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Senior Director, Product Marketing - Endpoint

The Basics:

As a Senior Director of Product Marketing, you will be a key enabler for all facets of our go-to-market strategy as it pertains to our endpoint platform. You’ll play a critical role on a quickly growing team with the opportunity to make a significant impact in a short period of time. You will be responsible for product messaging, positioning, sales and partner enablement, new product launches, revenue planning, and collaboration with the demand generation team. You will be the “voice of the customer” in the way we present our products and solutions to the world. 

Our ideal candidate will be creative, analytical, and extremely well organized, with a high-level of attention to detail. You must have demonstrated experience creating interesting narratives out of complex topics, have excellent written and oral communication skills and the ability to influence and drive initiatives across cross-functional teams. 

This is a hybrid position, which will require in person attendance several days each week in one of the following locations: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

What you’ll do:

  • Be the voice of the customer and oversee the marketing of the Platform suite of products and solutions 
  • Be the quarterback for the product & solutions go-to-market plan that aligns with the revenue goals and develop marketing assets and overall execution plan in support of major launches 
  • Analyze the market, buyers, trends, industry-specific problems, and competitors to create strategic positioning that differentiates Tanium in the endpoint market 
  • Identify target personas, understand their key business problems, and pain points, and articulate Tanium’s value proposition to drive desired outcomes 
  • Work closely with product management, sales leadership, enablement, customer success, and marketing teams across all activities 
  • Leverage strong content creation background to develop content, including sales tools, whitepapers, custom one-sheets, event collateral, and thought-leadership content 
  • Collaborate with demand generation teams to execute targeted campaigns that drive pipeline 
  • Partner with sales, product etc. to facilitate feedback and drive continuous improvement of the product positioning, sales enablement tools etc. 
  • Conduct market research, including buyer interviews to inform marketing content and create actionable insights 
  • Present to customers, partners, and sales teams 

 

Education: 

  • BA or BS in Marketing or equivalent experience required 
  • MBA strongly preferred 

Experience: 

  • We are looking for someone excited to work in a fast-moving, high-growth company for an opportunity to drive revenue growth and advance your career 
  • 10+ years minimum of experience in product marketing, solutions marketing, or outbound product management required 
  • Experience crafting go-to-market strategy including pricing and packaging 
  • Experience marketing an enterprise software solution to address cybersecurity issues 
  • Experience at a business-to-business enterprise software company required 
  • Experience understanding technology at a deep level and ability translate to business needs concisely required 
  • Experience developing presentations to customers, sales teams, and partners preferred 
  • Solid experience in positioning work and writing marketing plans for complex products and/or market dynamics 

Other: 

  • Strong presentation skills are required. Must be comfortable speaking in front of all levels from entry-level employees to the C Suite 
  • You are a team player, knowing how to work well cross-functionally to rally teams around your strategy and plans 
  • You can balance both the art and science of marketing – having great creative intuition and an insatiable appetite for data and insights 
  • Understanding of basic branding principles: brand identity, building equity, brand voice, etc. a plus. 
  • You possess excellent business judgment; ability to prioritize independently, overcome blockers, create clarity, and move forward even in ambiguous circumstances 
  • A profound sense of ownership and accountability is required along with the ability to influence (and inspire) and sometimes skeptical audiences 

 

Core Competencies:

  • Demonstrates initiative and motivation 
  • Excellent oral and written communication skills 
  • Team player 
  • A person of high ethics and integrity 
  • Ability to work in a fast-paced, changing environment 

Security & Privacy Roles & Responsibilities:

All roles at Tanium have access to Tanium Confidential Information, therefore, Tanium assigns a universal Position Risk Designation to all roles to hold everyone to the highest possible standard. All roles at Tanium are subject to the following requirements: 

  • Protection of Tanium information and other assets 
  • Compliance with Tanium policies and terms of applicable agreements with Tanium 

About Tanium 

Tanium delivers the industry's only true real-time cloud-based endpoint management and security offering. Its platform is real-time, seamless, and autonomous, allowing security-conscious organizations to break down silos between IT and Security operations that result in reduced complexity, cost, and risk. Securing more than 32M endpoints around the world, Tanium's customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military. It also partners with the world's biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments. Tanium has been named to the Forbes Cloud 100 list for nine consecutive years and ranks on the Fortune 100 Best Companies to Work For. For more information on The Power of Certainty™, visit www.tanium.com and follow us on LinkedIn and X. 

On a mission. Together. 

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.   

We are an organization with stakeholders around the world and it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things. 

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.   

What you’ll get

The annual base salary range for this full-time position is $140,000 to $420,000. This range is an estimate of what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience.

In addition to an annual base salary, team members will receive equity awards and a generous benefits package consisting of a medical, dental, and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident, and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits.

 

For more information on how Tanium processes your personal data, please see our Privacy Policy

 

Average salary estimate

$280000 / YEARLY (est.)
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$140000K
$420000K

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What You Should Know About Senior Director, Product Marketing - Endpoint , Tanium

At Tanium, we’re looking for an innovative and experienced Senior Director of Product Marketing - Endpoint to join our vibrant team in Emeryville, California. In this pivotal role, you'll help shape our go-to-market strategy for our dynamic endpoint platform. You'll spearhead product messaging, sales enablement, and new product launches while ensuring we understand and amplify the voice of our customers in how we present our solutions. You will be collaborating with a high-performing team, making it a thrilling opportunity to make a substantial impact quickly. We’re counting on your creative skills to develop compelling narratives that simplify complex tech topics and drive engagement with our products. You’ll dive into market analytics to understand trends and delve deep into the needs of our customers, which will shape your strategic positioning. As part of your responsibilities, you’ll also engage with various cross-functional teams, ensuring we remain aligned and focused on delivering value. We value organization and attention to detail, offering you the platform to showcase your skills while enjoying the hybrid flexibility of balancing both in-office and remote work. If you have a knack for crafting insightful marketing content and can present confidently to diverse audiences, we’d love for you to join us in making endpoint management seamless for businesses worldwide, using the Power of Certainty™. Come seize this chance to thrive in a fast-paced, rewarding environment at Tanium!

Frequently Asked Questions (FAQs) for Senior Director, Product Marketing - Endpoint Role at Tanium
What are the primary responsibilities of the Senior Director of Product Marketing - Endpoint at Tanium?

As a Senior Director of Product Marketing - Endpoint at Tanium, your key responsibilities include developing and overseeing the go-to-market strategy for our endpoint solutions. You'll be tasked with product messaging and execution plans aligned with revenue goals while analyzing market trends and competitor positioning. Your role also involves collaborating closely with product management, sales, and marketing teams to create impactful content and enablement tools that resonate with our target audiences.

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What qualifications are required for the Senior Director, Product Marketing position at Tanium?

To be considered for the Senior Director, Product Marketing - Endpoint position at Tanium, candidates should possess a BA or BS in Marketing, with an MBA strongly preferred. Additionally, a minimum of 10 years of experience in product marketing or solutions marketing within enterprise software is required, particularly in addressing cybersecurity issues. Strong analytical, communication, and strategic skills are essential for success in this role, along with a proven ability to craft effective go-to-market strategies.

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How does the Senior Director of Product Marketing - Endpoint at Tanium contribute to revenue growth?

The Senior Director of Product Marketing - Endpoint plays a crucial role in driving revenue growth at Tanium by developing marketing strategies that align with business objectives. By crafting compelling value propositions, analyzing target personas, and creating enablement tools, you ensure that the sales team is equipped to attract and convert potential clients. Furthermore, targeted marketing campaigns designed in collaboration with demand generation efforts drive awareness and engagement, ultimately enhancing the revenue pipeline.

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What soft skills are important for the Senior Director, Product Marketing role at Tanium?

Important soft skills for the Senior Director, Product Marketing - Endpoint role at Tanium include excellent oral and written communication, strong presentation capabilities, and effective teamwork. Having the ability to influence cross-functional teams, coupled with high levels of initiative and integrity, is vital. As you navigate a fast-paced environment, skills in prioritization, problem-solving, and the capacity to promote a culture of collaboration will contribute significantly to your success in this role.

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What makes Tanium a great place to work for a Senior Director of Product Marketing?

Tanium is not just about cutting-edge technology; it’s about a culture that values collaboration, respect, and diversity. For a Senior Director of Product Marketing - Endpoint, Tanium offers a unique opportunity to lead impactful projects while receiving competitive compensation and generous benefits. You’ll enjoy a supportive work environment, opportunities for professional growth, and the chance to contribute to initiatives that give back to the community through volunteer time off. With a focus on fostering innovation and a strong team spirit, Tanium stands out as a leader in the industry.

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Common Interview Questions for Senior Director, Product Marketing - Endpoint
Can you describe your experience in crafting go-to-market strategies for enterprise software?

When answering this question, highlight specific strategies you've developed in previous roles by showcasing particular examples. Discuss how you identified target audiences, outlined key messages, and collaborated with teams to execute successful launches. Emphasize your analytical skills and the impact your strategies had on revenue growth or market positioning.

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How do you ensure alignment between product marketing and sales teams?

To ensure alignment, discuss your approach to regular communication and collaboration with sales teams. Explain how you create comprehensive sales enablement materials that are tailored to address sales representatives’ needs and equip them to effectively articulate product value. Highlight specific instances where you facilitated feedback loops or training sessions to support product knowledge.

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What methods do you use for analyzing market trends and competitor strategies?

When discussing your methods, mention both qualitative and quantitative data sources. Talk about utilizing tools like market surveys, buyer interviews, and competitive analysis frameworks to derive actionable insights. Provide an example of how you leveraged market findings to inform product positioning successfully.

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What role does customer feedback play in your marketing strategy?

Customer feedback is invaluable in shaping marketing strategies. Discuss how you incorporate customer insights into your messaging, value propositions, and product improvements. Provide examples where feedback directly influenced a successful marketing campaign or product enhancement, showcasing your commitment to customer-centricity.

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How do you leverage content creation in your marketing efforts?

Articulate your approach to content marketing, focusing on how you develop various types of content like case studies, whitepapers, and sales collateral. Discuss how quality content serves to educate the audience, provide value, and establish thought leadership in the market space. Mention any past successes where content led to increased engagement or conversions.

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Describe a challenging marketing campaign you managed. What was your strategy to overcome that challenge?

Use the STAR method (Situation, Task, Action, Result) to frame your response. Talk about the challenges faced, how you strategized to overcome obstacles, and the results achieved. Highlight your problem-solving abilities and adaptability in marketing execution during unpredictable circumstances.

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What does 'being the voice of the customer' mean to you?

Explain how you interpret 'being the voice of the customer' as deeply understanding customer needs, preferences, and pain points. Discuss how you would advocate for the customer within cross-functional teams and ensure their perspective informs marketing messaging and product development.

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How do you manage cross-functional collaboration in product marketing?

Discuss your role as a facilitator in ensuring effective communication across different departments. Highlight strategies for holding regular alignment meetings, utilizing project management tools, and being open to feedback from various stakeholders to create a seamless workflow that supports marketing efforts.

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What metrics do you track to measure the success of your marketing initiatives?

Share specific KPIs you monitor, such as lead conversion rates, engaged prospects, campaign ROI, or market share growth. Explain how these metrics influence your strategy moving forward and help you communicate the value of marketing efforts to executives and stakeholders.

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Why is attention to detail important in product marketing?

Emphasize how attention to detail is crucial for ensuring accuracy in messaging, which builds credibility and prevents misrepresentation of products. Provide examples where meticulousness enabled you to catch errors or inconsistencies that could have negatively impacted customer perception or marketing outcomes.

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Full-time, hybrid
DATE POSTED
April 9, 2025

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