Vice President, North America Marketing Services - job 2 of 3

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Position Overview:

Visa is searching for a Vice President of North America Marketing Services. As a key member of the Global Marketing Service leadership team and regional CMO leadership team, the selected candidate will drive the strategy, vision, and go to market approach to advance Marketing Services revenue and increase profitability as part of the Visa 2030 strategy. Marketing Services is a growing business and part of Visa’s overall strategic growth priority to deliver value added services revenue through client engagements. We are focused on delivering value to our clients through marketing advisory, sponsorship, creative services, and end-to-end marketing execution. This role partners closely with Visa Consulting & Analytics (VCA), our sales organizations, and Finance to execute a range of services. We are looking for a leader who has the experience and proven track record taking a large revenue-generating business and scaling even further, as well as experience managing a large P&L with strong financial acumen. The ideal candidate will have a very strong sales and business development background selling not only Marketing, but representing Visa during large, complex company deal pitches by articulating the value of Visa through marketing. We are searching for an accomplished presenter at various levels and audience sizes, someone with experience building new capabilities and services thinking beyond the traditional marketing space that drives scalable revenue and impact to clients, and someone who is a solid leader with experience building a world-class team and fostering a strong sense of engagement and culture with the team. This person will report directly to the SVP, Global Marketing Services, and dual report into the NA CMO.

Key Responsibilities:

• Assume accountability for the Marketing Services P&L in region
• Lead and oversee the development of the strategy and plan to achieve the ambitious growth targets
• Oversee the financial management, pipeline management, annual planning, and reporting
• Set pricing and margin targets by project type
• Identify and build new capabilities and services in partnership with global teams and core marketing
• Lead and manage operations and processes including best practice sharing, capabilities, and enhancements across regions
• Partner with Sales executives to sell Marketing Services to clients across region and markets
• Develop a path to driving an embedded model with top strategic clients across regions where there is repeatable and committed revenue/engagement each year
• Partner with Visa Consulting & Analytics (VCA) to develop a ONEVISA strategic operating model to help better serve our clients and maximize revenue for both VCA and Marketing
• Lead large RFP response efforts including the response, pitch work, and ideation showcasing Visa as the most competitive and strategic option for our clients
• Manage the annually planning cycle through a strategic bottoms-up approach
• Support ongoing operations across key cross-functional and cross-geography touchpoints, including recurring meetings with regional Client Marketing leads, VCA and finance
• Develop clear and concise executive level communications to report the progress and financials of marketing services globally
• Continue to build a world-class team by recruiting, training, and developing new talent and further scale the operating model behind business development and execution across all client segments 

Will consider all US-based Visa offices. Given global nature of the role, flexibility to accommodate meetings across many time zones required.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 30%-50% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code

Basic Qualifications
• 12 or more years of work experience with a bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/ MBA/JD/MD) or at least 8 years of work experience with a PhD


Preferred Qualifications
• 15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD)
• 15+ years of progressive marketing leadership experience, with expertise in global/multi-region marketing.
• Bachelor's degree in Marketing, Business, or related field desired. MBA preferred.
• Proven track record developing and executing high-impact, insight-driven, integrated marketing strategies that drive step-change business results
• Independent, self-starter with a proven record of driving complex strategies across large teams
• Strong relationship building experience along with the ability to collaborate and work across regions and various business units
• Deep influencing skills across a matrixed environment
• Superior analytic and problem-solving skills, with demonstrated intellectual and analytic rigor, attention to detail and ability to structure and analyze financial models
• Ability to structure and manage complex projects and processes with multiple stakeholders at both senior and junior levels
• Able to identify issues, conduct analyses, synthesize findings, and make recommendations
• Personal presence and ability to clearly communicate compelling messages to senior level executives. Excellent presentation skills, including strong oral and written communication.
• Establishes a goal-oriented culture and continually raises the bar for organizational achievement.
• Executes decisions with the goals and vision of the company in mind. Acts as a representative of the company brand both internally and externally.
• Client marketing, consulting, sales, or other client-facing experience required
• Prior experience identifying, scoping, pitching, and advising Clients on data-driven marketing strategies preferred. In-market or in-region experience preferred.
• Deep understanding of the payments marketing landscape and working knowledge of payment product economics preferred
• Comfortable operating in ‘white space’ proactively pursuing innovative ideas/capabilities. Building out a “playbook” approach enabling scalable/ repeatable solutions.
• Strong financial acumen and ability to partner with all divisions of Finance
• Strong interpersonal, leadership and collaboration skills. Team player.
• Proven leader with a track record of building and developing diverse, top performing, and highly engaged teams
• A leader who prioritizes nurturing talent, providing a lot of active feedback, acknowledging work, and helping people grow in their craft and careers

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 200,900 to 369,300 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.