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Email Marketing Associate

About us:


How did Web Summit become, in the words of Forbes, “the best tech conference on the planet”? Meaningful connections. Our tech events are unmissable because we make it easier for the right people to meet and connect. Everyone at Web Summit works towards this goal.


And we’re just getting started. 


We’re always looking to build on the impact we have already made at Web Summit. In the coming years we’ll take Web Summit to new markets, promoting global connectivity, highlighting important issues and connecting global leaders – all while making a positive impact on the environment and communities we encounter.


To build a better company, we have to better ourselves. We do that by finding the most ambitious people to work with us. 


About the team


Email marketing is at the core of everything we do. Working closely with our content, design, advertising, and data science teams, our email team builds our global communities, communicates with our customers, and ensures our event attendees are informed and prepared to get a world-class event experience. 


We’re looking for a creative and effective communicator who understands the power of email marketing to join our team, and to help us scale our email and attendee communications strategies as our global events and brand continue to grow.


What you’ll achieve at Web Summit
  • You’ll action email marketing campaigns and roll out customer acquisition plans.
  • Supported by our Email Marketing Lead, you’ll work closely with members of the email and other Marketing teams to build end-to-end campaigns for customer acquisition and lead nurturing campaigns
  • You’ll work with various departments internally to help our company hit aggressive customer growth targets.
  • You’ll support the building and implementation of complex automation workflows.
  • You’ll analyse data and produce reports to help in the decision-making process.
  • You’ll collaborate with the growth and data science teams in support of the implementation of new and disruptive email marketing techniques.
  • You’ll work with our advertising team to execute cross-channel email campaigns and automations
  • You’ll run A/B testing of our messaging and use the results to inform our email marketing strategies.


Who you are
  • You’re data-driven with a strong interest in email marketing and the digital world in general.
  • You’re passionate about email automation, and you want to design, manage, and build complex automation workflows at scale.
  • You’re a planner and are capable of executing on complex customer journeys.
  • You’re naturally curious and want to experiment with new and creative ideas. 
  • You’re able to create attractive and interesting content.
  • You’re an excellent communicator with an eye for detail.
  • You have knowledge of online marketing and experience with different email marketing tools. (Iterable a plus)
  • You’re inspired by technology and innovation, can spot trends and keep up-to-date with the latest ideas in technology and marketing.
  • No matter how crazy the ideas are, you are able to find creative ways to turn them into reality.


Skills and abilities we’re looking for
  • 2+ years commercial experience with some/all of the following: Email marketing, marketing communication, copywriting, marketing automation at scale.
  • Strong technical and analytical experience required. 
  • Excruciatingly good English
  • Able to write truly engaging content.
  • Experience delivering to strict deadlines
  • A desire to be part of a fast and varied business environment where flexibility is a must and direction can change quickly
  • A passion and curiosity for the tech world as well as digital and social media marketing.
  • Ideally, you've worked with data and making sense of complex databases
  • Solid customer relationship experience a big plus


Benefits and perks:


- Hybrid-working model open to all employees.

- Fully subsidised healthcare, dental, employee assistance programme (EAP) and more.

- Pension contribution up to 6%(Irish based only)

- A dedicated in-house L&D department, with access to workshops, online learning and resources to help you excel in your career development.

- Company laptop, generous annual leave and flexible working arrangements.

- Our very own Tramway Team, which drives community and morale-boosting events for employees to participate in.

- Annual company get-togethers, charity days, and monthly wellbeing talks.

- Wellness subsidy issued to all employees of €1000 per year



At Web Summit, we embrace diversity and inclusion. We want talent from all walks of life to help us on our journey to digitise the conference sector. Hiring decisions are made purely on experience, skills and the needs of the business.

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Average salary estimate

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What You Should Know About Email Marketing Associate, Web Summit

Welcome to Web Summit, where we’re on a mission to connect the right people and create the best tech conference experience you’ll find anywhere! We're currently looking for an Email Marketing Associate to join our vibrant team in Dublin. If you have a passion for email marketing and a knack for creative communication, this is the perfect opportunity for you. In this role, you’ll dive deep into our email marketing campaigns, collaborating with our talented content, design, advertising, and data science teams. You won’t just be sending emails; you’ll be crafting global communities, ensuring our customers are well-informed, and enhancing their experience with our events. You’ll enjoy the thrill of actioning email campaigns, developing customer acquisition plans, and collaborating across departments to meet our ambitious growth targets. With your keen analytical skills, you’ll evaluate data, run A/B tests, and implement automation workflows that not only engage our audience but also elevate our brand. If you’re a detail-oriented communicator who thrives in a fast-paced environment and loves exploring new ideas, you’ll fit right in at Web Summit. Join us and help scale our email strategies and create remarkable journeys for our audience as we innovate and grow!

Frequently Asked Questions (FAQs) for Email Marketing Associate Role at Web Summit
What responsibilities does the Email Marketing Associate at Web Summit have?

The Email Marketing Associate at Web Summit will play a crucial role in actioning email marketing campaigns and customer acquisition plans. You'll collaborate closely with other marketing team members to build end-to-end campaigns and support customer growth targets by leveraging data-driven insights. Furthermore, you'll implement complex automation workflows and run A/B tests to refine our strategies.

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What qualifications are needed for the Email Marketing Associate position at Web Summit?

To excel as an Email Marketing Associate at Web Summit, candidates should have at least 2 years of commercial experience in email marketing, marketing communication, or related fields. A strong analytical mindset, exceptional English communication skills, and familiarity with email marketing tools (Iterable is a plus) are also essential. Prior experience with data analysis and customer relationship management will be beneficial.

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What skills are preferred for an Email Marketing Associate at Web Summit?

The ideal Email Marketing Associate at Web Summit should possess excellent communication skills and a strong focus on detail. A passion for technology and digital marketing, along with the ability to engage in creative problem-solving, will set candidates apart. Familiarity with complex databases and a strong interest in email automation are also significant assets.

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How does Web Summit support the career development of its Email Marketing Associates?

Web Summit is deeply committed to the growth of its employees, offering a dedicated in-house L&D department that provides access to workshops, online learning resources, and other development tools. Additionally, employees benefit from wellness subsidies and flexible working conditions, all designed to foster career advancement and personal well-being.

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What does a typical workday look like for an Email Marketing Associate at Web Summit?

A typical day for an Email Marketing Associate at Web Summit involves collaborating with teams across the company to strategize, execute, and analyze email marketing campaigns. You will spend time creating engaging content, analyzing performance metrics, and refining strategies based on data insights—all while enjoying the flexible and dynamic work environment that Web Summit promotes.

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Common Interview Questions for Email Marketing Associate
Can you describe your experience with email marketing tools?

When answering this question, highlight specific tools you've used, such as Iterable or similar platforms. Discuss your familiarity with features like automation, analytics, and segmentation, and provide examples of email campaigns you’ve managed or contributed to in the past.

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How do you approach A/B testing in email campaigns?

Explain your strategy for determining which elements to test, like subject lines or content layout. Describe your process for analyzing results and how you use data to inform future campaigns, emphasizing the importance of continuous improvement.

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What strategies do you employ for customer acquisition through email marketing?

Discuss various strategies you have successfully implemented, such as targeted campaigns based on user behavior or preferences. Share insights into how you measure the effectiveness of these strategies and adjust them as needed.

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How do you ensure the content you create is engaging?

Share your process for developing engaging content, such as understanding your audience’s needs, researching trends, and utilizing storytelling techniques. Mention how you assess engagement metrics to inform your content strategy.

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Can you talk about a challenging email marketing project and how you handled it?

Choose a project where you faced obstacles, whether technical or strategic. Describe the steps you took to address the challenge, any collaborations that occurred, and the positive outcome that resulted from your efforts.

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How do you stay updated with email marketing trends?

Demonstrate your commitment to ongoing learning. Discuss reputable industry blogs, webinars, newsletters, or online courses you follow. Highlight how you plan to apply new trends to your email marketing strategies at Web Summit.

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What metrics do you consider important for email marketing success?

Discuss key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. Explain how these metrics help you evaluate campaign performance and inform future strategies, reinforcing a data-driven approach.

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How do you integrate feedback from team members into your email marketing campaigns?

Mention your collaborative approach, including how you collect and process feedback from team members across departments. Describe your willingness to iterate on your work based on valuable insights to enhance campaign effectiveness.

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What is your experience with automation in email marketing?

Describe your hands-on experience with automation tools, emphasizing any complex workflows you've created. Share how automation improved campaign efficiency and helped achieve marketing goals, showcasing your understanding of this vital area.

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Why do you want to work at Web Summit as an Email Marketing Associate?

Express your enthusiasm for Web Summit’s mission and its innovative approach to technology. Share your passion for email marketing and how you believe your skills and values align with the company’s goals, reinforcing your genuine interest in contributing to their success.

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Our approach has always been different, and that difference has propelled our growth. We're the first first software company that creates conferences. While conference companies typically hire experienced event planners, we hire computational phys...

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Full-time, hybrid
DATE POSTED
March 17, 2025

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