Senior Marketing Campaign Manager
About Cognite
Embark on a transformative journey with Cognite, a global SaaS forerunner in leveraging data to unravel complex business challenges through our cutting-edge Cognite Data Fusion (CDF) platform. We were awarded the 2022 Technology Innovation Leader for Global Digital Industrial Platforms & Cognite was recognized as 2024 Microsoft Energy and Resources Partner of the Year. In the realm of industrial digitalization, we stand at the forefront, reshaping the future of Oil & Gas, Manufacturing and Energy sectors. Join us in this venture where data meets ingenuity, and together, we forge the path to a smarter, more connected industrial future.
Learn more about Cognite here
Data Contextualization Masterclass 2023
Our values
Impact: Cogniters strive to make an impact in all that they do. We are result-oriented, always asking ourselves.
Ownership: Cogniters embrace a culture of ownership. We go beyond our comfort zones to contribute to the greater good, fostering inclusivity and sharing responsibilities for challenges and success.
Relentless: Cogniters are relentless in their pursuit of innovation. We are determined and deliverable (never ruthless or reckless), facing challenges head-on and viewing setbacks as opportunities for growth.
The Senior Marketing Campaign Manager will be responsible for designing, executing, and optimizing multi-channel campaigns that drive demand generation, build brand awareness, and support customer acquisition. This role requires a deep understanding of the B2B sales cycle, customer journey, and how to leverage various marketing channels (email, paid media, content, events, etc.) to achieve business goals. The ideal candidate will be a highly organized, strategic thinker who thrives on data-driven insights and collaboration across teams.
- B2B Campaign Strategy & Planning:
- Develop and execute integrated B2B marketing campaigns that support business objectives, including lead generation, brand awareness, and customer retention.
- Work closely with sales, product, and content teams to understand target customer segments, pain points, and opportunities to tailor messaging and campaigns.
- Define and track campaign goals, KPIs, and target audiences, and ensure alignment with overall business strategy.
- Campaign Execution & Management:
- Plan and execute cross-channel content marketing campaigns across email, social, and other paid media channels.
- Collaborate with product marketing, content, and creative teams to develop compelling messaging, offers, and assets that resonate with B2B buyers and align with the sales funnel.
- Ensure that campaigns are executed on time, within budget, and with the necessary resources for success.
- Lead Generation & Nurturing:
- Design and implement lead nurturing strategies to engage prospects at every stage of the sales funnel, from awareness to decision-making.
- Use segmentation, targeted messaging, and marketing automation to qualify and nurture leads through email, retargeting, and personalized content.
- Collaborate with the sales team to ensure smooth handoffs of qualified leads and help refine lead scoring models based on campaign performance.
- Analytics & Performance Optimization:
- Works with marketing ops team to monitor and analyze campaign performance metrics (conversion rates, CPL, MQLs, ROI, etc.) to assess effectiveness and make data-driven decisions for optimization.
- Provide regular reporting on campaign results, including actionable insights and recommendations for improvement.
- Leverage A/B testing, multivariate testing, and other optimization techniques to maximize campaign performance.
- Market & Audience Insights:
- Conduct research on market trends, competitor activities, and customer needs to inform campaign strategy and messaging.
- Use data from CRM systems, analytics platforms, and sales feedback to continuously improve the effectiveness of campaigns and targeting.
- Cross-functional Collaboration:
- Partner with the sales team to align on messaging, target accounts, and KPIs to ensure that marketing campaigns generate high-quality leads that convert into opportunities.
- Work closely with the content team to develop case studies, whitepapers, eBooks, blog posts, and other assets that support lead generation and nurture efforts.
- Collaborate with the product and customer success teams to ensure campaigns reflect product updates, customer needs, and success stories.
- B2B Thought Leadership & Industry Awareness:
- Stay up to date on industry trends, B2B marketing best practices, and emerging technologies to ensure campaigns remain innovative and competitive.
- Share insights and thought leadership internally to help shape broader marketing strategies and tactics.
- Education:
- Bachelor’s degree in Marketing, Business, Communications, or a related field. Advanced degree or certifications in B2B marketing is a plus.
- Experience:
- 5+ years of experience in B2B marketing, demand generation, or campaign management, with a proven track record of managing end-to-end campaigns that generate high-quality leads and drive sales.
- Experience with B2B marketing platforms and tools, including CRM systems (e.g., Salesforce), marketing automation platforms (e.g., HubSpot, Marketo), and analytics tools (e.g., Google Analytics, Tableau).
- Strong understanding of B2B buyer personas, sales cycles, and decision-making processes.
- Experience managing multi-channel campaigns across email, content, paid media, social, events, and other B2B-specific channels.
- Skills & Competencies:
- Strong project management and organizational skills, with the ability to handle multiple projects simultaneously and meet deadlines.
- Excellent communication skills, both written and verbal, with the ability to articulate complex ideas in a clear and compelling way.
- Analytical mindset, with the ability to interpret data and apply insights to improve campaign performance.
- Results-driven with a focus on KPIs and a strong understanding of ROI.
- Ability to collaborate effectively with cross-functional teams and senior leadership.
- Experience in B2B SaaS, tech, or another high-growth industry is a plus.
A snapshot of our many perks and benefits as a Cogniter
* Competitive Compensation including base plus bonus
* 401(k) with 4% employer matching
* Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
* Unlimited PTO + flexibility to enjoy it
* 18 Company Holidays including the week between Christmas & New Years
* Paid Parental Leave Program
* Employee Stock Purchase Program (ESPP)
* Employee Referral Program
* Company Paid Friday Lunch via DoorDash + Fully Stocked Fridges in the offices
* Join a team of 70 different nationalities 🌐 with Diversity, Equality and Inclusion (DEI) in focus 🤝.
* A highly modern and fun working environment with sublime culture across the organization, follow us on Instagram @cognitedata 📷 to know more
* Opportunity to work with and learn from some of the best people on some of the most ambitious projects found anywhere, across industries
* Join our HUB 🗣️ to be part of the conversation directly with Cogniters and our partners.
* Paid mobile phone and WiFI
*A pet lover? Get the chance to meet Spot 🐶!
Why choose Cognite? 🏆 🚀
* Join us in making a real and lasting impact in one of the most exciting and fastest-growing new software companies in the world.
* We have repeatedly demonstrated that digital transformation, when anchored on strong DataOps, drives business value and sustainability for clients and allows front-line workers, as well as domain experts, to make better decisions every single day.
* Frost & Sullivan named Cognite a Technology Innovation Leader!
* Built In 2024 Best Places to Work in Austin, TX and Houston, TX
* Cognite Recognized as 2024 Microsoft Energy and Resources Partner of the Year
* Most recently Cognite Data Fusion® Achieved Industry First DNV Compliance for Digital Twins 🥇
Apply today!
If you're excited about the opportunity to work at Cognite and make a difference in the tech industry, we encourage you to apply today! We welcome candidates of all backgrounds and identities to join our team.
We encourage you to follow us on Cognite LinkedIn; we post all our openings there.
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At Cognite, we are on a mission to reshape the future of industrial operations by leveraging data in innovative ways, and we’re looking for a Senior Marketing Campaign Manager to join our vibrant team in Austin, Texas. In this exciting role, you’ll take the reins of designing, executing, and optimizing multi-channel marketing campaigns that not only drive demand generation but also enhance our brand presence and support customer acquisition efforts. With at least five years of experience in B2B marketing or campaign management, you’ll be diving deep into the nuances of the B2B sales cycle and the customer journey. Your knack for understanding the art of messaging and your ability to analyze data will help you craft tailored campaigns across various channels like email, social media, and events. You’ll collaborate with our talented sales, product, and content teams to ensure that our strategies are aligned and our campaigns are impactful. If you thrive in a data-driven environment and have a passion for innovation and collaboration, Cognite is the place for you. Your work will directly contribute to uplifting our marketing goals and supporting our clients across the Oil & Gas, Manufacturing, and Energy sectors. Join us, and let’s chart a course for a more connected industrial future together!
By
Cognite
An industrial world powered by data and algorithms, freeing human creativity to shape a safer, more efficient, more sustainable industrial future.
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