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Content Marketing Manager

Location: Remote - Flexible
Availability: Full-time
Job Function: Content Marketing, Video Production, Lead Nurturing, Brand Storytelling
Experience: 6+ years
Skills: Video Editing, Copywriting, Content Strategy, Writing, Editing, Email Marketing, Webinar Optimisation, CRM Management


Base Salary: 35-40K

We are seeking a highly experienced and creative Content Marketing Manager to join our growing marketing team. In this role, you will lead the development and execution of high-impact content strategies that drive lead nurturing, brand authority, and product engagement, while also helping to coordinate team workflows and ensure project success.

Company Description:
Valutico is a B2B FinTech company providing an advanced valuation platform that empowers financial services providers and valuation practitioners with data-driven tools for more efficient analyses.

Responsibilities:

• Develop and lead the company’s content marketing strategy, ensuring alignment with business goals and lead nurturing priorities
• Create, edit, and optimise high-quality content across formats (e.g. videos, blog posts, whitepapers, case studies, email sequences, social media, and webinars)

• Proficiency in video editing, basic graphic design skills, understanding of different video formats and their best uses, alongside strong story-telling ability
• Collaborate with internal subject-matter experts to turn technical insights into engaging content for financial professionals
• Build and manage editorial calendars and coordinate cross-functional content campaigns
• Create and manage nurture campaigns with compelling copy, from download to demo
• Support the planning and promotion of webinars and other lead-generation events
• Help coordinate marketing team workflows, ensuring projects are completed on time and to a high standard
• Analyse content performance data to continuously improve effectiveness and optimise future campaigns
• Ensure brand tone and messaging consistency across all content touchpoints

• 6+ years of experience in content marketing
• A highly motivated self-starter who proactively identifies opportunities, takes initiative, and thrives in a dynamic environment
• Exceptional writing and storytelling skills, with a strong portfolio of engaging content

• Advanced expertise in crafting polished, professional video content

• Strong understanding of lead nurturing and conversion through content
• Proven ability to plan and execute content campaigns that generate and move leads through the funnel
• Excellent project coordination and communication skills
• Strong analytical and problem-solving skills
• Experience with CRM tools and email automation for nurturing campaigns
• Experience supporting webinars and turning events into multi-use content assets

What You Do Not Need:

- Understanding of business valuations

What We Offer:

• Fully remote work and flexible working hours
• High degree of autonomy for our teams
• Regular team events
• Company budget for training, courses, and conferences
• Opportunity to work directly with founders and a team spread across multiple geographies
• Potential for international travel

Average salary estimate

$37500 / YEARLY (est.)
min
max
$35000K
$40000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Content Marketing Manager, Valutico

Join Valutico as a Content Marketing Manager and take the lead in crafting compelling content strategies that resonate with our audience in the financial services sector. As a remote role, you’ll enjoy the flexibility of working from anywhere while driving brand authority and engagement. With over six years of experience under your belt, you’ll spearhead the development of various content formats, including videos, blog posts, whitepapers, and social media campaigns. Your exceptional video editing skills will play a crucial role in producing polished, professional content that engages our audience. You will collaborate with internal experts to transform intricate financial insights into relatable stories, ensuring our messaging aligns perfectly with brand values. Beyond content creation, you will build and manage editorial calendars, coordinate team projects, analyze content performance, and optimize future content initiatives. You'll be a proactive self-starter, excited to identify growth opportunities while enhancing lead nurturing campaigns. We pride ourselves on a culture of autonomy and creativity, offering plenty of learning opportunities and the chance to directly collaborate with founders. If you have a knack for storytelling and thrive in a dynamic environment, Valutico is the place for you to shine and grow your career!

Frequently Asked Questions (FAQs) for Content Marketing Manager Role at Valutico
What are the responsibilities of a Content Marketing Manager at Valutico?

As a Content Marketing Manager at Valutico, your main responsibilities include developing and leading the content marketing strategy to align with our business goals, creating and optimizing high-quality content across various formats, collaborating with subject-matter experts, and managing editorial calendars for seamless project workflows. Furthermore, you'll analyze the performance of your content to continually improve engagement and conversion rates.

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What qualifications are needed for the Content Marketing Manager position at Valutico?

Candidates for the Content Marketing Manager role at Valutico should have a minimum of six years' experience in content marketing, with proficiency in video editing, copywriting, and content strategy. A robust portfolio showcasing exceptional writing and storytelling skills is essential. Familiarity with CRM tools and email automation for nurturing campaigns is also beneficial to succeed in this role.

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What skills are essential for a Content Marketing Manager at Valutico?

Essential skills for a Content Marketing Manager at Valutico include advanced video editing capabilities, excellent copywriting, strong project coordination, and a keen understanding of lead nurturing through content. Additionally, effective communication and analytical skills are crucial to evaluate the success of your content campaigns and adjust strategies accordingly.

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What is the work environment like for a Content Marketing Manager at Valutico?

Valutico offers a flexible, fully remote work environment for its Content Marketing Manager, allowing for a high degree of autonomy. You will be part of a dynamic and collaborative team, working with colleagues across various locations, and participation in regular team events to foster community and engagement.

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How does the Content Marketing Manager role at Valutico support lead generation?

The Content Marketing Manager role at Valutico plays a pivotal part in lead generation by creating compelling content that drives engagement and conversion. By developing nurture campaigns with targeted messaging and optimizing content for different formats, you'll help ensure potential leads are effectively moved through the customer journey from awareness to conversion.

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Common Interview Questions for Content Marketing Manager
Can you describe your experience with content strategy development for financial services?

When answering this question, focus on specific projects you've worked on in the financial sector, highlighting your ability to align content strategies with business objectives and your understanding of the target audience's needs.

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How do you approach collaboration with subject-matter experts?

To effectively answer this question, explain your communication style, how you ensure that the content produced reflects the expert's knowledge accurately, and provide examples of successful collaborations that resulted in quality content.

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What tools do you use for content performance analysis?

Discuss the analytics tools you are familiar with, such as Google Analytics or specific CRM software, and how you utilize data from these tools to inform your content strategy and improve future campaigns.

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How do you prioritize your work when handling multiple content projects?

Explain your method for organizing tasks, whether through digital tools or methodologies like Kanban or task prioritization frameworks, emphasizing your ability to meet deadlines without sacrificing quality.

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Can you share an example of a successful content campaign you've led?

Describe a specific campaign, including your role in its development, the strategy used, the results achieved, and what you learned from it, paying attention to how this experience has prepared you for the role at Valutico.

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What strategies do you use for lead nurturing in content?

Discuss your understanding of the lead nurturing process and how you create content tailored to different stages of the customer journey, emphasizing your ability to write compelling copy that guides prospects toward conversion.

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How do you ensure consistency in brand tone and messaging?

Share your techniques for maintaining brand voice across content types, such as style guides, collaborative editing processes, and regular team discussions that reinforce brand values.

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What is your experience in video production for marketing content?

Provide examples of your video projects, the tools you used, and how video content complemented other marketing initiatives, showcasing your ability to tell stories through this medium.

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How do you keep up with the latest trends in content marketing?

Discuss the resources you rely on, such as industry blogs, webinars, and networking with peers, to stay informed about the evolving landscape of content marketing and demonstrate your proactive approach to learning.

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What common pitfalls do you believe content marketers fall into, and how do you avoid them?

Reflect on some common mistakes like neglecting data analysis or failing to define target audiences, sharing your strategic approach to overcoming these issues and ensuring successful content marketing outcomes.

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Valutico is the world‘s leading provider of web-based company valuation tools. Started in 2014 by a team of enthusiastic Corporate Finance professionals and web developers, the concept was born out of frustration with the status-quo in Corporate ...

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Full-time, remote
DATE POSTED
April 15, 2025

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