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Associate Email Marketing Account Director

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We are looking for an experienced Email Marketer to join our Email Marketing team.

As Associate Email Marketing Account Director, you will be responsible and accountable for the success and delivery of Visualsoft’s Email Marketing service. You will own a portfolio of Email Marketing clients and become the go-to key relationship stakeholder for Email Marketing. Relationships and client centricity are key as your key objective is to grow your portfolio's return ensuring the Email Marketing product/service is innovative, efficient and delivered to the highest possible quality.

The Associate Email Marketing Account Director will play a pivotal role in driving client success through effective email marketing strategies, with a strong emphasis on utilising Klaviyo. This role concentrates on the execution, optimisation, and analysis of email campaigns while building robust client relationships and contributing to the overall growth of the email marketing service. You will work closely with senior team members, learning and developing your skills in a fast-paced environment.

Key Responsibilities:

Email Campaign Management:

Execute and manage email campaigns within Klaviyo, ensuring timely and accurate delivery.
Implement segmentation and personalisation strategies to improve campaign performance.
Monitor and analyse email campaign metrics, providing regular performance reports and insights.
Implement A/B tests to improve campaign results.

Klaviyo Experience (desired):

Utilise Klaviyo's features and functionalities to optimise email marketing performance.
Stay up-to-date with Klaviyo updates and best practices.
Contribute to the development of Klaviyo-focused strategies and initiatives.

Client Communication & Relationship Building:

Serve as a key point of contact for clients, providing regular updates and addressing enquiries.
Build and maintain strong client relationships, fostering trust and collaboration.
Assist in client meetings and presentations, contributing to strategic discussions.

Performance Analysis & Reporting:

Generate and analyse email marketing performance reports, identifying trends and opportunities for improvement.
Provide actionable insights and recommendations based on data analysis.
Work with senior team members to report on client NPS and CSAT.

Process Improvement & Documentation:

Contribute to the development and maintenance of email marketing processes and documentation.
Identify opportunities to improve efficiency and streamline workflows.

Growth & Development:

Actively seek opportunities to learn and develop email marketing skills.
Collaborate with senior team members on strategic projects.
Contribute to the development of new email marketing strategies and initiatives.

Essential

Extensive proven experience on either agency or client-side specialising in Email Marketing
Extensive experience in Email Marketing Management
Proven expertise in external Email Marketing platforms and tools, analytics, forecasting and measurement
Experience in building and executing Email Marketing strategies, whether in-house or for clients
Working to tight deadlines as a team and as an individual
Client-facing experience at a senior level
Client meeting experience and proven strategy presentation skills
Analytical and data-driven

Desirable

Experience in eCommerce
Experience using an established ESP (Attentive, Klaviyo, Mailchimp)
Experience in other digital media channels
Google Data Studio
Attribution
Google Tag Manager

Competitive basic salary with great progression options
Unlimited paid holidays - yes that's not a typo!
Hybrid working
Medicash Cash Plan – covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy
Employee Assistance Programme – access to Vivup for mental health support, financial guidance, and wellbeing resources
Great working environments; our Stockton on Tees and Manchester workspaces are also dog friendly
A high-performance MacBook
VS Perks, have a monthly treat on us; from Amazon vouchers, Playstation credits, ASOS, H&M to Just Eat, there's something for everyone!
Free breakfast, fruit, hot and cold drinks and protein shakes
Friday afternoon drinks to wind down for the weekend
Pension scheme to help you save for the future
Cycle to work scheme
Discounts across our brands
Regular team social events
Training & development

So if you think you’ve got what it takes to join one of the UK’s leading eCommerce providers, we’d love to hear from you.

A little formality… by applying you implicitly consent to us processing your personal data for review for this vacancy only.

Talent Hunter Referral Bounty - £250

Help us find the right talent to join our team, and get a handsome reward in return. It couldn’t be easier - if you know someone that could be an ideal candidate, either refer them directly to us or simply ask them to include your details as the referer when they apply. If they land the job with us as a direct result of your referral, you get the bounty!

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Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective.

We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.

Visualsoft Glassdoor Company Review

3.6

Visualsoft DE&I Review

3.9

CEO of Visualsoft

Dean Benson

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What You Should Know About Associate Email Marketing Account Director, Visualsoft

Visualsoft is on the lookout for a dynamic Associate Email Marketing Account Director to join our Email Marketing team. In this pivotal role, you’ll take charge of a portfolio of email marketing clients, becoming their key relationship stakeholder and ensuring the success of our innovative Email Marketing service. Your primary goal will be to enhance client satisfaction and drive returns through the effective execution of email campaigns, predominantly using Klaviyo. Picture yourself managing and optimizing diverse email campaigns with meticulous attention to detail, employing segmentation and personalization to supercharge performance. You’ll keep a close eye on key metrics, running A/B tests to fine-tune results. Collaboration is at the heart of our work environment, where you will engage closely with senior team members to implement cutting-edge strategies. Your communication skills will shine as you foster trust and build robust relationships with clients, addressing their needs and providing insights based on thorough performance analysis. With opportunities for growth and skill development in a fast-paced atmosphere, you'll play a vital role in advancing our email marketing initiatives. Plus, you’ll enjoy the perks of unlimited paid holidays, hybrid working, and a stimulating work environment at Visualsoft. If you’re passionate about email marketing and eager to make a real impact, we’d love for you to be part of our journey!

Frequently Asked Questions (FAQs) for Associate Email Marketing Account Director Role at Visualsoft

What responsibilities does an Associate Email Marketing Account Director at Visualsoft have?

As an Associate Email Marketing Account Director at Visualsoft, you will be responsible for managing a portfolio of email marketing clients, executing and optimizing email campaigns, and implementing strategies using Klaviyo. Your focus will be on building strong relationships with clients while monitoring campaign performance and delivering insightful reports. You’ll also take the lead on A/B testing to improve results, ensuring that every campaign is efficiently executed and exceeds expectations.