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Director Marketing Services NALP - job 5 of 5

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

  • Responsible for developing and commercializing a suite of Marketing Services to deliver a sustainable, profitable, and long-term revenue driver for Visa.
  • Develop a path to driving an embedded model with top strategic clients across the region, where there is repeatable and committed revenue/engagement each year.
  • Partner with Visa Consulting & Analytics (VCA) to develop (One Visa) strategic operating model to help better serve our clients and maximize revenue for both VCA and Marketing.
  • Develop and expand service lines for the NALP region, with a focus on scaling revenue but also optimizing margin.
  • Lead global RFP response efforts across regional Client opportunities, including the response, pitch work and ideation showcasing Visa as the most competitive and strategic option for our clients.
  • Advance Visa Project Central (VPC) capability and adoption across CEMEA
  • Manage the annual planning cycle through a strategic, bottom-up approach
  • Partner with the NALP leadership to support strategic thought leadership and advancement of larger sponsorship and non-sponsorship client offerings
  • Champion cross-functional operating model, including with country Client Marketing leads, VCA and Finance
  • Develop clear and concise executive level communications to report the progress and financials of NALP Marketing Services

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications
10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications

  • 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
  • Minimum 15 years of work experience with a Bachelor’s Degree or at least 12 years of experience with an Advanced degree
  • Proven leader with a track record of building and developing diverse, top performing and highly engaged teams
  • Independent, self-starter with a proven record of driving complex strategies across large teams
  • Strong relationship building experience along with the ability to collaborate and work across countries and various business units to execute on a strategy and develop a new business
  • Strong influencing skills across a matrix environment
  • Ability to structure and manage complex projects and processes with multiple stakeholders at both senior and junior levels
  • Able to identify issues, conduct analyses, synthesize findings, and make recommendations
  • Personal presence and ability to clearly communicate compelling messages to senior level executives, excellent presentation skills, including strong oral and writing capabilities
  • Proven ability to build and develop a goal-oriented culture and continually raise the bar for team achievements
  • Executes decisions with the goals and vision of the company in mind, acts as a representative of the company brand both internally and externally
  • Client marketing, agency, consulting, sales, or other client-facing experience required
  • Ability to quickly understand our client’s business strategies and needs, and use that to identify opportunities for joint marketing programmes that deliver growth for the client and Visa
  • Prior experience identifying, scoping, pitching, and advising Clients on data-driven marketing strategies preferred in market or in region experience
  • Strong critical thinking and problem-solving skills, strong analytic skills, ability to translate data and insights into marketing strategies
  • Deep understanding of the payments marketing landscape and working knowledge of payment product economics preferred
  • Comfortable operating in white space, proactively pursuing new ideas/capabilities, building out a playbook approach enabling scalable/ repeatable solutions
  • Strong financial acumen and ability to partner with all divisions of Finance
  • Account Director level at multinational agency profile is preferred.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Average salary estimate

$125000 / YEARLY (est.)
min
max
$100000K
$150000K

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What You Should Know About Director Marketing Services NALP, Visa

Join Visa as the Director of Marketing Services in Cairo, Egypt, and take the reins of developing and commercializing innovative marketing solutions that drive sustainable, profitable growth. In this pivotal role, you'll harness your impressive 10+ years of experience to create a strategic operating model alongside Visa Consulting & Analytics, ultimately enhancing our clients' engagement and ensuring a steady revenue stream. Your input will be crucial in expanding our service offerings across the NALP region, focusing on optimizing margins while scaling revenue. We are excited to see your leadership shine as you spearhead global RFP responses and work on pitches that showcase Visa as the top choice for our clients. Collaborating with our NALP leadership team, you'll bring strategic thought leadership to life by enhancing client offerings and championing a cross-functional operating model. Your proven ability to build and engage diverse teams will help us drive impactful projects designed to elevate our marketing services. We appreciate your excellent communication skills—after all, you'll be preparing executive-level reports on our financials and project progress. Embrace this hybrid role and be part of a purpose-driven industry leader at Visa, where we uplift everyone, everywhere through our innovative payment solutions.

Frequently Asked Questions (FAQs) for Director Marketing Services NALP Role at Visa
What are the main responsibilities of the Director Marketing Services at Visa in Cairo?

As the Director of Marketing Services at Visa in Cairo, your primary responsibilities revolve around developing and commercializing a suite of marketing services that contribute to sustainable revenue growth. You'll drive initiatives with top strategic clients, lead global RFP responses, and further enhance Visa's service lines within the NALP region. Additionally, collaborating with the Visa Consulting & Analytics team will be essential to ensure maximum revenue generation.

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What qualifications are required for the Director Marketing Services position at Visa?

To qualify for the Director Marketing Services role at Visa, candidates should possess a minimum of 10 years of relevant work experience, ideally with a Bachelor’s degree, or an advanced degree with fewer years of experience. Proven leadership skills, experience in building diverse teams, and strong analytical abilities are also crucial for success in this role, along with a deep understanding of the payments marketing landscape.

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How does the Director Marketing Services role contribute to Visa's success in the NALP region?

The Director Marketing Services role is instrumental in driving sustainable revenue for Visa in the NALP region by developing innovative marketing strategies and building long-term client relationships. This position focuses on optimizing margins, enhancing service offerings, and ensuring consistent engagement with clients, all of which directly correlate with Visa's broader goals of growth and leadership in payments technology.

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What skills are essential for success as the Director Marketing Services at Visa?

Successful candidates for the Director Marketing Services position at Visa should possess strong leadership skills, a deep understanding of the payments landscape, and excellent relationship-building abilities. Critical thinking, strong project management skills, and the capacity to communicate effectively with senior executives are also essential, along with the ability to identify market opportunities and drive data-driven marketing strategies.

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What type of work environment can one expect as the Director Marketing Services at Visa in Cairo?

As the Director Marketing Services at Visa in Cairo, you can expect a hybrid work environment. This role combines both in-office and remote work, promoting flexibility while ensuring collaboration with colleagues and clients. Visa's culture focuses on driving innovation and uplifting every employee, creating an engaging work environment.

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Common Interview Questions for Director Marketing Services NALP
Can you explain your experience with developing marketing strategies in the payments industry?

In responding to this question, focus on specific projects where you've successfully developed and implemented marketing strategies in the payments sector. Discuss how you identified client needs, created tailored marketing initiatives, and what results you achieved.

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How do you prioritize initiatives when leading a marketing team?

Highlight your approach to assessing the strategic direction of initiatives against business goals. Include how you involve team members in the decision-making process to enhance buy-in and effective execution.

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What is your methodology for handling complex projects with multiple stakeholders?

Detail your process for stakeholder management, emphasizing clear communication and setting expectations. Discuss the importance of regular updates and collaboration to ensure all parties are aligned throughout the project lifecycle.

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How do you measure the success of marketing campaigns?

Explain your approach to setting clear KPIs before launching marketing campaigns. Discuss how you track performance through analytics, client feedback, and engage in continual improvement based on insights gathered.

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Can you provide an example of how you have collaborated with other departments to achieve marketing goals?

Provide a specific example where you worked with teams such as finance or product development. Discuss the project details, your role in collaboration, and the outcomes of your teamwork.

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What trends do you see shaping the future of marketing in the payment industry?

Showcase your industry knowledge by discussing current trends such as digital transformation, personalization in marketing, or the impact of AI. Offer insights on how these trends can be harnessed to deliver innovative solutions for Visa.

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How do you develop and maintain client relationships?

Discuss your relationship-building strategies, including regular communication, understanding client needs, and providing value through tailored marketing solutions. Emphasize follow-up and feedback as essential components.

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What role does data analytics play in your marketing strategies?

Explain how you incorporate data analytics into your marketing strategies. Describe your experience with using data to identify market trends, understand client behavior, and evaluate campaign performance.

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How do you lead a diverse team effectively?

Focus on your leadership style that embraces diversity and encourages input from all team members. Discuss fostering an inclusive culture and developing a goal-oriented environment that propels team performance.

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What are your strategies for designing a marketing service portfolio?

Outline your approach to researching market needs, identifying gaps, and developing a robust portfolio that meets diverse client demands. Discuss balancing innovation with reliability and value.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 17, 2025

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