Marketing Specialist

As a Marketing Specialist at Wati, your key responsibilities include leading the generation of high-quality leads, managing digital marketing efforts, and executing field marketing initiatives specifically tailored for the LATAM region. You'll collaborate with internal teams to optimize campaigns and ensure effective management of agency relationships for successful marketing strategies.

Wati requires candidates for the Marketing Specialist position to hold a bachelor’s degree in Marketing, Business, or a similar field, along with 4+ years of experience in marketing. Proficiency in managing digital campaigns and working with SEO strategies is essential, as well as excellent organizational and communication skills, with fluency in English, Portuguese, and Spanish being crucial.

SEO is a significant aspect of the Marketing Specialist's role at Wati, as you’ll work closely with an SEO agency to rank key terms high in search results. Crafting high-value content that aligns with brand objectives and drives organic growth is a critical part of the marketing strategy in the LATAM region, making your expertise in SEO essential.

In your role as a Marketing Specialist at Wati, field marketing will involve planning and executing events that foster engagement and connections in the LATAM region. You'll coordinate logistics and manage resources to ensure successful event execution, further establishing Wati's brand presence and enhancing customer relationships.

Working as a Marketing Specialist at Wati offers substantial professional development and career growth opportunities. You will gain invaluable experience in a leading SaaS company and play a pivotal role in influencing growth marketing strategies within the LATAM market, helping shape your career in the rapidly evolving tech industry.

In answering this question, discuss specific campaigns you’ve managed, focusing on your role in creating strategies, executing them, and measuring their success through analytics. Highlight your expertise in using tools like Google Analytics, and how you optimized campaigns based on insights and data.

Share specific lead generation strategies you believe would resonate in the LATAM market, such as content marketing, email campaigns, or targeted ads. Describe how you’ve previously utilized these strategies to effectively generate leads and which metrics you’d use to track their success.

Explain how you use project management tools and techniques to prioritize tasks effectively. Include examples of how you’ve successfully juggled multiple projects, utilizing organizational skills to ensure deadlines are met without compromising quality.

Use this opportunity to detail a specific campaign you led, covering the goals, execution steps, and results. Emphasize what you learned from the campaign and how you tracked its success, showcasing your analytical skills and understanding of effective marketing.

Discuss your philosophy on SEO within the broader marketing strategy. Share how you have used SEO to improve website traffic, content visibility, and overall search ranking, and mention your experience working with SEO specialists or agencies.

Mention your methods for keeping pace with marketing trends, such as following industry blogs, participating in webinars, and attending marketing conferences. Illustrate how you incorporate these insights into your work to keep your strategies fresh and effective.

Identifying specific tools you are proficient in, such as Google Analytics, HubSpot, or social media analytics platforms, and demonstrate how you've applied their data to inform your marketing decisions. Share insights on how you interpret data to drive campaign improvements.

Choose a challenging situation you've faced in the marketing field and detail your approach to analyzing the problem, considering various solutions, and the decisions you made. Highlight the results that followed and the valuable lessons learned.

Discuss your approach to troubleshooting underperforming campaigns, including analyzing data for insight, collaborating with team members for new ideas, and adjusting strategies based on identified weaknesses to optimize campaign performance.

Reflect on your passion for marketing and how the opportunity to drive measurable success motivates you. Discuss specific aspects of marketing that excite you, such as creativity, data-driven decision-making, and the opportunity to positively impact a company’s growth.