VP, Bank Marketing Oversight & Governance

Job Description:

Role Summary/Purpose:

The Bank Marketing Governance role is responsible for the oversight and management of the Consumer Bank’s deposit product set.  Synchrony is continuing to build a world class Online Digital Bank – with smart savings products that help consumers prepare for their futures.  Our Bank Marketing team brings these products to life through all stages and touchpoints of the customer lifecycle.   Within Bank Marketing, our Marketing Governance leader serves as the business owner responsible for ensuring marketing oversight best practices.  This position is accountable for identifying and assessing risks, evaluating controls, developing action plans as well as ongoing monitoring associated with key Bank Marketing activities.

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities

• Provide vision, leadership, and strategy to deliver an integrated approach to Marketing Governance that provides transparency into key issues, risks and mitigants. 

• Create and manage Consumer Bank Marketing compliance policies and procedures.

• Collaborate with marketing, digital channel, lifecycle, product and strategy teams to identify and implement improvements – proactively strengthening marketing governance process.

• Manage applicable marketing issues and work with cross functional teams – Sales and Marketing, Client Experience, Call Center Operations, Technology, Legal and Compliance – to ensure timely remediation of any marketing or product related issues.

• Ensure successful completion of all work executed by the team (on time, on budget, and ensuring quality). 

• Create, communicate, and manage project plans and other required project documentation and provides updates, as necessary.   Maintains project documentation, including project charter, requirements, conceptual design, test plans, schedules, and presentations.

• Partner closely with Model Governance team to ensure that all Bank Model and Non-Model tools follow established internal process and protocols for review, approval, deployment and retirement.   

• Work closely with any third parties who provide model or non-mon tools to ensure adherence to SFY policies.

• Update and maintain Marketing process mapping, descriptions, controls, and documentation, incorporating changes and enhancements as needed.

• Provide regular updates, including monthly marketing governance reviews with key internal, cross-functional stakeholders.

• Ensure compliance with applicable SYF standards and policies, adhering to marketing policies and regulations to ensure all legal, compliance, and audit standards are fully met.

• Develop KPIs reporting requirements to ensure oversight performance.

• Perform other duties and/or special projects as assigned.

Qualifications/Requirements

• Bachelor's Degree or, in lieu of a degree, a high school equivalent and 12+ years of experience within financial services or credit card industry plus:

• 8+ years of experience in financial services deposit marketing, managing marketing oversight, governance and/or issue resolution to include:

  • Understanding of Retail Banking deposit products and/or consumer segment needs within a financial services or credit card industry.

  • Versatility working with internal stakeholders (IT, Ops, Compliance, Legal) to drive business outcome and solve problems.

  • Strong business acumen including a broad understanding of financial services business processes and practices.

  • Deep understanding of business processes, key controls and objectives of those controls. 

  • Proven track record of acting as a strategic business partner with senior leadership.

  • Proven track record of leading and executing on critical business initiatives on-time and within budget.

Desired Characteristics:

• Proven ability to lead and motivate teams in a matrixed environment

• Demonstrated ability to drive change and work effectively across business boundaries

• Superior oral and written communication skills, as well as the ability to manage expectations of the cross-functional business stakeholders, team members, management and external groups.

• Strategic thinking with ability to develop and implement actionable plans that drive business results

• Strong knowledge of PC tools (MS Windows and Office Products including PowerPoint, Word, Excel, etc.)

Grade/Level: 13

The salary range for this position is 130,000.00 - 210,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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