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Senior Research & Insights Manager

Do you have a passion for finding out what makes customers tick? As our Senior Research & Insights Manager, you’ll turn data into gold dust that helps us craft propositions, products and services our customers will love. You’ll fuel bold thinking, spot the trends before they hit the mainstream, and help us make decisions that are as smart as they are customer-obsessed.

Our Virgin Family

Join the Virgin Group – a diverse collective driving change, enhancing customer experience, and having a blast. We're daring, disrupting industries from finance to space, united as part of the Virgin Family.

Virgin Red and Virgin Management are the dynamic core of the Virgin brand. We reward our loyal customers with Virgin Points through an extensive partner network, nurture the Virgin brand globally across diverse industries like travel, health, and space, and champion customer-centric innovation and entrepreneurial spirit. Together, we unlock unique experiences, foster deep customer connections, and drive our purpose forward.

We’re a huge brand, but not a huge team, which means we take a hands-on approach while thinking strategically. Everyone rolls up their sleeves to get things done, making it an exciting and collaborative place to work.

Tell me more

  • Level up our customer understanding using primary and secondary research, with a focus on Product, Experience, Marketing and Partnerships.
  • Drive a joined-up view of the customer – from curious prospect to loyal member – by working hand-in-hand with Insight, Analytics and Data Science.
  • Shape business cases by commissioning smart research that sizes up opportunities and backs bold ideas with real-world insight.
  • Optimise propositions with clear, evidence-based guidance on what customers really want (and what they don’t).
  • Turn insight into action, deliver sharp, actionable recommendations teams can rally behind.
  • Unlock brand and commercial opportunities through bespoke projects, including collaborations with Virgin Companies and key partners.
  • Champion the voice of the customer – evolving how we gather and use feedback to drive stronger experiences and better outcomes.

What you’ll need

  • Clear and confident communicator – Able to cut through complexity and deliver insight in a way that’s easy to grasp and engaging, whether it’s for frontline teams or senior leaders.
  • Data-savvy and commercially sharp – Comfortable with numbers, fluent in stats, and experienced in a wide range of quantitative research techniques. Knows how to use insight to inform models, forecasts and business plans that hold up in the real world.
  • Inspiring and strategic thinker – Sees insight as part of a bigger picture, not a standalone function. Joins the dots across teams and projects, and brings people with them.
  • Empathetic and people-smart – Understands how research can land with different audiences, from survey participants to stakeholders. Able to adapt approaches sensitively and deliver challenging feedback in a constructive, collaborative way.
  • Analytical to the core – Comfortable getting into the weeds of data and methodology, but always focused on pulling out the insight that really matters, and translating that into recommendations with impact.
  • Proven research expert – Brings deep experience across methodologies like drivers analysis, SEM, expectancy theory, conjoint, Gabor-Granger, max diff and TURF. Ideally, a strong quantatitive research background with a dash of qualitative understanding to round it out.
  • Supportive team leader – Has managed direct reports and knows how to build capability in others.

The extra details

Role type: Permanent
Location: London hub (twice per week) & your home space
Salary: £85,000 - £90,000 plus bonus - We're putting our salaries out there for everyone to see - no smoke and mirrors, just honest numbers. We'll offer a salary that matches your skills, always aiming for room to grow.
Working hours: Full time - We embrace flexible working. Let us know what hours empower you to be at your best both professionally and personally, we’ll try to find a perfect match for you and us.
Benefits: Buckle up for an adventure with Virgin! Our benefits package isn't just a list - it's your ticket to an extraordinary career and life. Imagine unlimited leave for your globe-trotting dreams, a "Screw it, let's do it pot" to enjoy being you, and a learning budget to fuel your curiosity. We've got your back with top-notch health care, family support that goes the extra mile, and a pension plan to keep your future bright. From electric vehicles to flexible volunteering, we're not just offering a job - we're inviting you to join a community that celebrates your whole self.

Closing date: 25 April 2025

 

Some of the attributes that define a Virgin person just can’t be quantified in words. We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. Most recently, we successfully campaigned to add ‘Dyslexic Thinking’ as a skill on LinkedIn. Any uniqueness is a strength and will be considered an asset to our workforce. If there is something you would like us to consider, to tailor the hiring process to the way you work best, please don’t hesitate to let us know. 

Ready to turn your career into the ultimate adventure? Virgin's got the map, the compass, and the crew. Your great adventure awaits!

Average salary estimate

$87500 / YEARLY (est.)
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$85000K
$90000K

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What You Should Know About Senior Research & Insights Manager, Virgin

Are you ready to dive into the exciting world of customer insights as Virgin's Senior Research & Insights Manager? In this dynamic role, you'll put your passion for customer understanding to the test and transform data into actionable intelligence that shapes our offerings. At Virgin, we pride ourselves on a culture that champions innovation and excitement, and your research skills will play a crucial part in developing propositions, products, and services that truly resonate with our customers. You'll be at the helm of key projects, partnering with teams from Insight, Analytics, and Data Science to create a unified view of the customer journey. With your strategic mind, you'll help shape business cases through thoughtful research, ensuring our bold ideas are grounded in real-world insights. We're not just about numbers; we care deeply about the voices of our customers. You will gather feedback and turn it into recommendations, ensuring we create memorable experiences. You’ll thrive here if you’re a confident communicator who can simplify complex insights for various audiences, from frontline teams to senior stakeholders. Your data-savviness and analytical prowess will shine as you identify trends and opportunities that drive our business forward. Join the Virgin Family, where you’ll find a supportive environment that values your individuality and encourages collaboration. With benefits that celebrate your life beyond work, and a commitment to your growth, this is more than just a job—it's your chance to embark on a thrilling career adventure. Ready to take the plunge?

Frequently Asked Questions (FAQs) for Senior Research & Insights Manager Role at Virgin
What are the responsibilities of a Senior Research & Insights Manager at Virgin?

As a Senior Research & Insights Manager at Virgin, your primary responsibilities include conducting in-depth primary and secondary research, collaborating with various teams to develop a unified view of the customer journey, shaping business cases based on your findings, and delivering actionable insights. You’ll also optimize propositions based on customer feedback and drive innovative projects in collaboration with our partners, ensuring that we stay ahead of trends and customer preferences.

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What qualifications are required for the Senior Research & Insights Manager position at Virgin?

To be successful in the Senior Research & Insights Manager role at Virgin, you should have a strong background in research methodologies, especially quantitative techniques. Ideal candidates will possess excellent communication skills to present insights effectively. Previous experience managing direct reports and demonstrating leadership qualities is essential, along with a passion for customer insights and an analytical mindset to drive strategic recommendations.

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How does the Senior Research & Insights Manager contribute to Virgin's goals?

The Senior Research & Insights Manager significantly contributes to Virgin's goals by transforming customer data into actionable insights that inform product development and marketing strategies. By understanding customer needs and preferences, you'll directly influence how we craft our services, ensuring they align with what we know our audience truly wants, thus enhancing customer experience and driving business growth.

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What is the work culture like for a Senior Research & Insights Manager at Virgin?

At Virgin, the work culture for a Senior Research & Insights Manager is collaborative and vibrant. You will be surrounded by a diverse team that values creativity and innovation. There’s a hands-on approach to teamwork, where every member plays a pivotal role in driving projects forward. We celebrate individuality and welcome unique perspectives, all while having a blast and making impactful contributions within a dynamic working environment.

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What benefits can the Senior Research & Insights Manager expect at Virgin?

As a Senior Research & Insights Manager at Virgin, you'll enjoy a comprehensive benefits package that goes beyond standard offerings. This includes unlimited leave, flexible working options, a solid learning budget for personal development, and health care support. You’ll also have the opportunity to participate in community initiatives, a pension plan, and various other rewards that promote work-life balance and personal well-being.

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Common Interview Questions for Senior Research & Insights Manager
Can you describe your experience with quantitative research methodologies?

When answering this question, detail specific quantitative methods you’ve used, like drivers analysis or Gabor-Granger. Highlight how you employed these techniques to derive significant insights that informed business decisions and the impact your findings had on projects.

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How do you communicate complex insights to a non-technical audience?

Explain your approach to simplifying data when presenting it to diverse stakeholders. Mention techniques like using visuals, real-life examples, or storytelling to help make data relatable, ensuring your audience fully understands the key insights.

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Describe a time you turned research findings into actionable recommendations.

Share a specific example where your research led to concrete recommendations. Describe the situation, the analysis performed, and the outcome that highlighted the success of your recommendations, showcasing your ability to connect insights with strategy.

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What is your process for prioritizing customer insights in your research?

Discuss how you assess and prioritize insights based on their potential impact on business objectives. You might emphasize the importance of aligning research findings with company goals and the role of stakeholder collaboration in defining priorities.

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How do you ensure your research stays ahead of industry trends?

Talk about your continuous learning approach, whether through industry publications, networking, or attending conferences. Mention specific strategies you use to monitor emerging trends and competitor movements that could influence your research focus.

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How would you handle conflicting feedback from stakeholders?

Explore your conflict resolution strategy, including active listening techniques and seeking common ground among differing opinions. Emphasize the importance of aligning feedback with data-driven insights to guide discussions toward collaborative solutions.

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What role does empathy play in your research approach?

Articulate how empathizing with both customers and stakeholders enhances your understanding of their needs. Describe how this perspective informs your research approach and helps in designing studies that yield actionable insights.

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Can you discuss a successful project you've managed from start to finish?

Choose a project that demonstrates your leadership and analytical skills. Outline your project management approach, including planning, execution, and the measures of success, as well as learnings that resulted from the project.

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What do you find most challenging in research, and how do you overcome it?

Share a specific challenge you’ve encountered in research, such as data reliability or stakeholder engagement. Discuss how you addressed this challenge, focusing on your problem-solving skills and adaptability in overcoming obstacles.

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Why do you want to work for Virgin as a Senior Research & Insights Manager?

Express your admiration for Virgin’s culture of innovation and customer-centric policies. Share how the company’s values resonate with you and how you see yourself contributing to the team. Discuss specific projects or initiatives by Virgin that excite you.

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Established in 1970 and headquartered in Greater London, United Kingdom, the Virgin Group offers retail of mobile telephony, travel & transportation, financial services and products.

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