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Manager, Go-To-Market Strategy – Client and Industry Engagement, Visa Direct North America - job 1 of 2

The Go-to-Market Strategy and Client and Industry Engagement team plays a critical role in growing the North American Money Movement Solutions business. The team is comprised of global payments experts with strong analytical skills that are responsible for developing and executing strategic plans to drive and accelerate Visa Direct domestic and cross-border growth across payment rails, use cases and verticals. The team collaborates closely with sales teams, account managers, and solutioning to help demonstrate the opportunity and value proposition of Visa Direct across priority client segments.As a GTM Manager, you will be at the forefront of helping to shape interactions with our key clients in North America (NA) Money Movement Solutions (MMS). Your main responsibility will be to craft compelling, persuasive narratives that align Visa solutions with the needs and goals of our top clients.Our ideal candidate is a motivated self-starter who has a knack for storytelling, is exceptional at creating structure in the face of ambiguity and is experienced in scaling a business or product through strategic implementation.Key ResponsibilitiesGTM Strategy & Execution:• Develop GTM strategy including opportunity sizing, market and competitive analysis, value propositions and segment growth recommendations.• Leverage your commercial experience to deliver tailored product positioning and messaging that resonate with priority client segments.• Drive strategic initiatives projects designed to propel domestic and cross-border growth.• Continuously review the NA payment landscape and recommend, develop, and implement new and creative approaches to growing Visa's money movement business.• Develop a comprehensive understanding of all Visa money movement products and services.Sales and Account Growth Enablement• Lead development and execution success of pitches to senior client executives of our most critical sales opportunities, directing meeting agenda, content and Visa storyline.• Lead the development and design of high-impact pitch decks and presentations for key client/prospects, drawing on market insights and client strategies.• Understand the business needs and objectives of our key clients to tailor presentations and pitches accordingly.• Work closely with creative teams to shape, polish and ship impactful experiences and business development assets.• Collaborate with internal teams to gather necessary information and data to create persuasive narratives.• Develop and disseminate best practices to empower business development and account managers across the team to utilize strategies for client engagement.• Monitor and report on the effectiveness of our client engagement strategies, making improvements as necessary.This role is responsible for both strategy and execution and will bring a 'roll up your sleeves' mentality to the position as you both lead and support a variety of our domestic and cross-border growth initiatives.This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.Basic Qualifications:• 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhDPreferred Qualifications:• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD• Financial payment industry experience required. Domestic and Cross-border and real-time payments experience a plus• 3+ years of experience in client-facing roles or go-to-market, commercialization, marketing, communications, business development or other similar roles• Product management, business operations, strategy consulting or management consulting experience highly regarded• Proven experience in a similar role, preferably in a B2B environment.• Proactive self-starter who takes ownership of their own learning and success• Excellent listening and communication skills, both verbal and written, and excellent storytelling ability• Critical thinker, strong organization skills, highly engaged and detail oriented• Expert level PowerPoint and advanced level Excel skills• Understanding of APIs and their functionality preferred.• Strong organizational skills and attention to detail• Excellent proficiency in PowerPoint and other presentation tools.• Strong team player, self-motivated and the ability to work independently at coordinating cross functional activities, obtain buy-in and elevate issues at critical junctures appropriatelyWork Hours: Varies upon the needs of the department.Travel Requirements: This position requires travel 5-10% of the time.Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is $138,500.00 to $200,700.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

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What You Should Know About Manager, Go-To-Market Strategy – Client and Industry Engagement, Visa Direct North America, Visa

At Visa Direct North America, we are bringing together a dynamic team to drive our Go-To-Market Strategy and Client and Industry Engagement, and we're on the lookout for a passionate, driven Manager to lead the charge! Located in the heart of San Francisco, this role is pivotal in amplifying our Money Movement Solutions business. Imagine being in the thick of things, collaborating with global payments experts to craft and execute strategic plans that propel both domestic and cross-border growth. You’ll leverage your sharp analytical skills to develop opportunity sizing and market insights while crafting compelling narratives that resonate with our key clients. If storytelling is your forte and you thrive in ambiguous environments, this could be the perfect match! You will engage closely with sales and account teams, shaping impactful client experiences and presentations that underline the value of Visa solutions. This is more than just a management position; it requires a 'roll up your sleeves' mentality where both strategy and execution are equally important. As a hybrid role, you'll have the flexibility to work from home and in the bustling office environment, fostering collaboration and innovation. Join us at Visa Direct North America, where your expertise can shape the future of payment solutions!

Frequently Asked Questions (FAQs) for Manager, Go-To-Market Strategy – Client and Industry Engagement, Visa Direct North America Role at Visa
What are the main responsibilities of a Manager, Go-To-Market Strategy at Visa Direct North America?

As a Manager, Go-To-Market Strategy at Visa Direct North America, your primary responsibilities include developing strategic plans for market engagement, crafting persuasive narratives tailored to client needs, aiding in sales pitches to senior executives, and monitoring the effectiveness of client engagement strategies. Your role is essential in driving domestic and cross-border growth initiatives, ensuring Visa solutions align well with priority client segments.

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What qualifications do I need for the Manager, Go-To-Market Strategy position at Visa Direct North America?

To excel in the Manager, Go-To-Market Strategy position at Visa Direct North America, candidates should ideally have at least 6 years of relevant work experience, ideally within the financial payment industry. A Bachelors or advanced degree is preferred, alongside strong skills in client engagement, storytelling, strategic consulting, and vast experience with PowerPoint and Excel. Previous experience in go-to-market roles or B2B environments will be extremely beneficial.

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How does the Manager, Go-To-Market Strategy role at Visa Direct North America contribute to company success?

The Manager, Go-To-Market Strategy role at Visa Direct North America plays a critical part in the company's success by driving growth through strategic client engagement and market insights. This position directly influences how Visa's solutions are positioned within the market, enabling enhanced communication and engagement with key clients, which ultimately drives domestic and cross-border revenue growth.

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What does the hybrid work structure look like for the Manager, Go-To-Market Strategy at Visa Direct North America?

In the Manager, Go-To-Market Strategy position at Visa Direct North America, employees are expected to embrace a hybrid work structure, splitting their time between the office and remote work. Generally, this entails being in the office 2-3 days each week, depending on the needs of the business. This flexibility fosters collaboration while allowing for focused, independent work.

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What skills are essential for success as a Manager, Go-To-Market Strategy at Visa Direct North America?

Essential skills for a successful Manager, Go-To-Market Strategy at Visa Direct North America include excellent communication and storytelling abilities, strong analytical and organizational skills, a proactive approach to problem-solving, and experience in client engagement. A solid understanding of payment products and innovative thinking is critical to tailor solutions to client needs effectively.

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Common Interview Questions for Manager, Go-To-Market Strategy – Client and Industry Engagement, Visa Direct North America
Can you describe your experience with developing go-to-market strategies?

When answering this question, highlight specific strategies you've developed in the past. Discuss the objectives, your analytical approach to market research, how you identified key customer segments, and the outcomes of the strategies you implemented. Demonstrating clear examples can help illustrate your hands-on experience and strategic thinking.

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How do you tailor your pitches for different client segments?

Tailoring pitches requires an understanding of each client's unique business needs. In your response, mention how you gather insights about the client, adapt messaging based on their objectives, and showcase examples or case studies that resonate with their industry. Tailoring is about showing that you’ve done your homework and understand their pain points.

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What role does data play in your decision-making process?

Emphasize the importance of data in guiding your decisions. Talk about how you analyze market reports, customer feedback, and industry trends to inform your strategies. Provide examples of how data-driven decisions have led to successful outcomes in previous roles, showcasing your analytical skills.

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How do you balance strategic planning with execution in your previous roles?

Balancing strategy and execution is crucial. In your answer, describe your approach to setting clear priorities while remaining flexible to adapt as needed. Discuss how you communicate and collaborate with teams, ensuring strategic goals are translated into actionable steps for successful execution.

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What factors do you consider when analyzing market trends?

Discuss the key factors you evaluate, including competitor analysis, consumer behavior shifts, regulatory changes, and technological advancements. Explain how you synthesize this information to refine strategies. It showcases your market awareness and analytical prowess.

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Can you give an example of a successful client engagement strategy you led?

Provide a concrete example of a client engagement strategy where you played a pivotal role. Detail your objectives, the process you followed, the stakeholders involved, and the quantifiable results achieved. Highlighting your contributions effectively demonstrates your impact.

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How do you stay up to date with industry changes, particularly in payments?

Share specific resources like industry publications, webinars, or professional networks you utilize to stay informed. Mention any influences or thought leaders whose insights you value, demonstrating your commitment to continuous learning and staying relevant in the field.

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What storytelling techniques do you find most effective for client presentations?

Effective storytelling can dramatically impact client presentations. Discuss techniques like framing the client's challenge, narrating a journey of overcoming that challenge with your solution, and using visuals effectively. Emphasize how engaging narratives help convey value.

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How do you approach building relationships with key stakeholders?

Building relationships is about trust and communication. Discuss your methods for understanding stakeholder needs, setting regular check-ins or touchpoints, and being responsive. Provide examples where strong relationships led to successful collaborations or project outcomes.

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What strategies do you use to monitor and measure the effectiveness of client engagement?

Emphasize the importance of monitoring key performance indicators (KPIs) such as client satisfaction scores, engagement metrics, and sales growth. Discuss how you use tools or methodologies to analyze feedback and implement changes based on insights gained.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
December 14, 2024

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