamless admissions process for clients.

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What qualifications are required for a Business Development Rep role at Willingway?

To qualify for the Business Development Representative position at Willingway, candidates need at least a high school diploma, with an Associate’s or Bachelor’s degree in Business, Behavioral Health, Marketing, or a related field preferred. Furthermore, two years of relevant experience in healthcare business development or marketing, particularly in behavioral health, is beneficial.

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What skills are essential for success as a Business Development Rep at Willingway?

Successful Business Development Representatives at Willingway possess strong relational skills, organizational abilities, and multitasking capabilities. Additionally, having a good understanding of the local market and referral networks is crucial for thriving in this role.

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How does Willingway support its Business Development Reps in their roles?

Willingway supports its Business Development Representatives by offering comprehensive training, ongoing education opportunities, and access to resources that keep them updated on industry changes. The collaborative nature of the work at Willingway alongside the Admissions Department and other key stakeholders enhances success in their efforts.

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What is the work environment like for Business Development Reps at Willingway?

The work environment for Business Development Representatives at Willingway is dynamic and community-focused. Team members are encouraged to represent the facility at various events, conduct workshops, and foster relationships, creating a blend of professional and personal interactions that enhance their outreach efforts.

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Common Interview Questions for Business Development Rep - Southern Georgia
Can you describe your experience in business development within the healthcare sector?

When answering this question, focus on specific instances where you developed partnerships or secured referrals that led to successful client admissions. Highlight your strategies, how you navigated challenges, and the results you achieved to showcase your impact.

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What strategies do you use to build relationships with referral sources?

Discuss a mix of approaches that include regular follow-ups, personalized communication, and hosting informative sessions. Share examples of how these strategies have directly influenced your relationship-building efforts and increased referrals.

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How do you handle competition in the business development landscape?

Address how you analyze competitors and identify unique selling points for your facility. Share your creative methods for differentiating your services and building rapport with potential referral sources even in a competitive market.

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What is your experience with CRM systems, and how have you used them in past roles?

Outline your familiarity with various CRM software, then elaborate on how you've utilized these tools to track contacts, manage leads, and produce valuable reports. Mention specific metrics or results driven by this data management.

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What do you believe is the most important aspect of service in a Business Development Rep role?

Express that you believe the most significant aspect is developing genuine relationships built on trust and support. Share examples illustrating how strong relationships have led to successful referrals and positively impacted clients.

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Describe a time when you successfully increased referrals or admissions.

Share a specific example detailing the strategies you employed, any obstacles you faced, and the tangible results achieved. Highlight your role in executing the plan and the collaborative effort involved with your team.

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How do you prioritize your tasks when managing multiple accounts?

Discuss your system for prioritization, whether it be based on urgency, potential revenue, or strategic importance. Use examples to show how this has led to efficient use of your time and meeting or surpassing benchmarks.

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How would you educate community members about Willingway's services?

Talk about the different channels you would employ, such as hosting workshops, creating informative materials, and engaging with local events to raise awareness. Share any past experiences where your initiatives significantly increased community interest.

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What motivates you as a Business Development Rep?

Share personal motivations related to the mission of supporting individuals in recovery and your passion for forging meaningful relationships. Illustrating a genuine desire to make a difference can resonate well with the interviewers.

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How do you stay updated with changes in the healthcare industry?

Convey how you pursue ongoing education through workshops, webinars, or professional organizations. Highlight specific resources or platforms that keep you informed about the latest trends, regulatory changes, or innovative practices.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 10, 2025

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