Creative Strategist - Gaming Marketing

As a Creative Strategist at Mutiny, your primary responsibility will be to dive into clients' marketing challenges and propose innovative solutions that resonate with the gaming audience. This includes developing strategic messaging frameworks, co-creating inspiring briefs for creative teams, and collaborating with data partners to enhance campaign effectiveness. You’ll actively contribute fresh ideas, conduct research, build campaign ecosystems, and analyze results to ensure our strategies drive success.

To qualify for the Creative Strategist position at Mutiny, candidates should have a minimum of 2 years of integrated marketing experience at a creative agency. A strong passion for gaming, particularly within FPS, along with hands-on strategy development for creative campaigns is essential. Experience in executing social campaigns, content management, and the ability to create compelling briefs will also be highly valued in this role.

The Creative Strategist role at Mutiny is hybrid, based in Hollywood, California. This offers a flexible working arrangement, allowing you to balance time between remote work and in-office collaboration, thus maximizing your creative potential while fulfilling your responsibilities effectively.

Mutiny prides itself on creating an inclusive culture that empowers our employees to bring their unique perspectives to the table. As a Creative Strategist, you will be encouraged to share your insights, push the boundaries of imagination, and collaborate with a passionate team that values creativity and innovation. Whether it's through mentorship programs or on-the-job learning experiences, we strive to foster an environment where creativity thrives.

At Mutiny, career growth is a priority. As a Creative Strategist, you will have access to TPG Academy, which offers a variety of learning experiences and development programs tailored to support your professional development. This includes opportunities to enhance your skills, take on leadership roles, and contribute to exciting projects, ensuring you grow alongside the company.

When answering this question, provide examples of specific marketing challenges you've encountered and how you approached them. Focus on your problem-solving process and the strategies you implemented, emphasizing your passion for gaming that informed your solutions.

Discuss how gaming culture shapes audience engagement and marketing approaches. Highlight your understanding of community dynamics, trends in gaming, and how these elements can be integrated into creative campaigns that resonate with target audiences.

Outline your organizational techniques and tools that you use for prioritization. Discuss how you assess project timelines, urgency, and importance, while ensuring that creativity and quality are maintained across all your projects.

Share your structured approach to crafting creative briefs. Explain how you gather insights, collaborate with stakeholders, and incorporate strategic objectives while ensuring the brief inspires innovative and actionable ideas.

Provide a detailed example of a campaign you managed, outlining the context, your role, the strategies employed, and the results achieved. Focus on your creative contributions that set it apart and made a significant impact.

Emphasize how data and analytics inform your decision-making process. Discuss specific metrics you focus on, any tools or platforms you use to refine your strategies, and how you translate data findings into actionable insights.

Highlight your collaborative approach to working with diverse teams. Emphasize communication, empathy, and adaptability, and provide examples of how these relationships can enhance project outcomes.

Discuss your belief in creativity as a vital component of successful marketing. Share insights into how you infuse creativity into your strategies and campaigns, driving engagement and resonating with audiences.

Share the methods you use to keep abreast of gaming trends—whether through industry publications, networking, attending gaming events, or engaging actively in gaming communities. Identify how this knowledge informs your strategies.

Articulate your passion for the gaming industry and how it aligns with Mutiny's mission and values. Explain how your skills and experiences make you a great fit and how you envision contributing to the success of the team.