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Group Director, Product Management - Advertising Platforms (Walmart Connect) - job 2 of 9

Position Summary...What you'll do...Walmart Connect (WMC) is taking retail media to the next levelNo other platform can correlate online & in-store activity at scale like Walmart. Our closed-loop system provides a holistic view of Walmart customer behavior & creates accountable, measurable results for your business.Walmart's customer is the American shopperWalmart is the nation's largest omnichannel retailer because we put the customer first. By using our resources to create more meaningful connections between our customers & advertising partners, we're expanding & enriching our ecosystem for everyone's benefit.Walmart is not only keeping up, but blazing the wayOver the last few years, as technology & customer preferences evolve, we've focused obsessively on putting our reach & scale to work for your business. You'll have access to a one-of-a-kind, closed-loop system that integrates online & in-store behavior to build a comprehensive picture. With our powerful omnichannel intelligence, we understand our customers better than anyone else.About the TeamJoin Walmart Connect Product Group as a Group Director of Product Management for Advertising PlatformsIn this role, you'll lead teams in creating cutting-edge omni-channel advertising solutions. These platforms enable Walmart suppliers to reach customers with targeted ads while helping shoppers find products that enhance their shopping experience.Key Responsibilities:• Lead the development of AI-powered advertising platforms for Walmart's retail media business.• Define the product vision and strategic direction for our Display, Sponsored Products, and in-store ad experiences.• Foster a strong team culture and motivate teams to build innovative and industry-leading advertising platforms.If you are a passionate leader with a knack for building dynamic teams and revolutionary ad platforms, this opportunity at Walmart Connect Product Group is perfect for you.You'll sweep us off our feet if...You are an incredible storyteller, communicator, and presenter.You have excellent leadership skills.You are passionate about solving complex challenges.You are customer-centric in spirit and data driven in execution.You can influence and build consensus through stakeholder management.You have a test and learn mentality to iterate and improve your team's products.You have deep domain knowledge in Digital Advertising. Retail experience is a plus.You have a strong ability to craft a credible vision and differentiating strategy.You are energized by leading and developing leaders, and leaders of leaders.You have led divisions and built teams in Fortune 500 sized companies.You thrive in complex and matrixed organizations.You'll make an impact by:• Driving the vision and strategy for WMC core platforms including sponsored search, performance display and video by:• Defining and communicating overall platform strategy, prioritization and timelines for Performance Display, Sponsored Search, Video platforms including buying interfaces, auction dynamics, customer relevancy & targeting and reporting interfaces.• Building and launching products designed for specific market segments (Head, Emerging, Marketplace, Agencies, etc.)• Ensuring tools are built and scaled to support needs of internal teams.• Operating with a product mindset to connect internal users to core platforms such as account management hub and Media planning recommendation engine.• Collaborating with Data Insights, Engineering and Customer Experience, internal advertising sales teams and Enterprise teams to define our omni-channel Ad experiences and scale our platforms.• Conducting industry and competitive analysis to understand the emerging trends in advertising industry to identify new ad product opportunities, conduct customer research to define customer segments and identify product discovery opportunities.• Providing overall product direction by developing and by managing product roadmaps, analyzing customer insights data to drive actionable initiatives, determine rollout strategy, and manage risks.• Building relationships with Business partners to align business goals, communicating, and prioritizing product roadmaps, and gaining buy-in from executive leadership.• History of successfully attracting, building, leading, and mentoring a dedicated and diverse team of 100+ Product Managers.Qualifications• Bachelor's degree required/MBA a plus.• 15+ years in Product Management in Advertising, Display and Sponsored products domain expertise is required. Retail industry experience is a plus.• 10+ years of experience building and managing a team of high performing product managers.• 5+ years current experience as a Senior Leader leading other leaders. VP or Sr Director level experience and titles.• Quantitative or technical background is preferred.• Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritize.• Must be able and willing to think and act strategically and tactically.• Strong oral and written communication skills are crucial, proven ability to influence others internally and externally.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $234,000.00-$444,000.00San Bruno, California US-08848:The annual salary range for this position is $254,000.00-$481,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's degree in computer science, engineering, or related area and 15 years' experience in product management. Option 2: 17 years' experience in product management or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Master's degree in Computer Science, Engineering, Business Administration or related area and 14 years' experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, Supervisory experience, We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart's accessibility standards and guidelines for supporting an inclusive culture.Masters: Business Administration, Masters: Computer Engineering, Masters: Computer SciencePrimary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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What You Should Know About Group Director, Product Management - Advertising Platforms (Walmart Connect), Walmart

Are you ready to take your career to the next level? Join Walmart Connect as the Group Director of Product Management for Advertising Platforms in Hayward, CA! This isn't just another job; it's your chance to lead cutting-edge initiatives that will revolutionize the retail media landscape. At Walmart Connect, we're committed to using our robust capabilities to create impactful connections between advertisers and our valued customers. In this role, you'll spearhead the development of AI-powered advertising solutions designed to provide unparalleled insights into customer behavior. Your strategic vision will guide the creation of our Display, Sponsored Products, and in-store ad experiences. You’ll build and lead dynamic teams, cultivating a culture of innovation that enhances our advertising platforms while driving measurable results. If you're a passionate leader with experience in Digital Advertising, this is the opportunity to utilize your storytelling and communication skills to shape Walmart Connect's future. Whether it’s building relationships with internal teams or conducting competitive analysis, your knowledge and leadership experience will be the driving force behind our mission to connect with the American shopper. Join us at Walmart Connect, and let’s create the future of retail media together!

Frequently Asked Questions (FAQs) for Group Director, Product Management - Advertising Platforms (Walmart Connect) Role at Walmart
What are the primary responsibilities of the Group Director, Product Management - Advertising Platforms at Walmart Connect?

As the Group Director of Product Management for Advertising Platforms at Walmart Connect, your primary responsibilities include leading the development of AI-powered advertising solutions, defining the product vision for Display and Sponsored Products, and fostering a collaborative team culture. You’ll also be responsible for guiding teams to create industry-leading offerings that resonate with customers.

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What qualifications are required for the Group Director, Product Management - Advertising Platforms position at Walmart Connect?

To qualify for the Group Director, Product Management - Advertising Platforms role at Walmart Connect, you should have a Bachelor's degree in a relevant field, with 15+ years of experience in Product Management specifically in the Advertising domain. Strong leadership capabilities and a proven track record of managing high-performing teams are essential.

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What is the significance of AI in the Group Director, Product Management - Advertising Platforms role at Walmart Connect?

AI plays a crucial role in the Group Director, Product Management - Advertising Platforms position at Walmart Connect by enabling the development of innovative advertising solutions. You will leverage AI to enhance customer targeting strategies and optimize ad performance across various channels.

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How does Walmart Connect prioritize customer experience in the Group Director, Product Management - Advertising Platforms role?

Walmart Connect places customer experience at the forefront of the Group Director, Product Management - Advertising Platforms role by utilizing data-driven insights to create advertising solutions that truly resonate with customers. You'll be involved in ensuring that platforms enhance the shopping experience and meet user needs effectively.

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What benefits can one expect working as the Group Director, Product Management - Advertising Platforms at Walmart Connect?

As the Group Director, Product Management - Advertising Platforms at Walmart Connect, you can expect competitive pay, performance-based bonuses, comprehensive health benefits, 401(k) plans, generous PTO, and even educational benefits through the Live Better U program, ensuring both personal and professional growth.

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Common Interview Questions for Group Director, Product Management - Advertising Platforms (Walmart Connect)
Can you describe your experience with AI-powered advertising solutions?

When answering this question, focus on your specific projects where you've implemented AI in advertising. Discuss the technologies you used, the challenges you faced, and how your solutions improved customer targeting or campaign performance.

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How do you define success for an advertising platform?

A strong answer would highlight metrics like customer engagement, ROI for advertisers, and overall growth of the platform. Use examples from previous roles to illustrate how you gauged success and made adjustments to meet goals.

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What strategies do you use to foster a collaborative team culture?

Highlight specific actions you've taken, such as holding regular brainstorming sessions, implementing feedback loops, or recognizing team members' achievements. Discuss how these strategies have led to increased creativity and productivity.

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Describe your approach to competitive analysis and market research.

Your answer should include the methodologies you use to gather insights (like surveys or data analysis), how you interpret this data, and how it informs product development and positioning strategies.

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How do you manage stakeholder expectations when launching new products?

Explain your communication strategies, such as regular updates, setting realistic timelines, and involving stakeholders in the development process. Share an example demonstrating how this benefited a previous project.

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What is your process for developing a product roadmap?

Outline your approach to developing a roadmap, focusing on data analysis, prioritization of features based on customer feedback, and aligning with business goals. You can discuss how you adapt the roadmap based on industry trends or performance metrics.

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Can you give an example of a time you led a product team through a challenging situation?

Share a specific example that showcases your leadership and problem-solving skills. Discuss the challenges faced, the actions you took, and the resulting outcomes for the team and product.

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How do you ensure your products meet customer needs effectively?

Discuss methods you've implemented, such as user testing, feedback integration, and data analytics, that have enabled you to align products with customer expectations and preferences.

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What role does data play in your decision-making process for product management?

Articulate how you utilize data for product strategy, prioritization, and performance metrics. Provide specific examples of how data-driven insights have led to successful outcomes in previous roles.

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What key metrics do you track for the performance of advertising products?

Mention metrics like CTR, ROI, conversion rates, and customer engagement as crucial indicators of advertising product performance. Explain how you analyze these metrics to iterate and improve products continuously.

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