Manager, Social Creative - job 2 of 19

As the Manager, Social Creative at Visa, your key responsibilities include designing and conceptualizing social content that stands out on platforms like TikTok, Instagram, YouTube, and X. You'll develop social assets with engaging storylines, set high creative standards, and collaborate with cross-functional teams to translate brand campaigns into compelling social-first experiences.

To succeed as the Manager, Social Creative at Visa, candidates typically need a strong background in design and a deep understanding of social media formats and creative storytelling. Experience in creating content for platforms such as TikTok and Instagram is crucial, along with a passion for current trends in sports, music, and travel.

The Manager, Social Creative plays a vital role at Visa by aligning social content with our brand and business objectives. Through innovative social-first content design and strategic awareness of cultural trends, the manager enhances audience engagement and strengthens the overall effectiveness of our marketing campaigns.

The work environment for the Manager, Social Creative at Visa in San Francisco is dynamic and collaborative. As a hybrid role, it allows for a balance between in-office teamwork and remote creativity, fostering an atmosphere where innovation can thrive through collaboration across cross-functional teams.

The Manager, Social Creative at Visa will be creating a variety of social content types designed specifically for engagement. This includes photography, social graphics, and various in-platform formats like Instagram Stories, all aimed at capturing attention and enhancing our storytelling capabilities across key social platforms.

Describe a blend of understanding brand objectives and current social trends. Talk about how you brainstorm concepts with your team, sketch ideas, and consider platform nuances before finalizing designs.

Explain the importance of brand guidelines and regular communication with the branding team. Discuss how you incorporate feedback and ensure all creative assets reflect Visa’s tone and messaging.

Talk about using social monitoring tools to assess performance, engage with audience feedback, and identify emerging trends that can influence future content direction.

Share your time management strategies, emphasizing prioritization, collaboration, and agile design processes that enable you to create high-quality content quickly without compromising creative standards.

Detail a specific campaign, your role in it, the innovative approaches you took, and the measurable outcomes it achieved, emphasizing how it resonated with the target audience.

Illustrate how you value cross-functional collaboration, sharing your experience working with strategists, editors, and community specialists to elevate content and reach business goals.

Discuss the importance of audience insights, mentioning ways to gather feedback, analyze engagement metrics, and adjust future content to better meet audience preferences.

Talk about elements such as color schemes, typography, imagery, and the importance of storytelling through visuals to ensure content stands out on platforms crowded with competing messages.

Explain your conflict resolution style, focusing on open communication, idea sharing, and how you encourage a culture of respect and collaboration to arrive at the best creative solutions.

Share your passion for creativity, the power of effective storytelling, and your commitment to pushing boundaries and driving positive results for the brand through engaging social content.