Email Marketing Specialist - Demand Generation

Traackr is a global SaaS technology company providing a data-driven influencer marketing platform that marketers use to optimize investments, streamline campaigns, and scale programs. Our customers range from some of the world’s largest companies in the beauty and personal care space to digitally native indie brands, which have all made influencer management and engagement a critical practice of their marketing and advertising programs. We are a remote-first company, and for the folks that like to meet in person, we have offices in San Francisco, New York, Boston, Paris, and London.

At Traackr, we’re lucky to have a team of kind, driven, and respectful humans from around the world. We operate on a culture of mutual respect, with core value pillars including:

- Trust. We earn the trust of our team, customers, creators, and partners through transparency, predictability, and integrity. 

- Diversity. Bringing diverse perspectives to the table results in stronger outcomes. All are welcome.

- Value. Through our words and actions, we strive to create tangible value for our customers and peers. We only succeed when our community succeeds. 

- Ownership. We lead with action. We take pride in solving the hardest challenges and feel accountable for our commitments. 

- Mutual success. We share goals with each other and with our clients. Alignment, collaboration, and empathy are the cornerstones of our success. 

Our team also loves having fun together, with many employee-led initiatives like the Traackr Summer Olympics annual workout challenge!

The Marketing Manager for Demand Generation will be responsible for developing and executing strategic go-to-market plans aimed at increasing brand awareness, driving lead generation, and enhancing customer engagement. This role involves planning and managing targeted email marketing campaigns, leveraging CRM and marketing automation tools to optimize workflows, and collaborating with cross-functional teams to align efforts with overall sales and marketing objectives. The successful candidate will utilize data-driven insights to improve campaign performance, implement A/B testing, and track key metrics to ensure optimal ROI and customer engagement. Strong expertise in email marketing, content creation, and demand generation strategy is essential, with a focus on delivering impactful results in dynamic, technology-driven environments.

• Develop and execute comprehensive go-to-market plans designed to increase brand awareness, drive lead generation, and enhance customer engagement.
• Lead the planning and execution of demand generation campaigns, ensuring they are aligned with overall sales and marketing objectives, with a focus on increasing conversion rates.
• Design and execute targeted email marketing campaigns to engage prospects, nurture leads, and drive conversions.
• You'll work closely with the creative team to craft compelling email content that resonates with diverse audiences.
• Utilize CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Eloqua, Pardot, HubSpot) to create, track, and optimize email marketing workflows and campaigns.
• Work closely with the email marketing team to analyze open rates, click-through rates, and conversion metrics to continuously improve messaging and engagement strategies.
• Leverage data segmentation and list management to deliver tailored email content, improving lead nurturing and lifecycle management.
• Identify and optimize Points of Interaction (POI) across channels to enhance the effectiveness of campaigns, with a specific focus on email touchpoints.
• Collaborate with cross-functional teams to produce content for email marketing, social media, and other communication channels supporting demand generation initiatives.
• Continuously analyze and adjust campaigns based on performance metrics, ensuring the best possible ROI and engagement from email campaigns.
• Use customer insights, behavior data, and A/B testing to optimize email content, subject lines, calls-to-action, and overall campaign strategy.
• Track, report, and share key email marketing metrics, including lead conversion rates, customer acquisition costs, and campaign ROI, offering actionable insights for improving future campaigns.

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• 2+ years of experience in demand generation or digital marketing, with at least 2 years of experience managing email marketing programs and teams.
• Extensive knowledge of email marketing best practices, including segmentation, A/B testing, copywriting, and analytics.
• Proficiency in CRM systems and marketing automation platforms (e.g., Marketo, Eloqua, Pardot, HubSpot).
• Strong project management skills, including budget management, deadline adherence, and resource allocation.
• Excellent communication, leadership, and problem-solving abilities.
• Proven ability to analyze and optimize email campaign performance for better engagement and higher conversion rates.
• Experience creating targeted email campaigns and automated workflows for lead nurturing and lifecycle management.

• Experience in SaaS or technology-driven environments.
• Knowledge of content creation, SEO, and SEM best practices.
• Ability to collaborate with sales teams to align email marketing efforts with broader revenue goals.
• Expertise in email list management, segmentation, and personalization.
• Strong proficiency in copywriting for email campaigns.
• Experience with email data protection, authentication protocols, and compliance standards.
• Creative thinking to design innovative and engaging email content.
• Proficiency in analytics and A/B testing to improve email campaign performance.
• Solid understanding of building campaigns that engage and delight prospects.

Benefits

• Competitive Salary

• Remote Work Options with Hybrid Flexibility and Home Office Set-Up Stipend

• Coworking Office Subscription for Collaborative Spaces

• Comprehensive Health, Dental, and Life Insurance Coverage for You and Your Dependents*

• Open Vacation Policy and Flexible Holiday Schedule to Suit Your Needs

• Paid Parental Leave to Support Quality Time with Your Loved Ones

• Career Development, including Internal and External Training Opportunities

*Benefit programs vary by country/state of residency, are subject to eligibility requirements, and may be modified occasionally. Ask for more details about benefits in your specific region.

This position is 100% remote, with the understanding that occasional in-person attendance may be required for trainings, meetings, and team gatherings, as determined by your manager.

Traackr employs individuals in multiple US states and countries. We use market benchmark data and geographic zones to determine our salary ranges. Your zone's specific pay range is dependent on your location. We encourage you to discuss your zone-specific pay range with your recruiter at Traackr for more details.

Posting Statement

Traackr is an Equal Employment Opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines.

Unsolicited resumes

Traackr does not accept unsolicited resumes/CVs from headhunters or recruiting agencies sent directly to Traackr employees or through our website. Traackr will not pay fees to any third-party agency or company without a signed agreement with Traackr.

Privacy

Traackr, Inc. has published a Privacy Notice, including CCAP for California and GDPR policies for its UK and European Union subsidiaries, accessible at https://www.traackr.com/privacy-policy. 

All questions, comments, and requests regarding data processing at Traackr should be addressed to HR@traackr.com.